Brandwave

How popular isMasport in search?

In August 2026, there were an estimated 5.2K branded searches for Masport in New Zealand which is down 17.4% over the last 11 months. Masport holds 45.3% estimated Share of Search among New Zealand fireplace and wood burner brands and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. Masport45.3%
  2. Escea29%
  3. Metrofires14.6%
  4. Kent5.3%
  5. Jetmaster3.5%
  6. Woodsman2.4%
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Which fireplace and wood burner brands compete with Masport?

Masport against fireplace and wood burner brands in New Zealand, by month

Share of Search by month for Masport, Escea, Metrofires, Kent, Jetmaster, Woodsman. The figures are in the table below the chart.

View monthly share of search table
MonthMasportEsceaMetrofiresKentJetmasterWoodsman
Oct 202561.1%24%8.8%2.1%2.5%1.5%
Nov 202566.2%21.3%7.5%1.6%2.1%1.2%
Dec 202567.1%20.4%6.9%1.8%2.2%1.5%
Jan 202661.3%23.1%8.4%3%2.2%1.8%
Feb 202659.7%22.9%10.1%3.3%2.1%2%
Mar 202650.9%26.7%12.8%4.7%2.2%2.8%
Apr 202649.6%24.5%14%6.2%2.4%3.2%
May 202643.8%28.8%14.2%6.2%3.3%3.7%
Jun 202643.2%28.6%14.1%7.5%3.4%3.3%
Jul 202641%28.3%16.9%6.9%3.5%3.6%
Aug 202645.3%29%14.6%5.3%3.5%2.4%
Sep 2026——————

  1. 1.Masport

    45.3%

    held 1st · 5.2K estimated branded searches · +7.2% vs prior month · +4.3 points

  2. 2.Escea

    29%

    held 2nd · 3.3K estimated branded searches · -0.6% vs prior month · +0.7 points

  3. 3.Metrofires

    14.6%

    held 3rd · 1.7K estimated branded searches · -16.1% vs prior month · -2.3 points

  4. 4.Kent

    5.3%

    held 4th · 610 estimated branded searches · -24.7% vs prior month · -1.5 points

  5. 5.Jetmaster

    3.5%

    moved from 6th to 5th · 400 estimated branded searches · -2.4% vs prior month · 0 points

  6. 6.Woodsman

    2.4%

    moved from 5th to 6th · 270 estimated branded searches · -35.7% vs prior month · -1.2 points

Compare search popularity between Masport and its closest rivals

How has branded search demand for Masport changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Masport in New Zealand fell from 6.3K to 5.2K.
  • Across the 11 months ending August 2026, Masport’s estimated Share of Search among fireplace and wood burner brands in New Zealand decreased from 61.1% to 45.3%.
  • Across the 11 months ending August 2026, Masport’s estimated Share of Search among fireplace and wood burner brands in New Zealand peaked at 67.1% in December 2025 and was lowest at 41% in July 2026.

How did search popularity change for New Zealand fireplace and wood burner brands in August 2026?

  1. In August 2026, Masport gained estimated Share of Search among fireplace and wood burner brands in New Zealand, from 41% to 45.3%.

  2. In August 2026, Escea gained estimated Share of Search among fireplace and wood burner brands in New Zealand, from 28.3% to 29%.

  3. In August 2026, Metrofires lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 16.9% to 14.6%.

  4. In August 2026, Kent lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 6.9% to 5.3%.

  5. In August 2026, Woodsman lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 3.6% to 2.4%.

  6. In August 2026, Jetmaster rose from 6th to 5th among fireplace and wood burner brands in New Zealand.

Which lawn mower brands compete with Masport?

Masport against lawn mower brands in New Zealand, by month

Share of Search by month for STIHL, Husqvarna, Masport, Cub Cadet, Victa. The figures are in the table below the chart.

View monthly share of search table
MonthSTIHLHusqvarnaMasportCub CadetVictaRover
Oct 202541.7%37%12.7%5.4%2.6%0.61%
Nov 202545.2%33.8%12.2%5.3%2.8%0.58%
Dec 202547.6%33.4%10.6%5%2.6%0.68%
Jan 202645.8%33.6%11.9%5.2%2.9%0.65%
Feb 202644.9%34.1%12%5.8%2.6%0.66%
Mar 202644.2%35.5%12.7%4.7%2.3%0.54%
Apr 202644.3%34.2%14.4%4.2%2.3%0.6%
May 202647.6%33.5%12.6%3.8%2%0.48%
Jun 202646.1%32.9%14.6%4.3%1.7%0.39%
Jul 202646.8%33.5%14.2%3.5%1.7%0.35%
Aug 202646.5%31.9%14.4%4.1%2.6%0.44%
Sep 2026——————

  1. 1.STIHL

    46.5%

    held 1st · 16.8K estimated branded searches · +4.9% vs prior month · -0.3 points

  2. 2.Husqvarna

    31.9%

    held 2nd · 11.5K estimated branded searches · +0.7% vs prior month · -1.6 points

  3. 3.Masport

    14.4%

    held 3rd · 5.2K estimated branded searches · +7.2% vs prior month · +0.2 points

  4. 4.Cub Cadet

    4.1%

    held 4th · 1.5K estimated branded searches · +26.3% vs prior month · +0.7 points

  5. 5.Victa

    2.6%

    held 5th · 920 estimated branded searches · +61.4% vs prior month · +0.9 points

  6. 6.Rover

    0.44%

    held 6th · 160 estimated branded searches · +33.3% vs prior month · +0.1 points

Compare search popularity between Masport and its closest rivals

How has branded search demand for Masport changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Masport’s estimated Share of Search among lawn mower brands in New Zealand increased from 12.7% to 14.4%.
  • Across the 11 months ending August 2026, Masport’s estimated Share of Search among lawn mower brands in New Zealand peaked at 14.6% in June 2026 and was lowest at 10.6% in December 2025.

How did search popularity change for New Zealand lawn mower brands in August 2026?

  1. In August 2026, Victa gained estimated Share of Search among lawn mower brands in New Zealand, from 1.7% to 2.6%.

  2. In August 2026, Cub Cadet gained estimated Share of Search among lawn mower brands in New Zealand, from 3.5% to 4.1%.

  3. In August 2026, Husqvarna lost estimated Share of Search among lawn mower brands in New Zealand, from 33.5% to 31.9%.

  4. Estimated monthly branded searches for Rover in New Zealand fell 46.7% over 11 measured months, from 300 to 160 in August 2026.

  5. Estimated monthly branded searches for STIHL in New Zealand fell 18.4% over 11 measured months, from 20.5K to 16.8K in August 2026.

  6. Estimated monthly branded searches for Masport in New Zealand fell 17.4% over 11 measured months, from 6.3K to 5.2K in August 2026.

How is Masport measured?

Brandwave collects information about searches that people make online using Masport’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • masport
  • masport co nz
  • masport fireplace
  • masport fires
  • masport gas fire
  • masport heating
  • masport mower
  • masport mower blades
  • masport nz
  • masport online
  • masport osburn 1600
  • masport petrol mower
  • masport r1200
  • masport r3000
  • masport r5000
  • masport ride on mower
  • masport self propelled mower
  • masport wood burner
  • masport wood fires

Do you work for Masport? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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