Smoker grill brands in New Zealand:Which are most popular?
In September 2026, Traeger was the most searched smoker grill brand in New Zealand, accounting for 49.5% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Traeger and Pit Boss showed up in every answer. Traeger was recommended most often, coming first in four out of five responses.
TraegerShare of searches 49.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
NinjaShare of searches 27.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Oklahoma Joe'sShare of searches 10.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
WeberShare of searches 6.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Pit BossShare of searches 5.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top smoker grill brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Traeger and Pit Boss appeared every time. Traeger was recommended most often, coming first in four out of five answers. Weber was second, and Pit Boss was third. Ninja, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Traeger1st
- Weber2nd
- Pit Boss3rd
- Oklahoma Joe's4th
- Ninja–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Traeger5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pit Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Oklahoma Joe's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smoker grill brands
5 answers
Asked ChatGPT
“Which smoker grill brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best smoker grill brands in New Zealand?”
Asked ChatGPT
“What's the best smoker grill brand in New Zealand for barbecue cooking?”
Searched Google, AI Overview
“pellet smoker nz”
Searched Google, AI Overview
“wood pellet smoker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which smoker grill brands do people search for most?
This chart shows how often people search Google for each smoker grill brand by name. Each line represents a brand's share of searches for all five smoker grill brands we track, month by month, from searches in New Zealand.
Share of searches by month for Traeger, Ninja, Oklahoma Joe's, Weber, Pit Boss. The figures are in the table below the chart.
View monthly share of searches table
| Month | Traeger | Ninja | Oklahoma Joe's | Weber | Pit Boss |
|---|---|---|---|---|---|
| Oct 2025 | 57.3% | 20.6% | 10.6% | 5.8% | 5.8% |
| Nov 2025 | 53.2% | 24.9% | 9.9% | 6.6% | 5.4% |
| Dec 2025 | 59% | 18.7% | 11.2% | 6.1% | 5% |
| Jan 2026 | 53% | 24.9% | 9.4% | 7.6% | 5.1% |
| Feb 2026 | 53.9% | 27.8% | 7.8% | 6.3% | 4.2% |
| Mar 2026 | 53.1% | 26.2% | 10.5% | 4.6% | 5.6% |
| Apr 2026 | 52.9% | 29.2% | 8.2% | 4.3% | 5.4% |
| May 2026 | 53.3% | 28.9% | 8.1% | 5.3% | 4.3% |
| Jun 2026 | 50.1% | 33.8% | 7.7% | 3.3% | 5% |
| Jul 2026 | 49.9% | 32.4% | 6.7% | 6.7% | 4.4% |
| Aug 2026 | 51.7% | 27.8% | 7.8% | 6.3% | 6.3% |
| Sep 2026 | 49.5% | 27.5% | 10.4% | 6.9% | 5.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.5% | 2.3K | +7.5% | -2.2 points | |
| 2, held 2nd | 27.5% | 1.3K | +11.4% | -0.3 points | |
| 3, held 3rd | 10.4% | 480 | +50% | +2.6 points | |
| 4, moved from 5th to 4th | 6.9% | 320 | +23.1% | +0.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.6% | 260 | 0% | -0.7 pointsmoved from 4th to 5th |
1.
Traeger49.5%
Held 1st. 2.3K estimated branded searches, +7.5% vs prior month. Share -2.2 points.
2.
Ninja27.5%
Held 2nd. 1.3K estimated branded searches, +11.4% vs prior month. Share -0.3 points.
10.4%
Held 3rd. 480 estimated branded searches, +50% vs prior month. Share +2.6 points.
4.
Weber6.9%
Moved from 5th to 4th. 320 estimated branded searches, +23.1% vs prior month. Share +0.6 points.
5.
Pit Boss5.6%
Moved from 4th to 5th. 260 estimated branded searches, 0% vs prior month. Share -0.7 points.
Which brand is most popular in search among smoker grill brands in New Zealand?
5 brands
In September 2026, Traeger was the most searched among smoker grill brands in New Zealand, with an estimated 2.3K branded searches, 49.5% of all searches for the five we track. Ninja is in 2nd place, 21.9 percentage points behind at 27.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Traeger | 57.3% → 49.5% | 59%Dec 2025 | 49.5%Sep 2026 | 1st |
| Ninja | 20.6% → 27.5% | 33.8%Jun 2026 | 18.7%Dec 2025 | 2nd |
| Oklahoma Joe's | 10.6% → 10.4% | 11.2%Dec 2025 | 6.7%Jul 2026 | 3rd |
| Weber | 5.8% → 6.9% | 7.6%Jan 2026 | 3.3%Jun 2026 | 5th → 4th |
| Pit Boss | 5.8% → 5.6% | 6.3%Aug 2026 | 4.2%Feb 2026 | 4th → 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Traeger’s share of searches among smoker grill brands in New Zealand decreased from 57.3% to 49.5%.
- Across the 12 months ending September 2026, Ninja’s share of searches among smoker grill brands in New Zealand increased from 20.6% to 27.5%.
- Across the 12 months ending September 2026, Weber’s share of searches among smoker grill brands in New Zealand increased from 5.8% to 6.9%.
- Across the 12 months ending September 2026, Traeger’s share of searches among smoker grill brands in New Zealand peaked at 59% in December 2025 and was lowest at 49.5% in September 2026.
- Across the 12 months ending September 2026, Ninja’s share of searches among smoker grill brands in New Zealand peaked at 33.8% in June 2026 and was lowest at 18.7% in December 2025.
- Across the 12 months ending September 2026, Oklahoma Joe's’ share of searches among smoker grill brands in New Zealand peaked at 11.2% in December 2025 and was lowest at 6.7% in July 2026.
- Across the 12 months ending September 2026, Weber’s share of searches among smoker grill brands in New Zealand peaked at 7.6% in January 2026 and was lowest at 3.3% in June 2026.
- Across the 12 months ending September 2026, Pit Boss’ share of searches among smoker grill brands in New Zealand peaked at 6.3% in August 2026 and was lowest at 4.2% in February 2026.
- Across the 12 months ending September 2026, Weber rose from 5th to 4th among smoker grill brands in New Zealand.
- Across the 12 months ending September 2026, Pit Boss fell from 4th to 5th among smoker grill brands in New Zealand.
- Across the 12 months ending September 2026, Oklahoma Joe's held steady: its share of searches among smoker grill brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand smoker grill brands in September 2026?
5 changes
In September 2026, Weber overtook Pit Boss to rank 4th among smoker grill brands in New Zealand, with 6.9% of the searches.
In September 2026, Oklahoma Joe's gained share of searches among smoker grill brands in New Zealand, from 7.8% to 10.4%.
In September 2026, Traeger lost share of searches among smoker grill brands in New Zealand, from 51.7% to 49.5%.
In September 2026, Pit Boss lost share of searches among smoker grill brands in New Zealand, from 6.3% to 5.6%.
Ninja’s share of searches among smoker grill brands in New Zealand has lost ground for 3 months in a row, from 33.8% to 27.5% in September 2026.
Compare popularity between leading brands
- Traeger vs Ninja: compare popularity
- Traeger vs Oklahoma Joe's: compare popularity
- Traeger vs Weber: compare popularity
- Traeger vs Pit Boss: compare popularity
- Ninja vs Oklahoma Joe's: compare popularity
- Ninja vs Weber: compare popularity
- Ninja vs Pit Boss: compare popularity
- Oklahoma Joe's vs Weber: compare popularity
- Oklahoma Joe's vs Pit Boss: compare popularity
- Weber vs Pit Boss: compare popularity
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