How popular isZiegler & Brown in search?
In August 2026, there were an estimated 220 branded searches for Ziegler & Brown in New Zealand which is down 48.8% over the last 11 months. Ziegler & Brown holds 1.6% estimated Share of Search among New Zealand BBQ brands and is ranked 6th of 7 competitors for search popularity.
Follow Ziegler & Brown and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which BBQ brands compete with Ziegler & Brown?
Share of Search by month for Weber, Traeger, Gasmate, Everdure, Matador, Ziegler & Brown. The figures are in the table below the chart.
View monthly share of search table
| Month | Weber | Traeger | Gasmate | Everdure | Matador | Ziegler & Brown | Beefeater |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 17.8% | 12.2% | 4.8% | 5% | 1.9% | 0.99% |
| Nov 2025 | 64.8% | 14% | 8.7% | 5% | 4.7% | 1.9% | 0.96% |
| Dec 2025 | 60.9% | 17.4% | 10% | 3.9% | 5.1% | 1.8% | 0.86% |
| Jan 2026 | 57.3% | 16.5% | 13.8% | 5.1% | 4.6% | 1.8% | 0.93% |
| Feb 2026 | 53.9% | 18.7% | 14.5% | 5.6% | 4.4% | 1.7% | 1.1% |
| Mar 2026 | 53.4% | 18.8% | 15.5% | 5.3% | 4.2% | 1.8% | 0.85% |
| Apr 2026 | 49.7% | 23.1% | 16.8% | 4.6% | 3.8% | 1.2% | 0.81% |
| May 2026 | 47.2% | 27% | 11.9% | 6.5% | 4.6% | 1.7% | 1.1% |
| Jun 2026 | 50% | 25.2% | 11.7% | 5.8% | 5.4% | 1% | 1% |
| Jul 2026 | 50.5% | 25.3% | 12.2% | 5.2% | 4.7% | 1.3% | 0.82% |
| Aug 2026 | 53.7% | 22.6% | 10.4% | 5.5% | 5.4% | 1.6% | 0.87% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.7% | 7.4K | +33.7% | +3.1 points | |
| 2, held 2nd | 22.6% | 3.1K | +12.7% | -2.7 points | |
| 3, held 3rd | 10.4% | 1.4K | +7.5% | -1.8 points | |
| 4, held 4th | 5.5% | 750 | +31.6% | +0.2 points | |
| 5, held 5th | 5.4% | 740 | +45.1% | +0.7 points | |
| 6, held 6th | 1.6% | 220 | +57.1% | +0.3 points | |
| 7, held 7th | 0.87% | 120 | +33.3% | 0 points |
1.
Weber53.7%
held 1st · 7.4K estimated branded searches · +33.7% vs prior month · +3.1 points
2.
Traeger22.6%
held 2nd · 3.1K estimated branded searches · +12.7% vs prior month · -2.7 points
3.
Gasmate10.4%
held 3rd · 1.4K estimated branded searches · +7.5% vs prior month · -1.8 points
4.
Everdure5.5%
held 4th · 750 estimated branded searches · +31.6% vs prior month · +0.2 points
5.
Matador
5.4%
held 5th · 740 estimated branded searches · +45.1% vs prior month · +0.7 points
1.6%
held 6th · 220 estimated branded searches · +57.1% vs prior month · +0.3 points
0.87%
held 7th · 120 estimated branded searches · +33.3% vs prior month · 0 points
Compare search popularity between Ziegler & Brown and its closest rivals

Ziegler & Brown vs Traeger: compare search popularity
Ziegler & Brown vs Gasmate: compare search popularity
Ziegler & Brown vs Everdure: compare search popularity
Ziegler & Brown vs Matador: compare search popularity

Ziegler & Brown vs Beefeater: compare search popularity
- Compare Ziegler & Brown with any brand
How has branded search demand for Ziegler & Brown changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ziegler & Brown in New Zealand fell from 430 to 220.
- Across the 11 months ending August 2026, Ziegler & Brown’s estimated Share of Search among BBQ brands in New Zealand held steady, from 1.9% to 1.6%.
How did search popularity change for New Zealand BBQ brands in August 2026?
6 changes

In August 2026, Weber gained estimated Share of Search among BBQ brands in New Zealand, from 50.5% to 53.7%.
In August 2026, Matador gained estimated Share of Search among BBQ brands in New Zealand, from 4.7% to 5.4%.

In August 2026, Traeger lost estimated Share of Search among BBQ brands in New Zealand, from 25.3% to 22.6%.

In August 2026, Gasmate lost estimated Share of Search among BBQ brands in New Zealand, from 12.2% to 10.4%.

Estimated monthly branded searches for Ziegler & Brown in New Zealand fell 48.8% over 11 measured months, from 430 to 220 in August 2026.
Estimated monthly branded searches for Beefeater in New Zealand fell 45.5% over 11 measured months, from 220 to 120 in August 2026.
How is Ziegler & Brown measured?
Brandwave collects information about searches that people make online using Ziegler & Brown’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- ziegler & brown
- ziegler & brown bbq
- ziegler & brown nz
- ziegler and brown
- ziegler brown
- ziegler brown bbq
- ziegler brown grill
Do you work for Ziegler & Brown? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Ziegler & Brown your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.