Brandwave

Oklahoma Joe's vs Pit Boss:Which is more popular?

In September 2026, Oklahoma Joe's had more branded searches than Pit Boss among smoker grill brands in New Zealand. Oklahoma Joe's had about 480 branded searches, while Pit Boss had 260. Oklahoma Joe's made up 10.4% of all smoker grill brand searches we track, and Pit Boss accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about smoker grill brands, Pit Boss appeared in all five answers and Oklahoma Joe's in four. Pit Boss was mentioned before Oklahoma Joe's in three out of five answers.

Among smoker grill brands in New Zealand in September 2026

Who do people search for more?

Oklahoma Joe's, about 85% more searches than Pit Boss

Oklahoma Joe's 480 searchesPit Boss 260 searches

Who does AI mention more?

Pit Boss, mentioned in every answer we collected

Pit Boss in 5 of 5Oklahoma Joe's in 4 of 5

Who does AI recommend more?

Pit Boss, named ahead of Oklahoma Joe's in 3 of 5 answers

Pit Boss first in 3Oklahoma Joe's first in 2

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Top smoker grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pit Boss appeared in all five answers. Oklahoma Joe's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pit Boss was listed before Oklahoma Joe's in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Traeger1st
  2. Weber2nd
  3. Pit Boss3rd
  4. Oklahoma Joe's4th
  5. Ninja–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Traeger5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pit Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oklahoma Joe's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smoker grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Oklahoma Joe's or Pit Boss more popular in search?

This chart shows how often people search Google for Oklahoma Joe's and Pit Boss by name. Each line represents a brand's share of searches for all five smoker grill brands we track, month by month, from searches in New Zealand.

Oklahoma Joe's and Pit Boss among smoker grill brands in New Zealand, by month

Share of searches by month for Oklahoma Joe's, Pit Boss. The figures are in the table below the chart.

View monthly share of searches table
MonthTraegerNinjaOklahoma Joe'sWeberPit Boss
Oct 202557.3%20.6%10.6%5.8%5.8%
Nov 202553.2%24.9%9.9%6.6%5.4%
Dec 202559%18.7%11.2%6.1%5%
Jan 202653%24.9%9.4%7.6%5.1%
Feb 202653.9%27.8%7.8%6.3%4.2%
Mar 202653.1%26.2%10.5%4.6%5.6%
Apr 202652.9%29.2%8.2%4.3%5.4%
May 202653.3%28.9%8.1%5.3%4.3%
Jun 202650.1%33.8%7.7%3.3%5%
Jul 202649.9%32.4%6.7%6.7%4.4%
Aug 202651.7%27.8%7.8%6.3%6.3%
Sep 202649.5%27.5%10.4%6.9%5.6%

How has the Oklahoma Joe's and Pit Boss comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand smoker grill brands in September 2026?

3 changes
  1. In September 2026, Weber overtook Pit Boss to rank 4th among smoker grill brands in New Zealand, with 6.9% of the searches.

  2. In September 2026, Oklahoma Joe's gained share of searches among smoker grill brands in New Zealand, from 7.8% to 10.4%.

  3. In September 2026, Pit Boss lost share of searches among smoker grill brands in New Zealand, from 6.3% to 5.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Oklahoma Joe's’ and Pit Boss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oklahoma Joe's

1 branded search term

  • oklahoma joes

Pit Boss

1 branded search term

  • pit boss

How the Brand Demand Index is measured

Other head-to-heads among smoker grill brands

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