Matador vs Weber:Which is more popular?
In September 2026, Weber had more branded searches than Matador among BBQ brands in New Zealand. Weber had about 9,030 branded searches, while Matador had 970. Weber made up 58.5% of all BBQ brand searches we track, and Matador accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about BBQ brands, Weber appeared in four of the five answers and Matador in one. Weber was mentioned before Matador in every answer.
Who do people search for more?
Weber, about 9 searches for every 1 for Matador
Who does AI mention more?
Weber, mentioned in 4 of 5 answers, Matador in 1
Who does AI recommend more?
Weber, named ahead of Matador in every answer
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Top BBQ brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Weber was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Matador was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Weber was listed before Matador in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Masport3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ziegler & Brown3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gasmate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Traeger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Matador1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Everdure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about BBQ brands
5 answers
Asked ChatGPT
“Which BBQ brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best BBQ brands in New Zealand?”
Asked ChatGPT
“What's the best BBQ brand in New Zealand for outdoor cooking?”
Searched Google, AI Overview
“best bbq”
Searched Google, AI Overview
“gas bbq nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Matador or Weber more popular in search?
This chart shows how often people search Google for Matador and Weber by name. Each line represents a brand's share of searches for all eight BBQ brands we track, month by month, from searches in New Zealand.
Share of searches by month for Weber, Matador. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | Traeger | Gasmate | Masport | Matador | Everdure | Beefeater | Ziegler & Brown |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.9% | 9.9% | 10.3% | 8.8% | 5.1% | 5.5% | 1.2% | 1.3% |
| Nov 2025 | 66.8% | 7.3% | 7.2% | 6% | 4.7% | 5.6% | 1.1% | 1.1% |
| Dec 2025 | 64.8% | 10.4% | 8.5% | 3.8% | 5.6% | 4.8% | 1.1% | 0.99% |
| Jan 2026 | 57.8% | 10.2% | 11.5% | 7.3% | 5% | 6% | 1.1% | 1% |
| Feb 2026 | 52.8% | 10.7% | 11.5% | 11.8% | 4.7% | 6.4% | 1.3% | 0.79% |
| Mar 2026 | 48.8% | 10.5% | 11.8% | 17.4% | 4.2% | 5.6% | 0.95% | 0.86% |
| Apr 2026 | 46.2% | 12.4% | 13.1% | 18.3% | 3.8% | 4.9% | 0.92% | 0.46% |
| May 2026 | 43.9% | 14.6% | 9.6% | 18.5% | 4.5% | 6.9% | 1.2% | 0.72% |
| Jun 2026 | 44% | 13.9% | 9.4% | 20.3% | 5.1% | 5.9% | 1.1% | 0.33% |
| Jul 2026 | 47.2% | 14.9% | 9.1% | 17.5% | 4.5% | 5.3% | 0.92% | 0.51% |
| Aug 2026 | 51.7% | 12.8% | 8.6% | 13.9% | 5.5% | 6% | 1% | 0.58% |
| Sep 2026 | 58.5% | 10.4% | 9.4% | 8.5% | 6.3% | 5.1% | 1.4% | 0.45% |
How has the Matador and Weber comparison changed over the last 12 months?
3 findings
- Weber was ahead of Matador in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Matador’s share of searches among BBQ brands in New Zealand moved from 5.1% to 6.3%, and its estimated monthly branded searches moved from 950 to 970.
- Across the 12 months ending September 2026, Weber’s share of searches among BBQ brands in New Zealand moved from 57.9% to 58.5%, and its estimated monthly branded searches moved from 10.7K to 9K.
How did search popularity change for New Zealand BBQ brands in September 2026?
2 changes
In September 2026, Matador overtook Everdure to rank 5th among BBQ brands in New Zealand, with 6.3% of the searches.
In September 2026, Weber gained share of searches among BBQ brands in New Zealand, from 51.7% to 58.5%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Matador’s and Weber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among BBQ brands
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