Brandwave

Pit Boss vs Weber:Which is more popular?

In September 2026, Weber had more branded searches than Pit Boss among smoker grill brands in New Zealand. Weber had about 320 branded searches, while Pit Boss had 260. Weber made up 6.9% of all smoker grill brand searches we track, and Pit Boss accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about smoker grill brands, Pit Boss appeared in all five answers and Weber in four. Weber was mentioned before Pit Boss in four out of five answers.

Among smoker grill brands in New Zealand in September 2026

Who do people search for more?

Weber, about 23% more searches than Pit Boss

Weber 320 searchesPit Boss 260 searches

Who does AI mention more?

Pit Boss, mentioned in every answer we collected

Pit Boss in 5 of 5Weber in 4 of 5

Who does AI recommend more?

Weber, named ahead of Pit Boss in 4 of 5 answers

Weber first in 4Pit Boss first in 1

Follow Pit Boss vs Weber and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top smoker grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pit Boss appeared in all five answers. Weber was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Weber was listed before Pit Boss in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Traeger1st
  2. Weber2nd
  3. Pit Boss3rd
  4. Oklahoma Joe's4th
  5. Ninja–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Traeger5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pit Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oklahoma Joe's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smoker grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Pit Boss or Weber more popular in search?

This chart shows how often people search Google for Pit Boss and Weber by name. Each line represents a brand's share of searches for all five smoker grill brands we track, month by month, from searches in New Zealand.

Pit Boss and Weber among smoker grill brands in New Zealand, by month

Share of searches by month for Weber, Pit Boss. The figures are in the table below the chart.

View monthly share of searches table
MonthTraegerNinjaOklahoma Joe'sWeberPit Boss
Oct 202557.3%20.6%10.6%5.8%5.8%
Nov 202553.2%24.9%9.9%6.6%5.4%
Dec 202559%18.7%11.2%6.1%5%
Jan 202653%24.9%9.4%7.6%5.1%
Feb 202653.9%27.8%7.8%6.3%4.2%
Mar 202653.1%26.2%10.5%4.6%5.6%
Apr 202652.9%29.2%8.2%4.3%5.4%
May 202653.3%28.9%8.1%5.3%4.3%
Jun 202650.1%33.8%7.7%3.3%5%
Jul 202649.9%32.4%6.7%6.7%4.4%
Aug 202651.7%27.8%7.8%6.3%6.3%
Sep 202649.5%27.5%10.4%6.9%5.6%

How has the Pit Boss and Weber comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Pit Boss took it in March 2026, Weber took it in May 2026, Pit Boss took it in June 2026, Weber took it in July 2026.
  • Across the 12 months ending September 2026, Pit Boss’ share of searches among smoker grill brands in New Zealand moved from 5.8% to 5.6%, and its estimated monthly branded searches held steady at 260.
  • Across the 12 months ending September 2026, Weber’s share of searches among smoker grill brands in New Zealand moved from 5.8% to 6.9%, and its estimated monthly branded searches moved from 260 to 320.

How did search popularity change for New Zealand smoker grill brands in September 2026?

2 changes
  1. In September 2026, Weber overtook Pit Boss to rank 4th among smoker grill brands in New Zealand, with 6.9% of the searches.

  2. In September 2026, Pit Boss lost share of searches among smoker grill brands in New Zealand, from 6.3% to 5.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Pit Boss’ and Weber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pit Boss

1 branded search term

  • pit boss

Weber

1 branded search term

  • bbq kettle weber

How the Brand Demand Index is measured

Other head-to-heads among smoker grill brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.