Brandwave

How popular isMSR?

In September 2026, people searched for MSR by name about 110 times in New Zealand, an 8.3% decrease from the previous year. These searches made up 4.8% of all New Zealand camping stove brand searches, placing MSR second out of four brands. When we asked both ChatGPT and Google AI Overviews about camping stove brands, MSR appeared in all answers and was the most recommended of the four.

Search and AI answers in September 2026

MSR is the second most searched of 4 competitors and the most recommended in AI answers.

  1. JetboilShare of searches 91.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. MSRShare of searches 4.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. ColemanShare of searches 3.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. CompanionShare of searches 0.48%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top camping stove brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MSR appeared in all five answers. MSR is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MSR1st
  2. Jetboil2nd
  3. Coleman3rd
  4. Companion4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jetboil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MSR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Companion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camping stove brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which camping stove brands compete with MSR?

MSR against camping stove brands in New Zealand, by month

Share of searches by month for Jetboil, MSR, Coleman. The figures are in the table below the chart.

View monthly share of searches table
MonthJetboilMSRColemanCompanion
Oct 202588.9%4.6%6%0.46%
Nov 202586.1%4.3%9.3%0.36%
Dec 202588.3%3.3%7.8%0.6%
Jan 202686.2%5.7%7.8%0.35%
Feb 202691.4%3.8%4.3%0.48%
Mar 202690.9%5.3%3.4%0.38%
Apr 202692.4%5%2.3%0.38%
May 202692%4.6%2.9%0.57%
Jun 202692%4.5%2.8%0.57%
Jul 202690.5%4.5%4.5%0.56%
Aug 202691%6.2%2.2%0.56%
Sep 202691.4%4.8%3.3%0.48%

  1. 1.Jetboil

    91.4%

    Held 1st. 1.9K estimated branded searches, +17.9% vs prior month. Share +0.4 points.

  2. 2.MSR

    4.8%

    Held 2nd. 100 estimated branded searches, -9.1% vs prior month. Share -1.4 points.

  3. 3.Coleman

    3.3%

    Held 3rd. 70 estimated branded searches, +75% vs prior month. Share +1.1 points.

  4. 4.Companion

    0.48%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between MSR and its closest rivals

Every comparison with MSR

4 comparisons

How has branded search demand for MSR changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for MSR in New Zealand fell from 120 to 110.
  • Across the 12 months ending September 2026, MSR’s share of searches among camping stove brands in New Zealand peaked at 6.2% in August 2026 and was lowest at 3.3% in December 2025.
  • Across the 12 months ending September 2026, MSR rose from 3rd to 2nd among camping stove brands in New Zealand.

How did search popularity change for New Zealand camping stove brands in September 2026?

2 changes

  1. In September 2026, Coleman gained share of searches among camping stove brands in New Zealand, from 2.2% to 3.3%.

  2. In September 2026, MSR lost share of searches among camping stove brands in New Zealand, from 6.2% to 4.8%.

How are MSR’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using MSR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • msr camping stove
  • msr stove
  • msr tent pegs

Do you work for MSR? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does MSR compete?

MSR is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Gas canister brands3rd of 43.5%Show ranking
Camping stove brands2nd of 44.8%Shown above
Fuel canister brands2nd of 35%Show ranking
Camping cookware brands3rd of 57.3%Show ranking
Tent pegs brands3rd of 31.2%Show ranking
Creator with pink hair and a pink jacket

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