Gas grill brands in New Zealand:Which are most popular?
In September 2026, KitchenAid was the most searched gas grill brand in New Zealand, accounting for 66.3% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Weber showed up in every answer. Weber was recommended most often, coming first in all four responses that gave a list.
KitchenAidShare of searches 66.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TraegerShare of searches 23.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
MasportShare of searches 7.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
BeefeaterShare of searches 2.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Ziegler & BrownShare of searches 0.61%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Follow gas grill brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top gas grill brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Weber appeared every time. Weber was recommended most often, coming first in all four answers that gave a list. Masport was second, and Ziegler & Brown was third. KitchenAid, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weber1st- Masport2nd
- Ziegler & Brown3rd
- Traeger4th
- Beefeater5th
- KitchenAid–
Coleman–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Masport4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ziegler & Brown2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Traeger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beefeater1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Coleman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gas grill brands
5 answers
Asked ChatGPT
“Which gas grill brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gas grill brands in New Zealand?”
Asked ChatGPT
“What's the best gas grill brand in New Zealand for outdoor cooking?”
Searched Google, AI Overview
“bbq grill nz”
Searched Google, AI Overview
“best gas grill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which gas grill brands do people search for most?
This chart shows how often people search Google for each gas grill brand by name. Each line represents a brand's share of searches for all seven gas grill brands we track, month by month, from searches in New Zealand.
Share of searches by month for KitchenAid, Traeger, Masport, Beefeater. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Traeger | Masport | Beefeater | Ziegler & Brown | Weber | Coleman |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.3% | 24% | 9.3% | 1.9% | 2.2% | 1.3% | 0% |
| Nov 2025 | 67.6% | 18.6% | 9.4% | 1.9% | 1.8% | 0.65% | 0% |
| Dec 2025 | 63% | 24.9% | 8.6% | 1.7% | 1.6% | 0.27% | 0% |
| Jan 2026 | 66.1% | 22.8% | 7.4% | 1.8% | 1.6% | 0.42% | 0% |
| Feb 2026 | 71.1% | 20.3% | 5.4% | 1.6% | 1% | 0.56% | 0% |
| Mar 2026 | 74% | 18.9% | 4.6% | 1.1% | 0.93% | 0.47% | 0.12% |
| Apr 2026 | 71.1% | 23.2% | 3.6% | 1% | 0.56% | 0.56% | 0% |
| May 2026 | 71.1% | 23.1% | 3.5% | 1.2% | 0.66% | 0.33% | 0% |
| Jun 2026 | 74.1% | 20% | 3.1% | 1.1% | 0.36% | 1.3% | 0.12% |
| Jul 2026 | 72.5% | 21.9% | 2.9% | 1% | 0.57% | 1% | 0% |
| Aug 2026 | 68.9% | 22.9% | 5.2% | 1.2% | 0.76% | 0.97% | 0.11% |
| Sep 2026 | 66.3% | 23.1% | 7.3% | 2.1% | 0.61% | 0.51% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.3% | 6.5K | +2.2% | -2.6 points | |
| 2, held 2nd | 23.1% | 2.3K | +7.5% | +0.3 points | |
| 3, held 3rd | 7.3% | 720 | +50% | +2.1 points | |
| 4, held 4th | 2.1% | 210 | +90.9% | +0.9 points | |
| 5, moved from 6th to 5th | 0.61% | 60 | -14.3% | -0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.51% | 50 | -44.4% | -0.5 pointsmoved from 5th to 6th | |
| 7, held 7th | 0% | 0 | -100% | -0.1 points |
66.3%
Held 1st. 6.5K estimated branded searches, +2.2% vs prior month. Share -2.6 points.
2.
Traeger23.1%
Held 2nd. 2.3K estimated branded searches, +7.5% vs prior month. Share +0.3 points.
3.
Masport7.3%
Held 3rd. 720 estimated branded searches, +50% vs prior month. Share +2.1 points.
2.1%
Held 4th. 210 estimated branded searches, +90.9% vs prior month. Share +0.9 points.
0.61%
Moved from 6th to 5th. 60 estimated branded searches, -14.3% vs prior month. Share -0.1 points.
