Matador vs Ziegler & Brown:Which is more popular by branded search in New Zealand?
In August 2026, Matador had more branded searches than Ziegler & Brown among BBQ brands in New Zealand. Matador was estimated to have 740 branded searches compared to Ziegler & Brown’s 220, and held a 5.4% Share of Search versus Ziegler & Brown’s 1.6%.
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Which is more popular in search, Matador or Ziegler & Brown?
Compare the barbecue and grill brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Matador, Ziegler & Brown. The figures are in the table below the chart.
View monthly share of search table
| Month | Weber | Traeger | Gasmate | Everdure | Matador | Ziegler & Brown | Beefeater |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 17.8% | 12.2% | 4.8% | 5% | 1.9% | 0.99% |
| Nov 2025 | 64.8% | 14% | 8.7% | 5% | 4.7% | 1.9% | 0.96% |
| Dec 2025 | 60.9% | 17.4% | 10% | 3.9% | 5.1% | 1.8% | 0.86% |
| Jan 2026 | 57.3% | 16.5% | 13.8% | 5.1% | 4.6% | 1.8% | 0.93% |
| Feb 2026 | 53.9% | 18.7% | 14.5% | 5.6% | 4.4% | 1.7% | 1.1% |
| Mar 2026 | 53.4% | 18.8% | 15.5% | 5.3% | 4.2% | 1.8% | 0.85% |
| Apr 2026 | 49.7% | 23.1% | 16.8% | 4.6% | 3.8% | 1.2% | 0.81% |
| May 2026 | 47.2% | 27% | 11.9% | 6.5% | 4.6% | 1.7% | 1.1% |
| Jun 2026 | 50% | 25.2% | 11.7% | 5.8% | 5.4% | 1% | 1% |
| Jul 2026 | 50.5% | 25.3% | 12.2% | 5.2% | 4.7% | 1.3% | 0.82% |
| Aug 2026 | 53.7% | 22.6% | 10.4% | 5.5% | 5.4% | 1.6% | 0.87% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Matador and Ziegler & Brown comparison changed over the last 12 months?
3 findings
- Matador was ahead of Ziegler & Brown in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Matador’s estimated Share of Search among BBQ brands in New Zealand moved from 5% to 5.4%, and its estimated monthly branded searches moved from 1.1K to 740.
- Across the 11 months ending August 2026, Ziegler & Brown’s estimated Share of Search among BBQ brands in New Zealand moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 430 to 220.
How did search popularity change for New Zealand BBQ brands in August 2026?
2 changes
In August 2026, Matador gained estimated Share of Search among BBQ brands in New Zealand, from 4.7% to 5.4%.
Estimated monthly branded searches for Ziegler & Brown in New Zealand fell 48.8% over 11 measured months, from 430 to 220 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Matador’s and Ziegler & Brown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Matador
6 branded search terms
- 6 burner bbq matador
- bbq matador 4 burner
- matador bbq
- matador charcoal bbq
- matador grill
- matador radiant kettle charcoal bbq
Ziegler & Brown
7 branded search terms
- ziegler & brown
- ziegler & brown bbq
- ziegler & brown nz
- ziegler and brown
- ziegler brown
- ziegler brown bbq
- ziegler brown grill
Put your own brand in this comparison
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