Brandwave

How popular isTraeger?

In September 2026, people searched for Traeger by name about 2,620 times in New Zealand, a 10.6% decrease from the previous year. These searches made up 49.5% of all New Zealand smoker grill brand searches, placing Traeger first out of five brands. When we asked both ChatGPT and Google AI Overviews about smoker grill brands, Traeger appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Traeger is the most searched of 5 competitors and the most recommended in AI answers.

  1. TraegerShare of searches 49.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. NinjaShare of searches 27.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Oklahoma Joe'sShare of searches 10.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. WeberShare of searches 6.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Pit BossShare of searches 5.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top smoker grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Traeger appeared in all five answers. Traeger is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Traeger1st
  2. Weber2nd
  3. Pit Boss3rd
  4. Oklahoma Joe's4th
  5. Ninja–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Traeger5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pit Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oklahoma Joe's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smoker grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which smoker grill brands compete with Traeger?

Traeger against smoker grill brands in New Zealand, by month

Share of searches by month for Traeger, Ninja, Oklahoma Joe's, Weber, Pit Boss. The figures are in the table below the chart.

View monthly share of searches table
MonthTraegerNinjaOklahoma Joe'sWeberPit Boss
Oct 202557.3%20.6%10.6%5.8%5.8%
Nov 202553.2%24.9%9.9%6.6%5.4%
Dec 202559%18.7%11.2%6.1%5%
Jan 202653%24.9%9.4%7.6%5.1%
Feb 202653.9%27.8%7.8%6.3%4.2%
Mar 202653.1%26.2%10.5%4.6%5.6%
Apr 202652.9%29.2%8.2%4.3%5.4%
May 202653.3%28.9%8.1%5.3%4.3%
Jun 202650.1%33.8%7.7%3.3%5%
Jul 202649.9%32.4%6.7%6.7%4.4%
Aug 202651.7%27.8%7.8%6.3%6.3%
Sep 202649.5%27.5%10.4%6.9%5.6%

  1. 1.Traeger

    49.5%

    Held 1st. 2.3K estimated branded searches, +7.5% vs prior month. Share -2.2 points.

  2. 2.Ninja

    27.5%

    Held 2nd. 1.3K estimated branded searches, +11.4% vs prior month. Share -0.3 points.

  3. 3.Oklahoma Joe's

    10.4%

    Held 3rd. 480 estimated branded searches, +50% vs prior month. Share +2.6 points.

  4. 4.Weber

    6.9%

    Moved from 5th to 4th. 320 estimated branded searches, +23.1% vs prior month. Share +0.6 points.

  5. 5.Pit Boss

    5.6%

    Moved from 4th to 5th. 260 estimated branded searches, 0% vs prior month. Share -0.7 points.

Compare popularity between Traeger and its closest rivals

Every comparison with Traeger

15 comparisons

How has branded search demand for Traeger changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Traeger in New Zealand fell from 2.9K to 2.6K.
  • Across the 12 months ending September 2026, Traeger’s share of searches among smoker grill brands in New Zealand decreased from 57.3% to 49.5%.
  • Across the 12 months ending September 2026, Traeger’s share of searches among smoker grill brands in New Zealand peaked at 59% in December 2025 and was lowest at 49.5% in September 2026.

How did search popularity change for New Zealand smoker grill brands in September 2026?

5 changes

  1. In September 2026, Weber overtook Pit Boss to rank 4th among smoker grill brands in New Zealand, with 6.9% of the searches.

  2. In September 2026, Oklahoma Joe's gained share of searches among smoker grill brands in New Zealand, from 7.8% to 10.4%.

  3. In September 2026, Traeger lost share of searches among smoker grill brands in New Zealand, from 51.7% to 49.5%.

  4. In September 2026, Pit Boss lost share of searches among smoker grill brands in New Zealand, from 6.3% to 5.6%.

  5. Ninja’s share of searches among smoker grill brands in New Zealand has lost ground for 3 months in a row, from 33.8% to 27.5% in September 2026.

How are Traeger’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Traeger’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • grill traeger
  • ironwood traeger
  • traeger
  • traeger 575
  • traeger barbecue
  • traeger bbq
  • traeger ironwood 650
  • traeger ironwood 885
  • traeger pellet grill
  • traeger pellet smoker
  • traeger pellets
  • traeger ranger
  • traeger smoker
  • traeger timberline
  • traeger wood pellets

Do you work for Traeger? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Traeger compete?

Traeger is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
BBQ brands2nd of 810.4%Show ranking
Gas grill brands2nd of 723.1%Show ranking
Grill brush brands2nd of 532.7%Show ranking
Smoker grill brands1st of 549.5%Shown above
Portable grill brands1st of 565.5%Show ranking
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Is Traeger your brand?

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