Traeger vs Weber:Which is more popular?
In September 2026, Traeger had more branded searches than Weber among smoker grill brands in New Zealand. Traeger had about 2,280 branded searches, while Weber had 320. Traeger made up 49.5% of all smoker grill brand searches we track, and Weber accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about smoker grill brands, Traeger appeared in all five answers and Weber in four. Traeger was mentioned before Weber in four out of five answers.
Who do people search for more?
Traeger, about 7 searches for every 1 for Weber
Who does AI mention more?
Traeger, mentioned in every answer we collected
Who does AI recommend more?
Traeger, named ahead of Weber in 4 of 5 answers
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Top smoker grill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Traeger appeared in all five answers. Weber was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Traeger was listed before Weber in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Traeger1st
Weber2nd
Pit Boss3rd
Oklahoma Joe's4th
Ninja–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Traeger5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pit Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Oklahoma Joe's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smoker grill brands
5 answers
Asked ChatGPT
“Which smoker grill brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best smoker grill brands in New Zealand?”
Asked ChatGPT
“What's the best smoker grill brand in New Zealand for barbecue cooking?”
Searched Google, AI Overview
“pellet smoker nz”
Searched Google, AI Overview
“wood pellet smoker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Traeger or Weber more popular in search?
This chart shows how often people search Google for Traeger and Weber by name. Each line represents a brand's share of searches for all five smoker grill brands we track, month by month, from searches in New Zealand.
Share of searches by month for Traeger, Weber. The figures are in the table below the chart.
View monthly share of searches table
| Month | Traeger | Ninja | Oklahoma Joe's | Weber | Pit Boss |
|---|---|---|---|---|---|
| Oct 2025 | 57.3% | 20.6% | 10.6% | 5.8% | 5.8% |
| Nov 2025 | 53.2% | 24.9% | 9.9% | 6.6% | 5.4% |
| Dec 2025 | 59% | 18.7% | 11.2% | 6.1% | 5% |
| Jan 2026 | 53% | 24.9% | 9.4% | 7.6% | 5.1% |
| Feb 2026 | 53.9% | 27.8% | 7.8% | 6.3% | 4.2% |
| Mar 2026 | 53.1% | 26.2% | 10.5% | 4.6% | 5.6% |
| Apr 2026 | 52.9% | 29.2% | 8.2% | 4.3% | 5.4% |
| May 2026 | 53.3% | 28.9% | 8.1% | 5.3% | 4.3% |
| Jun 2026 | 50.1% | 33.8% | 7.7% | 3.3% | 5% |
| Jul 2026 | 49.9% | 32.4% | 6.7% | 6.7% | 4.4% |
| Aug 2026 | 51.7% | 27.8% | 7.8% | 6.3% | 6.3% |
| Sep 2026 | 49.5% | 27.5% | 10.4% | 6.9% | 5.6% |
How has the Traeger and Weber comparison changed over the last 12 months?
3 findings
- Traeger was ahead of Weber in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Traeger’s share of searches among smoker grill brands in New Zealand moved from 57.3% to 49.5%, and its estimated monthly branded searches moved from 2.6K to 2.3K.
- Across the 12 months ending September 2026, Weber’s share of searches among smoker grill brands in New Zealand moved from 5.8% to 6.9%, and its estimated monthly branded searches moved from 260 to 320.
How did search popularity change for New Zealand smoker grill brands in September 2026?
2 changes
In September 2026, Weber overtook Pit Boss to rank 4th among smoker grill brands in New Zealand, with 6.9% of the searches.
In September 2026, Traeger lost share of searches among smoker grill brands in New Zealand, from 51.7% to 49.5%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Traeger’s and Weber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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