Brandwave

How popular isWeber in search?

In August 2026, there were an estimated 7.4K branded searches for Weber in New Zealand which is down 42% over the last 11 months. Weber holds 53.7% estimated Share of Search among New Zealand BBQ brands and is ranked 1st of 7 competitors for search popularity.

Share of Search, August 2026
  1. Weber53.7%
  2. Traeger22.6%
  3. Gasmate10.4%
  4. Everdure5.5%
  5. Matador5.4%
  6. Ziegler & Brown1.6%
  7. Beefeater0.87%
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Which BBQ brands compete with Weber?

Weber against BBQ brands in New Zealand, by month

Share of Search by month for Weber, Traeger, Gasmate, Everdure, Matador. The figures are in the table below the chart.

View monthly share of search table
MonthWeberTraegerGasmateEverdureMatadorZiegler & BrownBeefeater
Oct 202557.4%17.8%12.2%4.8%5%1.9%0.99%
Nov 202564.8%14%8.7%5%4.7%1.9%0.96%
Dec 202560.9%17.4%10%3.9%5.1%1.8%0.86%
Jan 202657.3%16.5%13.8%5.1%4.6%1.8%0.93%
Feb 202653.9%18.7%14.5%5.6%4.4%1.7%1.1%
Mar 202653.4%18.8%15.5%5.3%4.2%1.8%0.85%
Apr 202649.7%23.1%16.8%4.6%3.8%1.2%0.81%
May 202647.2%27%11.9%6.5%4.6%1.7%1.1%
Jun 202650%25.2%11.7%5.8%5.4%1%1%
Jul 202650.5%25.3%12.2%5.2%4.7%1.3%0.82%
Aug 202653.7%22.6%10.4%5.5%5.4%1.6%0.87%
Sep 2026———————

  1. 1.Weber

    53.7%

    held 1st · 7.4K estimated branded searches · +33.7% vs prior month · +3.1 points

  2. 2.Traeger

    22.6%

    held 2nd · 3.1K estimated branded searches · +12.7% vs prior month · -2.7 points

  3. 3.Gasmate

    10.4%

    held 3rd · 1.4K estimated branded searches · +7.5% vs prior month · -1.8 points

  4. 4.Everdure

    5.5%

    held 4th · 750 estimated branded searches · +31.6% vs prior month · +0.2 points

  5. 5.Matador

    5.4%

    held 5th · 740 estimated branded searches · +45.1% vs prior month · +0.7 points

  6. 6.Ziegler & Brown

    1.6%

    held 6th · 220 estimated branded searches · +57.1% vs prior month · +0.3 points

  7. 7.Beefeater

    0.87%

    held 7th · 120 estimated branded searches · +33.3% vs prior month · 0 points

Compare search popularity between Weber and its closest rivals

How has branded search demand for Weber changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Weber in New Zealand fell from 12.7K to 7.4K.
  • Across the 11 months ending August 2026, Weber’s estimated Share of Search among BBQ brands in New Zealand decreased from 57.4% to 53.7%.
  • Across the 11 months ending August 2026, Weber’s estimated Share of Search among BBQ brands in New Zealand peaked at 64.8% in November 2025 and was lowest at 47.2% in May 2026.

How did search popularity change for New Zealand BBQ brands in August 2026?

  1. In August 2026, Weber gained estimated Share of Search among BBQ brands in New Zealand, from 50.5% to 53.7%.

  2. In August 2026, Matador gained estimated Share of Search among BBQ brands in New Zealand, from 4.7% to 5.4%.

  3. In August 2026, Traeger lost estimated Share of Search among BBQ brands in New Zealand, from 25.3% to 22.6%.

  4. In August 2026, Gasmate lost estimated Share of Search among BBQ brands in New Zealand, from 12.2% to 10.4%.

  5. Estimated monthly branded searches for Ziegler & Brown in New Zealand fell 48.8% over 11 measured months, from 430 to 220 in August 2026.

  6. Estimated monthly branded searches for Beefeater in New Zealand fell 45.5% over 11 measured months, from 220 to 120 in August 2026.

How is Weber measured?

Brandwave collects information about searches that people make online using Weber’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • bbq kettle weber
  • traveller weber bbq
  • weber 1000 grill
  • weber barbecue
  • weber bbq
  • weber bbq coal
  • weber bbq sale
  • weber grill
  • weber grill and smoker
  • weber portable bbq
  • weber q 2000 gas grill
  • weber q bbq
  • weber q2200 grill

Do you work for Weber? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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