Brandwave

How popular isBeefeater?

In September 2026, people searched for Beefeater by name about 220 times in New Zealand, about the same as the previous year. These searches made up 2.1% of all New Zealand gas grill brand searches, placing Beefeater fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about gas grill brands, Beefeater appeared in one of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Beefeater is the fourth most searched of 7 competitors and the fifth most recommended in AI answers.

  1. KitchenAidShare of searches 66.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. TraegerShare of searches 23.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. MasportShare of searches 7.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. BeefeaterShare of searches 2.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. Ziegler & BrownShare of searches 0.61%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top gas grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Beefeater was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beefeater is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Masport2nd
  3. Ziegler & Brown3rd
  4. Traeger4th
  5. Beefeater5th
  6. KitchenAid–
  7. Coleman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Masport4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ziegler & Brown2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beefeater1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which gas grill brands compete with Beefeater?

Beefeater against gas grill brands in New Zealand, by month

Share of searches by month for KitchenAid, Traeger, Masport, Beefeater. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidTraegerMasportBeefeaterZiegler & BrownWeberColeman
Oct 202561.3%24%9.3%1.9%2.2%1.3%0%
Nov 202567.6%18.6%9.4%1.9%1.8%0.65%0%
Dec 202563%24.9%8.6%1.7%1.6%0.27%0%
Jan 202666.1%22.8%7.4%1.8%1.6%0.42%0%
Feb 202671.1%20.3%5.4%1.6%1%0.56%0%
Mar 202674%18.9%4.6%1.1%0.93%0.47%0.12%
Apr 202671.1%23.2%3.6%1%0.56%0.56%0%
May 202671.1%23.1%3.5%1.2%0.66%0.33%0%
Jun 202674.1%20%3.1%1.1%0.36%1.3%0.12%
Jul 202672.5%21.9%2.9%1%0.57%1%0%
Aug 202668.9%22.9%5.2%1.2%0.76%0.97%0.11%
Sep 202666.3%23.1%7.3%2.1%0.61%0.51%0%

  1. 1.KitchenAid

    66.3%

    Held 1st. 6.5K estimated branded searches, +2.2% vs prior month. Share -2.6 points.

  2. 2.Traeger

    23.1%

    Held 2nd. 2.3K estimated branded searches, +7.5% vs prior month. Share +0.3 points.

  3. 3.Masport

    7.3%

    Held 3rd. 720 estimated branded searches, +50% vs prior month. Share +2.1 points.

  4. 4.Beefeater

    2.1%

    Held 4th. 210 estimated branded searches, +90.9% vs prior month. Share +0.9 points.

  5. 5.Ziegler & Brown

    0.61%

    Moved from 6th to 5th. 60 estimated branded searches, -14.3% vs prior month. Share -0.1 points.

  6. 6.Weber

    0.51%

    Moved from 5th to 6th. 50 estimated branded searches, -44.4% vs prior month. Share -0.5 points.

  7. 7.Coleman

    0%

    Held 7th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.

Compare popularity between Beefeater and its closest rivals

Every comparison with Beefeater

8 comparisons

How has branded search demand for Beefeater changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Beefeater in New Zealand held steady at 220.
  • Across the 12 months ending September 2026, Beefeater’s share of searches among gas grill brands in New Zealand peaked at 2.1% in September 2026 and was lowest at 1% in April 2026.
  • Across the 12 months ending September 2026, Beefeater rose from 5th to 4th among gas grill brands in New Zealand.

How did search popularity change for New Zealand gas grill brands in September 2026?

6 changes

  1. In September 2026, Masport gained share of searches among gas grill brands in New Zealand, from 5.2% to 7.3%.

  2. In September 2026, Beefeater gained share of searches among gas grill brands in New Zealand, from 1.2% to 2.1%.

  3. In September 2026, KitchenAid lost share of searches among gas grill brands in New Zealand, from 68.9% to 66.3%.

  4. Traeger’s share of searches among gas grill brands in New Zealand has gained ground for 3 months in a row, from 20% to 23.1% in September 2026.

  5. Weber’s share of searches among gas grill brands in New Zealand has lost ground for 3 months in a row, from 1.3% to 0.51% in September 2026.

  6. In September 2026, Ziegler & Brown rose from 6th to 5th among gas grill brands in New Zealand.

How are Beefeater’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Beefeater’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • beefeater bbq
  • beefeater grill

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How the Brand Demand Index is measured

Where does Beefeater compete?

Beefeater is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
BBQ brands7th of 81.4%Show ranking
Gas grill brands4th of 72.1%Shown above
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Is Beefeater your brand?

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