How popular isZiegler & Brown?
In September 2026, people searched for Ziegler & Brown by name about 70 times in New Zealand, a 72% decrease from the previous year. These searches made up 0.61% of all New Zealand gas grill brand searches, placing Ziegler & Brown fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about gas grill brands, Ziegler & Brown appeared in two of the five answers and was the third most recommended of the seven.
Ziegler & Brown is the fifth most searched of 7 competitors and the third most recommended in AI answers.
KitchenAidShare of searches 66.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TraegerShare of searches 23.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
MasportShare of searches 7.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
BeefeaterShare of searches 2.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Ziegler & BrownShare of searches 0.61%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top gas grill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ziegler & Brown was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ziegler & Brown is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weber1st- Masport2nd
- Ziegler & Brown3rd
- Traeger4th
- Beefeater5th
- KitchenAid–
Coleman–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Masport4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ziegler & Brown2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Traeger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beefeater1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Coleman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gas grill brands
5 answers
Asked ChatGPT
“Which gas grill brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gas grill brands in New Zealand?”
Asked ChatGPT
“What's the best gas grill brand in New Zealand for outdoor cooking?”
Searched Google, AI Overview
“bbq grill nz”
Searched Google, AI Overview
“best gas grill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which gas grill brands compete with Ziegler & Brown?
Share of searches by month for KitchenAid, Traeger, Masport, Beefeater, Ziegler & Brown. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Traeger | Masport | Beefeater | Ziegler & Brown | Weber | Coleman |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.3% | 24% | 9.3% | 1.9% | 2.2% | 1.3% | 0% |
| Nov 2025 | 67.6% | 18.6% | 9.4% | 1.9% | 1.8% | 0.65% | 0% |
| Dec 2025 | 63% | 24.9% | 8.6% | 1.7% | 1.6% | 0.27% | 0% |
| Jan 2026 | 66.1% | 22.8% | 7.4% | 1.8% | 1.6% | 0.42% | 0% |
| Feb 2026 | 71.1% | 20.3% | 5.4% | 1.6% | 1% | 0.56% | 0% |
| Mar 2026 | 74% | 18.9% | 4.6% | 1.1% | 0.93% | 0.47% | 0.12% |
| Apr 2026 | 71.1% | 23.2% | 3.6% | 1% | 0.56% | 0.56% | 0% |
| May 2026 | 71.1% | 23.1% | 3.5% | 1.2% | 0.66% | 0.33% | 0% |
| Jun 2026 | 74.1% | 20% | 3.1% | 1.1% | 0.36% | 1.3% | 0.12% |
| Jul 2026 | 72.5% | 21.9% | 2.9% | 1% | 0.57% | 1% | 0% |
| Aug 2026 | 68.9% | 22.9% | 5.2% | 1.2% | 0.76% | 0.97% | 0.11% |
| Sep 2026 | 66.3% | 23.1% | 7.3% | 2.1% | 0.61% | 0.51% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.3% | 6.5K | +2.2% | -2.6 points | |
| 2, held 2nd | 23.1% | 2.3K | +7.5% | +0.3 points | |
| 3, held 3rd | 7.3% | 720 | +50% | +2.1 points | |
| 4, held 4th | 2.1% | 210 | +90.9% | +0.9 points | |
| 5, moved from 6th to 5th | 0.61% | 60 | -14.3% | -0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.51% | 50 | -44.4% | -0.5 pointsmoved from 5th to 6th | |
| 7, held 7th | 0% | 0 | -100% | -0.1 points |
66.3%
Held 1st. 6.5K estimated branded searches, +2.2% vs prior month. Share -2.6 points.
2.
Traeger23.1%
Held 2nd. 2.3K estimated branded searches, +7.5% vs prior month. Share +0.3 points.
3.
Masport7.3%
Held 3rd. 720 estimated branded searches, +50% vs prior month. Share +2.1 points.
2.1%
Held 4th. 210 estimated branded searches, +90.9% vs prior month. Share +0.9 points.
0.61%
Moved from 6th to 5th. 60 estimated branded searches, -14.3% vs prior month. Share -0.1 points.
6.
Weber0.51%
Moved from 5th to 6th. 50 estimated branded searches, -44.4% vs prior month. Share -0.5 points.
7.
Coleman0%
Held 7th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.
Compare popularity between Ziegler & Brown and its closest rivals
Every comparison with Ziegler & Brown
8 comparisons
How has branded search demand for Ziegler & Brown changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ziegler & Brown in New Zealand fell from 250 to 70.
- Across the 12 months ending September 2026, Ziegler & Brown’s share of searches among gas grill brands in New Zealand decreased from 2.2% to 0.61%.
- Across the 12 months ending September 2026, Ziegler & Brown’s share of searches among gas grill brands in New Zealand peaked at 2.2% in October 2025 and was lowest at 0.36% in June 2026.
- Across the 12 months ending September 2026, Ziegler & Brown fell from 4th to 5th among gas grill brands in New Zealand.
How did search popularity change for New Zealand gas grill brands in September 2026?
6 changes
In September 2026, Masport gained share of searches among gas grill brands in New Zealand, from 5.2% to 7.3%.
In September 2026, Beefeater gained share of searches among gas grill brands in New Zealand, from 1.2% to 2.1%.
In September 2026, KitchenAid lost share of searches among gas grill brands in New Zealand, from 68.9% to 66.3%.
Traeger’s share of searches among gas grill brands in New Zealand has gained ground for 3 months in a row, from 20% to 23.1% in September 2026.
Weber’s share of searches among gas grill brands in New Zealand has lost ground for 3 months in a row, from 1.3% to 0.51% in September 2026.
In September 2026, Ziegler & Brown rose from 6th to 5th among gas grill brands in New Zealand.
How are Ziegler & Brown’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Ziegler & Brown’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ziegler & brown
- ziegler and brown
- ziegler brown
- ziegler brown grill
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Where does Ziegler & Brown compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| BBQ brands | 8th of 8 | 0.45% | Show ranking |
| Gas grill brands | 5th of 7 | 0.61% | Shown above |
Is Ziegler & Brown your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.