Brandwave

Traeger vs Weber:Which is more popular?

In September 2026, Weber had more branded searches than Traeger among BBQ brands in New Zealand. Weber had about 9,030 branded searches, while Traeger had 1,600. Weber made up 58.5% of all BBQ brand searches we track, and Traeger accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about BBQ brands, Weber appeared in four of the five answers and Traeger in one. Weber was mentioned before Traeger in every answer.

Among BBQ brands in New Zealand in September 2026

Who do people search for more?

Weber, about 6 searches for every 1 for Traeger

Weber 9K searchesTraeger 1.6K searches

Who does AI mention more?

Weber, mentioned in 4 of 5 answers, Traeger in 1

Weber in 4 of 5Traeger in 1 of 5

Who does AI recommend more?

Weber, named ahead of Traeger in every answer

Weber first in 4Traeger never first

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Top BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Weber was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Traeger was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Weber was listed before Traeger in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Ziegler & Brown2nd
  3. Masport3rd
  4. Gasmate4th
  5. Traeger5th
  6. Everdure6th
  7. Matador7th
  8. Beefeater–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Masport3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ziegler & Brown3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gasmate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Traeger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Matador1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Everdure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about BBQ brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Traeger or Weber more popular in search?

This chart shows how often people search Google for Traeger and Weber by name. Each line represents a brand's share of searches for all eight BBQ brands we track, month by month, from searches in New Zealand.

Traeger and Weber among BBQ brands in New Zealand, by month

Share of searches by month for Weber, Traeger. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberTraegerGasmateMasportMatadorEverdureBeefeaterZiegler & Brown
Oct 202557.9%9.9%10.3%8.8%5.1%5.5%1.2%1.3%
Nov 202566.8%7.3%7.2%6%4.7%5.6%1.1%1.1%
Dec 202564.8%10.4%8.5%3.8%5.6%4.8%1.1%0.99%
Jan 202657.8%10.2%11.5%7.3%5%6%1.1%1%
Feb 202652.8%10.7%11.5%11.8%4.7%6.4%1.3%0.79%
Mar 202648.8%10.5%11.8%17.4%4.2%5.6%0.95%0.86%
Apr 202646.2%12.4%13.1%18.3%3.8%4.9%0.92%0.46%
May 202643.9%14.6%9.6%18.5%4.5%6.9%1.2%0.72%
Jun 202644%13.9%9.4%20.3%5.1%5.9%1.1%0.33%
Jul 202647.2%14.9%9.1%17.5%4.5%5.3%0.92%0.51%
Aug 202651.7%12.8%8.6%13.9%5.5%6%1%0.58%
Sep 202658.5%10.4%9.4%8.5%6.3%5.1%1.4%0.45%

How has the Traeger and Weber comparison changed over the last 12 months?

3 findings
  • Weber was ahead of Traeger in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Traeger’s share of searches among BBQ brands in New Zealand moved from 9.9% to 10.4%, and its estimated monthly branded searches moved from 1.8K to 1.6K.
  • Across the 12 months ending September 2026, Weber’s share of searches among BBQ brands in New Zealand moved from 57.9% to 58.5%, and its estimated monthly branded searches moved from 10.7K to 9K.

How did search popularity change for New Zealand BBQ brands in September 2026?

2 changes

  1. In September 2026, Weber gained share of searches among BBQ brands in New Zealand, from 51.7% to 58.5%.

  2. In September 2026, Traeger lost share of searches among BBQ brands in New Zealand, from 12.8% to 10.4%.

How are branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Traeger’s and Weber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Traeger

13 branded search terms

  • grill traeger
  • ironwood traeger
  • traeger
  • traeger 575
  • traeger barbecue
  • traeger bbq
  • traeger ironwood 650
  • traeger ironwood 885
  • traeger pellet grill
  • traeger pellets
  • traeger ranger
  • traeger timberline
  • traeger wood pellets

Weber

8 branded search terms

  • bbq kettle weber
  • traveller weber bbq
  • weber barbecue
  • weber bbq
  • weber bbq coal
  • weber bbq sale
  • weber grill
  • weber q bbq

How the Brand Demand Index is measured

Other head-to-heads among BBQ brands

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