How popular isMatador in search?
In August 2026, there were an estimated 740 branded searches for Matador in New Zealand which is down 32.7% over the last 11 months. Matador holds 5.4% estimated Share of Search among New Zealand BBQ brands and is ranked 5th of 7 competitors for search popularity.
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Which BBQ brands compete with Matador?
Share of Search by month for Weber, Traeger, Gasmate, Everdure, Matador. The figures are in the table below the chart.
View monthly share of search table
| Month | Weber | Traeger | Gasmate | Everdure | Matador | Ziegler & Brown | Beefeater |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 17.8% | 12.2% | 4.8% | 5% | 1.9% | 0.99% |
| Nov 2025 | 64.8% | 14% | 8.7% | 5% | 4.7% | 1.9% | 0.96% |
| Dec 2025 | 60.9% | 17.4% | 10% | 3.9% | 5.1% | 1.8% | 0.86% |
| Jan 2026 | 57.3% | 16.5% | 13.8% | 5.1% | 4.6% | 1.8% | 0.93% |
| Feb 2026 | 53.9% | 18.7% | 14.5% | 5.6% | 4.4% | 1.7% | 1.1% |
| Mar 2026 | 53.4% | 18.8% | 15.5% | 5.3% | 4.2% | 1.8% | 0.85% |
| Apr 2026 | 49.7% | 23.1% | 16.8% | 4.6% | 3.8% | 1.2% | 0.81% |
| May 2026 | 47.2% | 27% | 11.9% | 6.5% | 4.6% | 1.7% | 1.1% |
| Jun 2026 | 50% | 25.2% | 11.7% | 5.8% | 5.4% | 1% | 1% |
| Jul 2026 | 50.5% | 25.3% | 12.2% | 5.2% | 4.7% | 1.3% | 0.82% |
| Aug 2026 | 53.7% | 22.6% | 10.4% | 5.5% | 5.4% | 1.6% | 0.87% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.7% | 7.4K | +33.7% | +3.1 points | |
| 2, held 2nd | 22.6% | 3.1K | +12.7% | -2.7 points | |
| 3, held 3rd | 10.4% | 1.4K | +7.5% | -1.8 points | |
| 4, held 4th | 5.5% | 750 | +31.6% | +0.2 points | |
| 5, held 5th | 5.4% | 740 | +45.1% | +0.7 points | |
| 6, held 6th | 1.6% | 220 | +57.1% | +0.3 points | |
| 7, held 7th | 0.87% | 120 | +33.3% | 0 points |
1.
Weber53.7%
held 1st · 7.4K estimated branded searches · +33.7% vs prior month · +3.1 points
2.
Traeger22.6%
held 2nd · 3.1K estimated branded searches · +12.7% vs prior month · -2.7 points
3.
Gasmate10.4%
held 3rd · 1.4K estimated branded searches · +7.5% vs prior month · -1.8 points
4.
Everdure5.5%
held 4th · 750 estimated branded searches · +31.6% vs prior month · +0.2 points
5.
Matador
5.4%
held 5th · 740 estimated branded searches · +45.1% vs prior month · +0.7 points
1.6%
held 6th · 220 estimated branded searches · +57.1% vs prior month · +0.3 points
0.87%
held 7th · 120 estimated branded searches · +33.3% vs prior month · 0 points
Compare search popularity between Matador and its closest rivals
How has branded search demand for Matador changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Matador in New Zealand fell from 1.1K to 740.
- Across the 11 months ending August 2026, Matador’s estimated Share of Search among BBQ brands in New Zealand peaked at 5.4% in August 2026 and was lowest at 3.8% in April 2026.
- Across the 11 months ending August 2026, Matador fell from 4th to 5th among BBQ brands in New Zealand.
How did search popularity change for New Zealand BBQ brands in August 2026?
6 changes
In August 2026, Weber gained estimated Share of Search among BBQ brands in New Zealand, from 50.5% to 53.7%.
In August 2026, Matador gained estimated Share of Search among BBQ brands in New Zealand, from 4.7% to 5.4%.
In August 2026, Traeger lost estimated Share of Search among BBQ brands in New Zealand, from 25.3% to 22.6%.
In August 2026, Gasmate lost estimated Share of Search among BBQ brands in New Zealand, from 12.2% to 10.4%.
Estimated monthly branded searches for Ziegler & Brown in New Zealand fell 48.8% over 11 measured months, from 430 to 220 in August 2026.
Estimated monthly branded searches for Beefeater in New Zealand fell 45.5% over 11 measured months, from 220 to 120 in August 2026.
How is Matador measured?
Brandwave collects information about searches that people make online using Matador’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- 6 burner bbq matador
- bbq matador 4 burner
- matador bbq
- matador charcoal bbq
- matador grill
- matador radiant kettle charcoal bbq
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Is Matador your brand?
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