Traeger vs Weber:Which is more popular by branded search in New Zealand?
In August 2026, Weber had more branded searches than Traeger among BBQ brands in New Zealand. Weber was estimated to have 7.4K branded searches compared to Traeger’s 3.1K, and held a 53.7% Share of Search versus Traeger’s 22.6%.
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Which is more popular in search, Traeger or Weber?
Compare the barbecue and grill brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Weber, Traeger. The figures are in the table below the chart.
View monthly share of search table
| Month | Weber | Traeger | Gasmate | Everdure | Matador | Ziegler & Brown | Beefeater |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 17.8% | 12.2% | 4.8% | 5% | 1.9% | 0.99% |
| Nov 2025 | 64.8% | 14% | 8.7% | 5% | 4.7% | 1.9% | 0.96% |
| Dec 2025 | 60.9% | 17.4% | 10% | 3.9% | 5.1% | 1.8% | 0.86% |
| Jan 2026 | 57.3% | 16.5% | 13.8% | 5.1% | 4.6% | 1.8% | 0.93% |
| Feb 2026 | 53.9% | 18.7% | 14.5% | 5.6% | 4.4% | 1.7% | 1.1% |
| Mar 2026 | 53.4% | 18.8% | 15.5% | 5.3% | 4.2% | 1.8% | 0.85% |
| Apr 2026 | 49.7% | 23.1% | 16.8% | 4.6% | 3.8% | 1.2% | 0.81% |
| May 2026 | 47.2% | 27% | 11.9% | 6.5% | 4.6% | 1.7% | 1.1% |
| Jun 2026 | 50% | 25.2% | 11.7% | 5.8% | 5.4% | 1% | 1% |
| Jul 2026 | 50.5% | 25.3% | 12.2% | 5.2% | 4.7% | 1.3% | 0.82% |
| Aug 2026 | 53.7% | 22.6% | 10.4% | 5.5% | 5.4% | 1.6% | 0.87% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Traeger and Weber comparison changed over the last 12 months?
3 findings
- Weber was ahead of Traeger in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Traeger’s estimated Share of Search among BBQ brands in New Zealand moved from 17.8% to 22.6%, and its estimated monthly branded searches moved from 3.9K to 3.1K.
- Across the 11 months ending August 2026, Weber’s estimated Share of Search among BBQ brands in New Zealand moved from 57.4% to 53.7%, and its estimated monthly branded searches moved from 12.7K to 7.4K.
How did search popularity change for New Zealand BBQ brands in August 2026?
2 changes
In August 2026, Weber gained estimated Share of Search among BBQ brands in New Zealand, from 50.5% to 53.7%.
In August 2026, Traeger lost estimated Share of Search among BBQ brands in New Zealand, from 25.3% to 22.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Traeger’s and Weber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Traeger
22 branded search terms
- grill traeger
- ironwood traeger
- traeger
- traeger 575
- traeger barbecue
- traeger bbq
- traeger com
- traeger ironwood 650
- traeger ironwood 885
- traeger near me
- traeger new zealand
- traeger nz
- traeger pellet grill
- traeger pellet smoker
- traeger pellets
- traeger pro 22
- traeger pro 575
- traeger pro 780
- traeger ranger
- traeger smoker
- traeger timberline
- traeger wood pellets
Weber
13 branded search terms
- bbq kettle weber
- traveller weber bbq
- weber 1000 grill
- weber barbecue
- weber bbq
- weber bbq coal
- weber bbq sale
- weber grill
- weber grill and smoker
- weber portable bbq
- weber q 2000 gas grill
- weber q bbq
- weber q2200 grill
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