Brandwave

Everdure vs Weber:Which is more popular by branded search in New Zealand?

In August 2026, Weber had more branded searches than Everdure among BBQ brands in New Zealand. Weber was estimated to have 7.4K branded searches compared to Everdure’s 750, and held a 53.7% Share of Search versus Everdure’s 5.5%.

Share of Search among BBQ brands in New Zealand in August 2026Which is more popular in search, Everdure or Weber?
Everdure5.5%750 searches
vs
Weber53.7%7.4K searches

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Which is more popular in search, Everdure or Weber?

Compare the barbecue and grill brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Everdure and Weber among BBQ brands in New Zealand, by month

Share of Search by month for Weber, Everdure. The figures are in the table below the chart.

View monthly share of search table
MonthWeberTraegerGasmateEverdureMatadorZiegler & BrownBeefeater
Oct 202557.4%17.8%12.2%4.8%5%1.9%0.99%
Nov 202564.8%14%8.7%5%4.7%1.9%0.96%
Dec 202560.9%17.4%10%3.9%5.1%1.8%0.86%
Jan 202657.3%16.5%13.8%5.1%4.6%1.8%0.93%
Feb 202653.9%18.7%14.5%5.6%4.4%1.7%1.1%
Mar 202653.4%18.8%15.5%5.3%4.2%1.8%0.85%
Apr 202649.7%23.1%16.8%4.6%3.8%1.2%0.81%
May 202647.2%27%11.9%6.5%4.6%1.7%1.1%
Jun 202650%25.2%11.7%5.8%5.4%1%1%
Jul 202650.5%25.3%12.2%5.2%4.7%1.3%0.82%
Aug 202653.7%22.6%10.4%5.5%5.4%1.6%0.87%
Sep 2026———————

How has the Everdure and Weber comparison changed over the last 12 months?

  • Weber was ahead of Everdure in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Everdure’s estimated Share of Search among BBQ brands in New Zealand moved from 4.8% to 5.5%, and its estimated monthly branded searches moved from 1.1K to 750.
  • Across the 11 months ending August 2026, Weber’s estimated Share of Search among BBQ brands in New Zealand moved from 57.4% to 53.7%, and its estimated monthly branded searches moved from 12.7K to 7.4K.

How did search popularity change for New Zealand BBQ brands in August 2026?

  1. In August 2026, Weber gained estimated Share of Search among BBQ brands in New Zealand, from 50.5% to 53.7%.

  2. Estimated monthly branded searches for Everdure in New Zealand fell 29.2% over 11 measured months, from 1.1K to 750 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Everdure’s and Weber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Everdure

8 branded search terms

  • everdure
  • everdure bbq
  • everdure by heston
  • everdure charcoal bbq
  • everdure com
  • everdure furnace
  • everdure grill
  • everdure nz

Weber

13 branded search terms

  • bbq kettle weber
  • traveller weber bbq
  • weber 1000 grill
  • weber barbecue
  • weber bbq
  • weber bbq coal
  • weber bbq sale
  • weber grill
  • weber grill and smoker
  • weber portable bbq
  • weber q 2000 gas grill
  • weber q bbq
  • weber q2200 grill

How the Brand Demand Index is measured

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