Masport vs Matador:Which is more popular?
In September 2026, Masport had more branded searches than Matador among BBQ brands in New Zealand. Masport had about 1,320 branded searches, while Matador had 970. Masport made up 8.5% of all BBQ brand searches we track, and Matador accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about BBQ brands, Masport appeared in three of the five answers and Matador in one. Masport was mentioned before Matador in three out of four answers.
Who do people search for more?
Masport, about 36% more searches than Matador
Who does AI mention more?
Masport, mentioned in 3 of 5 answers, Matador in 1
Who does AI recommend more?
Masport, named ahead of Matador in 3 of 4 answers
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Top BBQ brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Masport was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Matador was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Masport was listed before Matador in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Masport3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ziegler & Brown3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gasmate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Traeger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Matador1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Everdure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about BBQ brands
5 answers
Asked ChatGPT
“Which BBQ brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best BBQ brands in New Zealand?”
Asked ChatGPT
“What's the best BBQ brand in New Zealand for outdoor cooking?”
Searched Google, AI Overview
“best bbq”
Searched Google, AI Overview
“gas bbq nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Masport or Matador more popular in search?
This chart shows how often people search Google for Masport and Matador by name. Each line represents a brand's share of searches for all eight BBQ brands we track, month by month, from searches in New Zealand.
Share of searches by month for Masport, Matador. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | Traeger | Gasmate | Masport | Matador | Everdure | Beefeater | Ziegler & Brown |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.9% | 9.9% | 10.3% | 8.8% | 5.1% | 5.5% | 1.2% | 1.3% |
| Nov 2025 | 66.8% | 7.3% | 7.2% | 6% | 4.7% | 5.6% | 1.1% | 1.1% |
| Dec 2025 | 64.8% | 10.4% | 8.5% | 3.8% | 5.6% | 4.8% | 1.1% | 0.99% |
| Jan 2026 | 57.8% | 10.2% | 11.5% | 7.3% | 5% | 6% | 1.1% | 1% |
| Feb 2026 | 52.8% | 10.7% | 11.5% | 11.8% | 4.7% | 6.4% | 1.3% | 0.79% |
| Mar 2026 | 48.8% | 10.5% | 11.8% | 17.4% | 4.2% | 5.6% | 0.95% | 0.86% |
| Apr 2026 | 46.2% | 12.4% | 13.1% | 18.3% | 3.8% | 4.9% | 0.92% | 0.46% |
| May 2026 | 43.9% | 14.6% | 9.6% | 18.5% | 4.5% | 6.9% | 1.2% | 0.72% |
| Jun 2026 | 44% | 13.9% | 9.4% | 20.3% | 5.1% | 5.9% | 1.1% | 0.33% |
| Jul 2026 | 47.2% | 14.9% | 9.1% | 17.5% | 4.5% | 5.3% | 0.92% | 0.51% |
| Aug 2026 | 51.7% | 12.8% | 8.6% | 13.9% | 5.5% | 6% | 1% | 0.58% |
| Sep 2026 | 58.5% | 10.4% | 9.4% | 8.5% | 6.3% | 5.1% | 1.4% | 0.45% |
How has the Masport and Matador comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Matador took it in December 2025, Masport took it in January 2026.
- Across the 12 months ending September 2026, Masport’s share of searches among BBQ brands in New Zealand moved from 8.8% to 8.5%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 12 months ending September 2026, Matador’s share of searches among BBQ brands in New Zealand moved from 5.1% to 6.3%, and its estimated monthly branded searches moved from 950 to 970.
How did search popularity change for New Zealand BBQ brands in September 2026?
3 changes
In September 2026, Matador overtook Everdure to rank 5th among BBQ brands in New Zealand, with 6.3% of the searches.
In September 2026, Gasmate overtook Masport to rank 3rd among BBQ brands in New Zealand, with 9.4% of the searches.
In September 2026, Masport lost share of searches among BBQ brands in New Zealand, from 13.9% to 8.5%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Masport’s and Matador’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among BBQ brands
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