Jetboil vs MSR:Which is more popular?
In September 2026, Jetboil had more branded searches than MSR among camping stove brands in New Zealand. Jetboil had about 1,910 branded searches, while MSR had 100. Jetboil made up 91.4% of all camping stove brand searches we track, and MSR accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about camping stove brands, both Jetboil and MSR appeared in all five answers. MSR was mentioned before Jetboil in three out of five answers.
Who do people search for more?
Jetboil, about 19 searches for every 1 for MSR
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
MSR, named ahead of Jetboil in 3 of 5 answers
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Top camping stove brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Jetboil and MSR showed up in all five answers. MSR was listed before Jetboil in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about camping stove brands
5 answers
Asked ChatGPT
“Which camping stove brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best camping stove brands in New Zealand?”
Asked ChatGPT
“What's the best camping stove brand in New Zealand for hot meals outdoors?”
Searched Google, AI Overview
“camp stove nz”
Searched Google, AI Overview
“portable stove nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Jetboil or MSR more popular in search?
This chart shows how often people search Google for Jetboil and MSR by name. Each line represents a brand's share of searches for all four camping stove brands we track, month by month, from searches in New Zealand.
Share of searches by month for Jetboil, MSR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jetboil | MSR | Coleman | Companion |
|---|---|---|---|---|
| Oct 2025 | 88.9% | 4.6% | 6% | 0.46% |
| Nov 2025 | 86.1% | 4.3% | 9.3% | 0.36% |
| Dec 2025 | 88.3% | 3.3% | 7.8% | 0.6% |
| Jan 2026 | 86.2% | 5.7% | 7.8% | 0.35% |
| Feb 2026 | 91.4% | 3.8% | 4.3% | 0.48% |
| Mar 2026 | 90.9% | 5.3% | 3.4% | 0.38% |
| Apr 2026 | 92.4% | 5% | 2.3% | 0.38% |
| May 2026 | 92% | 4.6% | 2.9% | 0.57% |
| Jun 2026 | 92% | 4.5% | 2.8% | 0.57% |
| Jul 2026 | 90.5% | 4.5% | 4.5% | 0.56% |
| Aug 2026 | 91% | 6.2% | 2.2% | 0.56% |
| Sep 2026 | 91.4% | 4.8% | 3.3% | 0.48% |
How has the Jetboil and MSR comparison changed over the last 12 months?
3 findings
- Jetboil was ahead of MSR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jetboil’s share of searches among camping stove brands in New Zealand moved from 88.9% to 91.4%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 12 months ending September 2026, MSR’s share of searches among camping stove brands in New Zealand moved from 4.6% to 4.8%, and its estimated monthly branded searches held steady at 100.
How did search popularity change for New Zealand camping stove brands in September 2026?
1 change
In September 2026, MSR lost share of searches among camping stove brands in New Zealand, from 6.2% to 4.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Jetboil’s and MSR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among camping stove brands
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