Brandwave

Beefeater vs Ziegler & Brown:Which is more popular?

In September 2026, Beefeater had more branded searches than Ziegler & Brown among gas grill brands in New Zealand. Beefeater had about 210 branded searches, while Ziegler & Brown had 60. Beefeater made up 2.1% of all gas grill brand searches we track, and Ziegler & Brown accounted for 0.61%. When we asked ChatGPT and Google AI Overviews about gas grill brands, Ziegler & Brown appeared in two of the five answers and Beefeater in one. Ziegler & Brown was mentioned before Beefeater in every answer that named either.

Among gas grill brands in New Zealand in September 2026

Who do people search for more?

Beefeater, about 4 searches for every 1 for Ziegler & Brown

Beefeater 210 searchesZiegler & Brown 60 searches

Who does AI mention more?

Ziegler & Brown, mentioned in 2 of 5 answers, Beefeater in 1

Ziegler & Brown in 2 of 5Beefeater in 1 of 5

Who does AI recommend more?

Ziegler & Brown, named ahead of Beefeater in 2 of 2 answers

Ziegler & Brown first in 2Beefeater never first

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Top gas grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ziegler & Brown was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beefeater was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ziegler & Brown was listed before Beefeater in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Masport2nd
  3. Ziegler & Brown3rd
  4. Traeger4th
  5. Beefeater5th
  6. KitchenAid–
  7. Coleman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Masport4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ziegler & Brown2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beefeater1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Beefeater or Ziegler & Brown more popular in search?

This chart shows how often people search Google for Beefeater and Ziegler & Brown by name. Each line represents a brand's share of searches for all seven gas grill brands we track, month by month, from searches in New Zealand.

Beefeater and Ziegler & Brown among gas grill brands in New Zealand, by month

Share of searches by month for Beefeater, Ziegler & Brown. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidTraegerMasportBeefeaterZiegler & BrownWeberColeman
Oct 202561.3%24%9.3%1.9%2.2%1.3%0%
Nov 202567.6%18.6%9.4%1.9%1.8%0.65%0%
Dec 202563%24.9%8.6%1.7%1.6%0.27%0%
Jan 202666.1%22.8%7.4%1.8%1.6%0.42%0%
Feb 202671.1%20.3%5.4%1.6%1%0.56%0%
Mar 202674%18.9%4.6%1.1%0.93%0.47%0.12%
Apr 202671.1%23.2%3.6%1%0.56%0.56%0%
May 202671.1%23.1%3.5%1.2%0.66%0.33%0%
Jun 202674.1%20%3.1%1.1%0.36%1.3%0.12%
Jul 202672.5%21.9%2.9%1%0.57%1%0%
Aug 202668.9%22.9%5.2%1.2%0.76%0.97%0.11%
Sep 202666.3%23.1%7.3%2.1%0.61%0.51%0%

How has the Beefeater and Ziegler & Brown comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Beefeater took it in November 2025.
  • Across the 12 months ending September 2026, Beefeater’s share of searches among gas grill brands in New Zealand moved from 1.9% to 2.1%, and its estimated monthly branded searches held steady at 210.
  • Across the 12 months ending September 2026, Ziegler & Brown’s share of searches among gas grill brands in New Zealand moved from 2.2% to 0.61%, and its estimated monthly branded searches moved from 240 to 60.

How did search popularity change for New Zealand gas grill brands in September 2026?

2 changes

  1. In September 2026, Beefeater gained share of searches among gas grill brands in New Zealand, from 1.2% to 2.1%.

  2. In September 2026, Ziegler & Brown rose from 6th to 5th among gas grill brands in New Zealand.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Beefeater’s and Ziegler & Brown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beefeater

1 branded search term

  • beefeater bbq

Ziegler & Brown

3 branded search terms

  • ziegler & brown
  • ziegler and brown
  • ziegler brown

How the Brand Demand Index is measured

Other head-to-heads among gas grill brands

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