Weber vs Ziegler & Brown:Which is more popular by branded search in New Zealand?
In August 2026, Weber had more branded searches than Ziegler & Brown among BBQ brands in New Zealand. Weber was estimated to have 7.4K branded searches compared to Ziegler & Brown’s 220, and held a 53.7% Share of Search versus Ziegler & Brown’s 1.6%.
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Which is more popular in search, Weber or Ziegler & Brown?
Compare the barbecue and grill brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Weber, Ziegler & Brown. The figures are in the table below the chart.
View monthly share of search table
| Month | Weber | Traeger | Gasmate | Everdure | Matador | Ziegler & Brown | Beefeater |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 17.8% | 12.2% | 4.8% | 5% | 1.9% | 0.99% |
| Nov 2025 | 64.8% | 14% | 8.7% | 5% | 4.7% | 1.9% | 0.96% |
| Dec 2025 | 60.9% | 17.4% | 10% | 3.9% | 5.1% | 1.8% | 0.86% |
| Jan 2026 | 57.3% | 16.5% | 13.8% | 5.1% | 4.6% | 1.8% | 0.93% |
| Feb 2026 | 53.9% | 18.7% | 14.5% | 5.6% | 4.4% | 1.7% | 1.1% |
| Mar 2026 | 53.4% | 18.8% | 15.5% | 5.3% | 4.2% | 1.8% | 0.85% |
| Apr 2026 | 49.7% | 23.1% | 16.8% | 4.6% | 3.8% | 1.2% | 0.81% |
| May 2026 | 47.2% | 27% | 11.9% | 6.5% | 4.6% | 1.7% | 1.1% |
| Jun 2026 | 50% | 25.2% | 11.7% | 5.8% | 5.4% | 1% | 1% |
| Jul 2026 | 50.5% | 25.3% | 12.2% | 5.2% | 4.7% | 1.3% | 0.82% |
| Aug 2026 | 53.7% | 22.6% | 10.4% | 5.5% | 5.4% | 1.6% | 0.87% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Weber and Ziegler & Brown comparison changed over the last 12 months?
3 findings
- Weber was ahead of Ziegler & Brown in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Weber’s estimated Share of Search among BBQ brands in New Zealand moved from 57.4% to 53.7%, and its estimated monthly branded searches moved from 12.7K to 7.4K.
- Across the 11 months ending August 2026, Ziegler & Brown’s estimated Share of Search among BBQ brands in New Zealand moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 430 to 220.
How did search popularity change for New Zealand BBQ brands in August 2026?
2 changes
In August 2026, Weber gained estimated Share of Search among BBQ brands in New Zealand, from 50.5% to 53.7%.
Estimated monthly branded searches for Ziegler & Brown in New Zealand fell 48.8% over 11 measured months, from 430 to 220 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Weber’s and Ziegler & Brown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Weber
13 branded search terms
- bbq kettle weber
- traveller weber bbq
- weber 1000 grill
- weber barbecue
- weber bbq
- weber bbq coal
- weber bbq sale
- weber grill
- weber grill and smoker
- weber portable bbq
- weber q 2000 gas grill
- weber q bbq
- weber q2200 grill
Ziegler & Brown
7 branded search terms
- ziegler & brown
- ziegler & brown bbq
- ziegler & brown nz
- ziegler and brown
- ziegler brown
- ziegler brown bbq
- ziegler brown grill
Put your own brand in this comparison
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