Brandwave

How popular isMSR?

In September 2026, people searched for MSR by name about 110 times in New Zealand, an 8.3% decrease from the previous year. These searches made up 3.5% of all New Zealand gas canister brand searches, placing MSR third out of four brands. When we asked both ChatGPT and Google AI Overviews about gas canister brands, MSR appeared in four of the five answers and was the second most recommended of the four.

Search and AI answers in September 2026

MSR is the third most searched of 4 competitors and the second most recommended in AI answers.

  1. JetboilShare of searches 67.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. GasmateShare of searches 28.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. MSRShare of searches 3.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. ColemanShare of searches 0.35%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top gas canister brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MSR was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MSR is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jetboil1st
  2. MSR2nd
  3. Gasmate3rd
  4. Coleman4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jetboil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gasmate4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MSR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coleman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about gas canister brands

5 answers

  • Asked ChatGPT

    “Which gas canister brand should I buy in New Zealand?”

    1. 1Gasmate
    2. 2MSR
    3. 3Jetboil

  • Asked ChatGPT

    “What are the best gas canister brands in New Zealand?”

    1. 1MSR
    2. 2Jetboil
    3. 3Gasmate

  • Asked ChatGPT

    “What's the best gas canister brand in New Zealand for camp cooking?”

    1. 1MSR
    2. 2Jetboil

  • Searched Google, AI Overview

    “gas canister nz”

    1. 1Jetboil
    2. 2Gasmate

  • Searched Google, AI Overview

    “jet boil gas canister”

    1. 1Jetboil
    2. 2MSR
    3. 3Coleman
    4. 4Gasmate

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which gas canister brands compete with MSR?

MSR against gas canister brands in New Zealand, by month

Share of searches by month for Jetboil, Gasmate, MSR. The figures are in the table below the chart.

View monthly share of searches table
MonthJetboilGasmateMSRColeman
Oct 202560.9%35.6%3.2%0.32%
Nov 202564.9%31.1%3.2%0.8%
Dec 202564.4%32.5%2.4%0.66%
Jan 202662.8%32.6%4.1%0.52%
Feb 202666.6%30%2.8%0.7%
Mar 202669.7%23.7%4%2.6%
Apr 202667.8%28%3.6%0.56%
May 202668.5%27.2%3.4%0.85%
Jun 202669.5%26.6%3.4%0.43%
Jul 202669.8%26.3%3.4%0.43%
Aug 202666.7%28%4.5%0.82%
Sep 202667.3%28.9%3.5%0.35%

  1. 1.Jetboil

    67.3%

    Held 1st. 1.9K estimated branded searches, +17.9% vs prior month. Share +0.6 points.

  2. 2.Gasmate

    28.9%

    Held 2nd. 820 estimated branded searches, +20.6% vs prior month. Share +0.9 points.

  3. 3.MSR

    3.5%

    Held 3rd. 100 estimated branded searches, -9.1% vs prior month. Share -1 points.

  4. 4.Coleman

    0.35%

    Held 4th. 10 estimated branded searches, -50% vs prior month. Share -0.5 points.

Compare popularity between MSR and its closest rivals

Every comparison with MSR

4 comparisons

How has branded search demand for MSR changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for MSR in New Zealand fell from 120 to 110.
  • Across the 12 months ending September 2026, MSR’s share of searches among gas canister brands in New Zealand peaked at 4.5% in August 2026 and was lowest at 2.4% in December 2025.

How did search popularity change for New Zealand gas canister brands in September 2026?

3 changes

  1. In September 2026, Gasmate gained share of searches among gas canister brands in New Zealand, from 28% to 28.9%.

  2. In September 2026, Jetboil gained share of searches among gas canister brands in New Zealand, from 66.7% to 67.3%.

  3. In September 2026, MSR lost share of searches among gas canister brands in New Zealand, from 4.5% to 3.5%.

How are MSR’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using MSR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • msr camping stove
  • msr stove
  • msr tent pegs

Do you work for MSR? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does MSR compete?

MSR is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Gas canister brands3rd of 43.5%Shown above
Camping stove brands2nd of 44.8%Show ranking
Fuel canister brands2nd of 35%Show ranking
Camping cookware brands3rd of 57.3%Show ranking
Tent pegs brands3rd of 31.2%Show ranking
Creator with pink hair and a pink jacket

Is MSR your brand?

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