Masport vs Woodsman:Which is more popular by branded search in New Zealand?
In August 2026, Masport had more branded searches than Woodsman among fireplace and wood burner brands in New Zealand. Masport was estimated to have 5.2K branded searches compared to Woodsman’s 270, and held a 45.3% Share of Search versus Woodsman’s 2.4%.
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Which is more popular in search, Masport or Woodsman?
Compare the wood burner and gas fire brands New Zealanders heat their homes with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Masport, Woodsman. The figures are in the table below the chart.
View monthly share of search table
| Month | Masport | Escea | Metrofires | Kent | Jetmaster | Woodsman |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.1% | 24% | 8.8% | 2.1% | 2.5% | 1.5% |
| Nov 2025 | 66.2% | 21.3% | 7.5% | 1.6% | 2.1% | 1.2% |
| Dec 2025 | 67.1% | 20.4% | 6.9% | 1.8% | 2.2% | 1.5% |
| Jan 2026 | 61.3% | 23.1% | 8.4% | 3% | 2.2% | 1.8% |
| Feb 2026 | 59.7% | 22.9% | 10.1% | 3.3% | 2.1% | 2% |
| Mar 2026 | 50.9% | 26.7% | 12.8% | 4.7% | 2.2% | 2.8% |
| Apr 2026 | 49.6% | 24.5% | 14% | 6.2% | 2.4% | 3.2% |
| May 2026 | 43.8% | 28.8% | 14.2% | 6.2% | 3.3% | 3.7% |
| Jun 2026 | 43.2% | 28.6% | 14.1% | 7.5% | 3.4% | 3.3% |
| Jul 2026 | 41% | 28.3% | 16.9% | 6.9% | 3.5% | 3.6% |
| Aug 2026 | 45.3% | 29% | 14.6% | 5.3% | 3.5% | 2.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Masport and Woodsman comparison changed over the last 12 months?
3 findings
- Masport was ahead of Woodsman in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Masport’s estimated Share of Search among fireplace and wood burner brands in New Zealand moved from 61.1% to 45.3%, and its estimated monthly branded searches moved from 6.3K to 5.2K.
- Across the 11 months ending August 2026, Woodsman’s estimated Share of Search among fireplace and wood burner brands in New Zealand moved from 1.5% to 2.4%, and its estimated monthly branded searches moved from 150 to 270.
How did search popularity change for New Zealand fireplace and wood burner brands in August 2026?
2 changes
In August 2026, Masport gained estimated Share of Search among fireplace and wood burner brands in New Zealand, from 41% to 45.3%.
In August 2026, Woodsman lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 3.6% to 2.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Masport’s and Woodsman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Masport
19 branded search terms
- masport
- masport co nz
- masport fireplace
- masport fires
- masport gas fire
- masport heating
- masport mower
- masport mower blades
- masport nz
- masport online
- masport osburn 1600
- masport petrol mower
- masport r1200
- masport r3000
- masport r5000
- masport ride on mower
- masport self propelled mower
- masport wood burner
- masport wood fires
Woodsman
4 branded search terms
- woodsman fire
- woodsman fire bricks
- woodsman fireplace
- woodsman wood burner
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