Brandwave

How popular isMasport?

In September 2026, people searched for Masport by name about 5,250 times in New Zealand, a 15% decrease from the previous year. These searches made up 26.8% of all New Zealand fireplace and wood burner brand searches, placing Masport second out of seven brands. When we asked both ChatGPT and Google AI Overviews about fireplace and wood burner brands, Masport appeared in four of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Masport is the second most searched of 7 competitors and the third most recommended in AI answers.

  1. EsceaShare of searches 33.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. MasportShare of searches 26.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. MetrofiresShare of searches 26.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. KentShare of searches 4.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. YuncaShare of searches 3.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top fireplace and wood burner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Masport was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Masport is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metrofires1st
  2. Woodsman2nd
  3. Masport3rd
  4. Kent4th
  5. Yunca5th
  6. Escea6th
  7. Jetmaster7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Woodsman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Masport4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metrofires4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kent3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Escea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yunca2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jetmaster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about fireplace and wood burner brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which fireplace and wood burner brands compete with Masport?

Masport against fireplace and wood burner brands in New Zealand, by month

Share of searches by month for Escea, Masport, Metrofires, Kent, Yunca, Jetmaster, Woodsman. The figures are in the table below the chart.

View monthly share of searches table
MonthEsceaMasportMetrofiresKentYuncaJetmasterWoodsman
Oct 202528.5%30.5%27.5%3.4%4.1%3.6%2.3%
Nov 202528.2%34.9%25.7%2.9%3%3.2%2.1%
Dec 202528.7%34%24.2%3.3%3.5%3.5%2.8%
Jan 202629%31.9%25.5%4.8%3%3%2.8%
Feb 202627.5%28.8%29.8%5.1%2.9%2.9%3.1%
Mar 202625.4%28.9%30.4%5.8%3.7%2.3%3.5%
Apr 202623%28.2%31.7%7.4%3.2%2.6%3.9%
May 202625.6%25.9%30.3%7%3.7%3.3%4.2%
Jun 202625.6%26%29.5%8.3%3.6%3.3%3.7%
Jul 202623.7%25.3%33.6%7.2%3.4%3.2%3.7%
Aug 202626.1%26.2%32.3%6.2%3.2%3.3%2.7%
Sep 202633.2%26.8%26.2%4.8%3.9%2.8%2.4%

  1. 1.Escea

    33.2%

    Moved from 3rd to 1st. 2.2K estimated branded searches, -13.6% vs prior month. Share +7.1 points.

  2. 2.Masport

    26.8%

    Held 2nd. 1.8K estimated branded searches, -30.5% vs prior month. Share +0.6 points.

  3. 3.Metrofires

    26.2%

    Moved from 1st to 3rd. 1.8K estimated branded searches, -45% vs prior month. Share -6.1 points.

  4. 4.Kent

    4.8%

    Held 4th. 320 estimated branded searches, -47.5% vs prior month. Share -1.4 points.

  5. 5.Yunca

    3.9%

    Moved from 6th to 5th. 260 estimated branded searches, -18.8% vs prior month. Share +0.6 points.

  6. 6.Jetmaster

    2.8%

    Moved from 5th to 6th. 190 estimated branded searches, -42.4% vs prior month. Share -0.5 points.

  7. 7.Woodsman

    2.4%

    Held 7th. 160 estimated branded searches, -40.7% vs prior month. Share -0.3 points.

Compare popularity between Masport and its closest rivals

Every comparison with Masport

26 comparisons

How has branded search demand for Masport changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Masport in New Zealand fell from 6.2K to 5.3K.
  • Across the 12 months ending September 2026, Masport’s share of searches among fireplace and wood burner brands in New Zealand decreased from 30.5% to 26.8%.
  • Across the 12 months ending September 2026, Masport’s share of searches among fireplace and wood burner brands in New Zealand peaked at 34.9% in November 2025 and was lowest at 25.3% in July 2026.
  • Across the 12 months ending September 2026, Masport fell from 1st to 2nd among fireplace and wood burner brands in New Zealand.

How did search popularity change for New Zealand fireplace and wood burner brands in September 2026?

6 changes

  1. In September 2026, Escea overtook Metrofires and Masport to become the leader among fireplace and wood burner brands in New Zealand, with 33.2% of the searches.

  2. In September 2026, Yunca overtook Jetmaster to rank 5th among fireplace and wood burner brands in New Zealand, with 3.9% of the searches.

  3. In September 2026, Masport gained share of searches among fireplace and wood burner brands in New Zealand, from 26.2% to 26.8%.

  4. In September 2026, Metrofires lost share of searches among fireplace and wood burner brands in New Zealand, from 32.3% to 26.2%.

  5. In September 2026, Kent lost share of searches among fireplace and wood burner brands in New Zealand, from 6.2% to 4.8%.

  6. In September 2026, Jetmaster lost share of searches among fireplace and wood burner brands in New Zealand, from 3.3% to 2.8%.

How are Masport’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Masport’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • masport
  • masport bbq
  • masport fireplace
  • masport fires
  • masport gas fire
  • masport heating
  • masport mower
  • masport mower blades
  • masport petrol mower
  • masport wood burner
  • masport wood fires

Do you work for Masport? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Masport compete?

Masport is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Lawn mower brands4th of 109.2%Show ranking
Push mower brands4th of 84.2%Show ranking
Walk behind mower brands4th of 54.3%Show ranking
Reel mower brands5th of 64.9%Show ranking
BBQ brands4th of 88.5%Show ranking
Gas grill brands3rd of 77.3%Show ranking
Fireplace and wood burner brands2nd of 726.8%Shown above
Creator with pink hair and a pink jacket

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