Brandwave

How popular isTraeger?

In September 2026, people searched for Traeger by name about 2,620 times in New Zealand, a 10.6% decrease from the previous year. These searches made up 10.4% of all New Zealand BBQ brand searches, placing Traeger second out of eight brands. When we asked both ChatGPT and Google AI Overviews about BBQ brands, Traeger appeared in one of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Traeger is the second most searched of 8 competitors and the fifth most recommended in AI answers.

  1. WeberShare of searches 58.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. TraegerShare of searches 10.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. GasmateShare of searches 9.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. MasportShare of searches 8.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. MatadorShare of searches 6.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Traeger was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Traeger is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Ziegler & Brown2nd
  3. Masport3rd
  4. Gasmate4th
  5. Traeger5th
  6. Everdure6th
  7. Matador7th
  8. Beefeater–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Masport3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ziegler & Brown3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gasmate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Traeger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Matador1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Everdure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about BBQ brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which BBQ brands compete with Traeger?

Traeger against BBQ brands in New Zealand, by month

Share of searches by month for Weber, Traeger, Gasmate, Masport, Matador, Everdure. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberTraegerGasmateMasportMatadorEverdureBeefeaterZiegler & Brown
Oct 202557.9%9.9%10.3%8.8%5.1%5.5%1.2%1.3%
Nov 202566.8%7.3%7.2%6%4.7%5.6%1.1%1.1%
Dec 202564.8%10.4%8.5%3.8%5.6%4.8%1.1%0.99%
Jan 202657.8%10.2%11.5%7.3%5%6%1.1%1%
Feb 202652.8%10.7%11.5%11.8%4.7%6.4%1.3%0.79%
Mar 202648.8%10.5%11.8%17.4%4.2%5.6%0.95%0.86%
Apr 202646.2%12.4%13.1%18.3%3.8%4.9%0.92%0.46%
May 202643.9%14.6%9.6%18.5%4.5%6.9%1.2%0.72%
Jun 202644%13.9%9.4%20.3%5.1%5.9%1.1%0.33%
Jul 202647.2%14.9%9.1%17.5%4.5%5.3%0.92%0.51%
Aug 202651.7%12.8%8.6%13.9%5.5%6%1%0.58%
Sep 202658.5%10.4%9.4%8.5%6.3%5.1%1.4%0.45%

  1. 1.Weber

    58.5%

    Held 1st. 9K estimated branded searches, +45.2% vs prior month. Share +6.8 points.

  2. 2.Traeger

    10.4%

    Moved from 3rd to 2nd. 1.6K estimated branded searches, +3.9% vs prior month. Share -2.4 points.

  3. 3.Gasmate

    9.4%

    Moved from 4th to 3rd. 1.4K estimated branded searches, +40.8% vs prior month. Share +0.8 points.

  4. 4.Masport

    8.5%

    Moved from 2nd to 4th. 1.3K estimated branded searches, -21% vs prior month. Share -5.3 points.

  5. 5.Matador

    6.3%

    Moved from 6th to 5th. 970 estimated branded searches, +47% vs prior month. Share +0.8 points.

  6. 6.Everdure

    5.1%

    Moved from 5th to 6th. 780 estimated branded searches, +8.3% vs prior month. Share -0.9 points.

  7. 7.Beefeater

    1.4%

    Held 7th. 220 estimated branded searches, +83.3% vs prior month. Share +0.4 points.

  8. 8.Ziegler & Brown

    0.45%

    Held 8th. 70 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Traeger and its closest rivals

Every comparison with Traeger

15 comparisons

How has branded search demand for Traeger changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Traeger in New Zealand fell from 2.9K to 2.6K.
  • Across the 12 months ending September 2026, Traeger’s share of searches among BBQ brands in New Zealand peaked at 14.9% in July 2026 and was lowest at 7.3% in November 2025.
  • Across the 12 months ending September 2026, Traeger rose from 3rd to 2nd among BBQ brands in New Zealand.

How did search popularity change for New Zealand BBQ brands in September 2026?

6 changes

  1. In September 2026, Matador overtook Everdure to rank 5th among BBQ brands in New Zealand, with 6.3% of the searches.

  2. In September 2026, Gasmate overtook Masport to rank 3rd among BBQ brands in New Zealand, with 9.4% of the searches.

  3. In September 2026, Weber gained share of searches among BBQ brands in New Zealand, from 51.7% to 58.5%.

  4. In September 2026, Masport lost share of searches among BBQ brands in New Zealand, from 13.9% to 8.5%.

  5. In September 2026, Traeger lost share of searches among BBQ brands in New Zealand, from 12.8% to 10.4%.

  6. In September 2026, Everdure lost share of searches among BBQ brands in New Zealand, from 6% to 5.1%.

How are Traeger’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Traeger’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • grill traeger
  • ironwood traeger
  • traeger
  • traeger 575
  • traeger barbecue
  • traeger bbq
  • traeger ironwood 650
  • traeger ironwood 885
  • traeger pellet grill
  • traeger pellet smoker
  • traeger pellets
  • traeger ranger
  • traeger smoker
  • traeger timberline
  • traeger wood pellets

Do you work for Traeger? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Traeger compete?

Traeger is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
BBQ brands2nd of 810.4%Shown above
Gas grill brands2nd of 723.1%Show ranking
Grill brush brands2nd of 532.7%Show ranking
Smoker grill brands1st of 549.5%Show ranking
Portable grill brands1st of 565.5%Show ranking
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Is Traeger your brand?

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