Everdure vs Matador:Which is more popular by branded search in New Zealand?
In August 2026, Everdure and Matador were level on Share of Search among BBQ brands in New Zealand, with an estimated 750 versus 740 branded searches, at 5.5% and 5.4% estimated Share of Search.
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Which is more popular in search, Everdure or Matador?
Compare the barbecue and grill brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Everdure, Matador. The figures are in the table below the chart.
View monthly share of search table
| Month | Weber | Traeger | Gasmate | Everdure | Matador | Ziegler & Brown | Beefeater |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 17.8% | 12.2% | 4.8% | 5% | 1.9% | 0.99% |
| Nov 2025 | 64.8% | 14% | 8.7% | 5% | 4.7% | 1.9% | 0.96% |
| Dec 2025 | 60.9% | 17.4% | 10% | 3.9% | 5.1% | 1.8% | 0.86% |
| Jan 2026 | 57.3% | 16.5% | 13.8% | 5.1% | 4.6% | 1.8% | 0.93% |
| Feb 2026 | 53.9% | 18.7% | 14.5% | 5.6% | 4.4% | 1.7% | 1.1% |
| Mar 2026 | 53.4% | 18.8% | 15.5% | 5.3% | 4.2% | 1.8% | 0.85% |
| Apr 2026 | 49.7% | 23.1% | 16.8% | 4.6% | 3.8% | 1.2% | 0.81% |
| May 2026 | 47.2% | 27% | 11.9% | 6.5% | 4.6% | 1.7% | 1.1% |
| Jun 2026 | 50% | 25.2% | 11.7% | 5.8% | 5.4% | 1% | 1% |
| Jul 2026 | 50.5% | 25.3% | 12.2% | 5.2% | 4.7% | 1.3% | 0.82% |
| Aug 2026 | 53.7% | 22.6% | 10.4% | 5.5% | 5.4% | 1.6% | 0.87% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Everdure and Matador comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Everdure took it in November 2025, Matador took it in December 2025, Everdure took it in January 2026.
- Across the 11 months ending August 2026, Everdure’s estimated Share of Search among BBQ brands in New Zealand moved from 4.8% to 5.5%, and its estimated monthly branded searches moved from 1.1K to 750.
- Across the 11 months ending August 2026, Matador’s estimated Share of Search among BBQ brands in New Zealand moved from 5% to 5.4%, and its estimated monthly branded searches moved from 1.1K to 740.
How did search popularity change for New Zealand BBQ brands in August 2026?
2 changes
In August 2026, Matador gained estimated Share of Search among BBQ brands in New Zealand, from 4.7% to 5.4%.
Estimated monthly branded searches for Everdure in New Zealand fell 29.2% over 11 measured months, from 1.1K to 750 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Everdure’s and Matador’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.