Brandwave

BBQ brands in New Zealand:Which brands are most popular in search?

In August 2026, Weber was the most searched among BBQ brands in New Zealand, with an estimated 7.4K branded searches and 53.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Weber53.7%
  2. Traeger22.6%
  3. Gasmate10.4%
  4. Everdure5.5%
  5. Matador5.4%
  6. Ziegler & Brown1.6%
  7. Beefeater0.87%

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Share of SearchLeaderboard

Compare the barbecue and grill brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among BBQ brands in New Zealand, by month

Share of Search by month for Weber, Traeger, Gasmate, Everdure, Matador. The figures are in the table below the chart.

View monthly share of search table
MonthWeberTraegerGasmateEverdureMatadorZiegler & BrownBeefeater
Oct 202557.4%17.8%12.2%4.8%5%1.9%0.99%
Nov 202564.8%14%8.7%5%4.7%1.9%0.96%
Dec 202560.9%17.4%10%3.9%5.1%1.8%0.86%
Jan 202657.3%16.5%13.8%5.1%4.6%1.8%0.93%
Feb 202653.9%18.7%14.5%5.6%4.4%1.7%1.1%
Mar 202653.4%18.8%15.5%5.3%4.2%1.8%0.85%
Apr 202649.7%23.1%16.8%4.6%3.8%1.2%0.81%
May 202647.2%27%11.9%6.5%4.6%1.7%1.1%
Jun 202650%25.2%11.7%5.8%5.4%1%1%
Jul 202650.5%25.3%12.2%5.2%4.7%1.3%0.82%
Aug 202653.7%22.6%10.4%5.5%5.4%1.6%0.87%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Weber

    53.7%

    held 1st · 7.4K estimated branded searches · +33.7% vs prior month · +3.1 points

  2. 2.Traeger

    22.6%

    held 2nd · 3.1K estimated branded searches · +12.7% vs prior month · -2.7 points

  3. 3.Gasmate

    10.4%

    held 3rd · 1.4K estimated branded searches · +7.5% vs prior month · -1.8 points

  4. 4.Everdure

    5.5%

    held 4th · 750 estimated branded searches · +31.6% vs prior month · +0.2 points

  5. 5.Matador

    5.4%

    held 5th · 740 estimated branded searches · +45.1% vs prior month · +0.7 points

  6. 6.Ziegler & Brown

    1.6%

    held 6th · 220 estimated branded searches · +57.1% vs prior month · +0.3 points

  7. 7.Beefeater

    0.87%

    held 7th · 120 estimated branded searches · +33.3% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among BBQ brands in New Zealand?

In August 2026, Weber was the most searched among BBQ brands in New Zealand, with an estimated 7.4K branded searches and 53.7% estimated Share of Search within this set. Traeger is in 2nd place, 31.1 percentage points behind at 22.6% Share of Search.

New Zealand BBQ brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Weber57.4% → 53.7%64.8%Nov 202547.2%May 20261st
Traeger17.8% → 22.6%27%May 202614%Nov 20252nd
Gasmate12.2% → 10.4%16.8%Apr 20268.7%Nov 20253rd
Everdure4.8% → 5.5%6.5%May 20263.9%Dec 20255th → 4th
Matador5% → 5.4%5.4%Aug 20263.8%Apr 20264th → 5th
Ziegler & Brown1.9% → 1.6%1.9%Oct 20251%Jun 20266th
Beefeater0.99% → 0.87%1.1%May 20260.81%Apr 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, Weber’s estimated Share of Search among BBQ brands in New Zealand decreased from 57.4% to 53.7%.
  • Across the 11 months ending August 2026, Traeger’s estimated Share of Search among BBQ brands in New Zealand increased from 17.8% to 22.6%.
  • Across the 11 months ending August 2026, Gasmate’s estimated Share of Search among BBQ brands in New Zealand decreased from 12.2% to 10.4%.
  • Across the 11 months ending August 2026, Everdure’s estimated Share of Search among BBQ brands in New Zealand increased from 4.8% to 5.5%.
  • Across the 11 months ending August 2026, Weber’s estimated Share of Search among BBQ brands in New Zealand peaked at 64.8% in November 2025 and was lowest at 47.2% in May 2026.
  • Across the 11 months ending August 2026, Traeger’s estimated Share of Search among BBQ brands in New Zealand peaked at 27% in May 2026 and was lowest at 14% in November 2025.
  • Across the 11 months ending August 2026, Gasmate’s estimated Share of Search among BBQ brands in New Zealand peaked at 16.8% in April 2026 and was lowest at 8.7% in November 2025.
  • Across the 11 months ending August 2026, Everdure’s estimated Share of Search among BBQ brands in New Zealand peaked at 6.5% in May 2026 and was lowest at 3.9% in December 2025.
  • Across the 11 months ending August 2026, Matador’s estimated Share of Search among BBQ brands in New Zealand peaked at 5.4% in August 2026 and was lowest at 3.8% in April 2026.
  • Across the 11 months ending August 2026, Everdure rose from 5th to 4th among BBQ brands in New Zealand.
  • Across the 11 months ending August 2026, Matador fell from 4th to 5th among BBQ brands in New Zealand.
  • Across the 11 months ending August 2026, Ziegler & Brown and Beefeater held steady: their estimated Share of Search among BBQ brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand BBQ brands in August 2026?

  1. In August 2026, Weber gained estimated Share of Search among BBQ brands in New Zealand, from 50.5% to 53.7%.

  2. In August 2026, Matador gained estimated Share of Search among BBQ brands in New Zealand, from 4.7% to 5.4%.

  3. In August 2026, Traeger lost estimated Share of Search among BBQ brands in New Zealand, from 25.3% to 22.6%.

  4. In August 2026, Gasmate lost estimated Share of Search among BBQ brands in New Zealand, from 12.2% to 10.4%.

  5. Estimated monthly branded searches for Ziegler & Brown in New Zealand fell 48.8% over 11 measured months, from 430 to 220 in August 2026.

  6. Estimated monthly branded searches for Beefeater in New Zealand fell 45.5% over 11 measured months, from 220 to 120 in August 2026.

  7. Estimated monthly branded searches for Everdure in New Zealand fell 29.2% over 11 measured months, from 1.1K to 750 in August 2026.

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