6.
Weber0.51%
Moved from 5th to 6th. 50 estimated branded searches, -44.4% vs prior month. Share -0.5 points.
7.
Coleman0%
Held 7th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.
Which brand is most popular in search among gas grill brands in New Zealand?
7 brands
In September 2026, KitchenAid was the most searched among gas grill brands in New Zealand, with an estimated 6.5K branded searches, 66.3% of all searches for the seven we track. Traeger is in 2nd place, 43.1 percentage points behind at 23.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| KitchenAid | 61.3% → 66.3% | 74.1%Jun 2026 | 61.3%Oct 2025 | 1st |
| Traeger | 24% → 23.1% | 24.9%Dec 2025 | 18.6%Nov 2025 | 2nd |
| Masport | 9.3% → 7.3% | 9.4%Nov 2025 | 2.9%Jul 2026 | 3rd |
| Beefeater | 1.9% → 2.1% | 2.1%Sep 2026 | 1%Apr 2026 | 5th → 4th |
| Ziegler & Brown | 2.2% → 0.61% | 2.2%Oct 2025 | 0.36%Jun 2026 | 4th → 5th |
| Weber | 1.3% → 0.51% | 1.3%Jun 2026 | 0.27%Dec 2025 | 6th |
| Coleman | 0% | 0.12%Jun 2026 | 0%Oct 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, KitchenAid’s share of searches among gas grill brands in New Zealand increased from 61.3% to 66.3%.
- Across the 12 months ending September 2026, Traeger’s share of searches among gas grill brands in New Zealand decreased from 24% to 23.1%.
- Across the 12 months ending September 2026, Masport’s share of searches among gas grill brands in New Zealand decreased from 9.3% to 7.3%.
- Across the 12 months ending September 2026, Ziegler & Brown’s share of searches among gas grill brands in New Zealand decreased from 2.2% to 0.61%.
- Across the 12 months ending September 2026, Weber’s share of searches among gas grill brands in New Zealand decreased from 1.3% to 0.51%.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among gas grill brands in New Zealand peaked at 74.1% in June 2026 and was lowest at 61.3% in October 2025.
- Across the 12 months ending September 2026, Traeger’s share of searches among gas grill brands in New Zealand peaked at 24.9% in December 2025 and was lowest at 18.6% in November 2025.
- Across the 12 months ending September 2026, Masport’s share of searches among gas grill brands in New Zealand peaked at 9.4% in November 2025 and was lowest at 2.9% in July 2026.
- Across the 12 months ending September 2026, Beefeater’s share of searches among gas grill brands in New Zealand peaked at 2.1% in September 2026 and was lowest at 1% in April 2026.
- Across the 12 months ending September 2026, Ziegler & Brown’s share of searches among gas grill brands in New Zealand peaked at 2.2% in October 2025 and was lowest at 0.36% in June 2026.
- Across the 12 months ending September 2026, Weber’s share of searches among gas grill brands in New Zealand peaked at 1.3% in June 2026 and was lowest at 0.27% in December 2025.
- Across the 12 months ending September 2026, Beefeater rose from 5th to 4th among gas grill brands in New Zealand.
- Across the 12 months ending September 2026, Ziegler & Brown fell from 4th to 5th among gas grill brands in New Zealand.
- Across the 12 months ending September 2026, Coleman held steady: its share of searches among gas grill brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand gas grill brands in September 2026?
6 changes
In September 2026, Masport gained share of searches among gas grill brands in New Zealand, from 5.2% to 7.3%.
In September 2026, Beefeater gained share of searches among gas grill brands in New Zealand, from 1.2% to 2.1%.
In September 2026, KitchenAid lost share of searches among gas grill brands in New Zealand, from 68.9% to 66.3%.
Traeger’s share of searches among gas grill brands in New Zealand has gained ground for 3 months in a row, from 20% to 23.1% in September 2026.
Weber’s share of searches among gas grill brands in New Zealand has lost ground for 3 months in a row, from 1.3% to 0.51% in September 2026.
In September 2026, Ziegler & Brown rose from 6th to 5th among gas grill brands in New Zealand.
Compare popularity between leading brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.