Brandwave

Masport vs Ziegler & Brown:Which is more popular?

In September 2026, Masport had more branded searches than Ziegler & Brown among BBQ brands in New Zealand. Masport had about 1,320 branded searches, while Ziegler & Brown had 70. Masport made up 8.5% of all BBQ brand searches we track, and Ziegler & Brown accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about BBQ brands, Masport and Ziegler & Brown each appeared in three of the five answers. Ziegler & Brown was mentioned before Masport in two out of three answers that named either.

Among BBQ brands in New Zealand in September 2026

Who do people search for more?

Masport, about 19 searches for every 1 for Ziegler & Brown

Masport 1.3K searchesZiegler & Brown 70 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Masport in 3 of 5Ziegler & Brown in 3 of 5

Who does AI recommend more?

Ziegler & Brown, named ahead of Masport in 2 of 3 answers

Ziegler & Brown first in 2Masport first in 1

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Top BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Masport and Ziegler & Brown were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ziegler & Brown was listed before Masport in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Ziegler & Brown2nd
  3. Masport3rd
  4. Gasmate4th
  5. Traeger5th
  6. Everdure6th
  7. Matador7th
  8. Beefeater–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Masport3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ziegler & Brown3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gasmate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Traeger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Matador1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Everdure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about BBQ brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Masport or Ziegler & Brown more popular in search?

This chart shows how often people search Google for Masport and Ziegler & Brown by name. Each line represents a brand's share of searches for all eight BBQ brands we track, month by month, from searches in New Zealand.

Masport and Ziegler & Brown among BBQ brands in New Zealand, by month

Share of searches by month for Masport, Ziegler & Brown. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberTraegerGasmateMasportMatadorEverdureBeefeaterZiegler & Brown
Oct 202557.9%9.9%10.3%8.8%5.1%5.5%1.2%1.3%
Nov 202566.8%7.3%7.2%6%4.7%5.6%1.1%1.1%
Dec 202564.8%10.4%8.5%3.8%5.6%4.8%1.1%0.99%
Jan 202657.8%10.2%11.5%7.3%5%6%1.1%1%
Feb 202652.8%10.7%11.5%11.8%4.7%6.4%1.3%0.79%
Mar 202648.8%10.5%11.8%17.4%4.2%5.6%0.95%0.86%
Apr 202646.2%12.4%13.1%18.3%3.8%4.9%0.92%0.46%
May 202643.9%14.6%9.6%18.5%4.5%6.9%1.2%0.72%
Jun 202644%13.9%9.4%20.3%5.1%5.9%1.1%0.33%
Jul 202647.2%14.9%9.1%17.5%4.5%5.3%0.92%0.51%
Aug 202651.7%12.8%8.6%13.9%5.5%6%1%0.58%
Sep 202658.5%10.4%9.4%8.5%6.3%5.1%1.4%0.45%

How has the Masport and Ziegler & Brown comparison changed over the last 12 months?

3 findings
  • Masport was ahead of Ziegler & Brown in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Masport’s share of searches among BBQ brands in New Zealand moved from 8.8% to 8.5%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
  • Across the 12 months ending September 2026, Ziegler & Brown’s share of searches among BBQ brands in New Zealand moved from 1.3% to 0.45%, and its estimated monthly branded searches moved from 250 to 70.

How did search popularity change for New Zealand BBQ brands in September 2026?

3 changes

  1. In September 2026, Gasmate overtook Masport to rank 3rd among BBQ brands in New Zealand, with 9.4% of the searches.

  2. In September 2026, Masport lost share of searches among BBQ brands in New Zealand, from 13.9% to 8.5%.

  3. Estimated monthly branded searches for Ziegler & Brown in New Zealand fell 72% over 12 measured months, from 250 to 70 in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Masport’s and Ziegler & Brown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Masport

3 branded search terms

  • masport
  • masport fires
  • masport heating

Ziegler & Brown

4 branded search terms

  • ziegler & brown
  • ziegler and brown
  • ziegler brown
  • ziegler brown grill

How the Brand Demand Index is measured

Other head-to-heads among BBQ brands

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