Cub Cadet vs Masport:Which is more popular by branded search in New Zealand?
In August 2026, Masport had more branded searches than Cub Cadet among lawn mower brands in New Zealand. Masport was estimated to have 5.2K branded searches compared to Cub Cadet’s 1.5K, and held a 14.4% Share of Search versus Cub Cadet’s 4.1%.
Follow Cub Cadet vs Masport and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Cub Cadet or Masport?
Compare the lawn mower and outdoor power equipment brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Masport, Cub Cadet. The figures are in the table below the chart.
View monthly share of search table
| Month | STIHL | Husqvarna | Masport | Cub Cadet | Victa | Rover |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 37% | 12.7% | 5.4% | 2.6% | 0.61% |
| Nov 2025 | 45.2% | 33.8% | 12.2% | 5.3% | 2.8% | 0.58% |
| Dec 2025 | 47.6% | 33.4% | 10.6% | 5% | 2.6% | 0.68% |
| Jan 2026 | 45.8% | 33.6% | 11.9% | 5.2% | 2.9% | 0.65% |
| Feb 2026 | 44.9% | 34.1% | 12% | 5.8% | 2.6% | 0.66% |
| Mar 2026 | 44.2% | 35.5% | 12.7% | 4.7% | 2.3% | 0.54% |
| Apr 2026 | 44.3% | 34.2% | 14.4% | 4.2% | 2.3% | 0.6% |
| May 2026 | 47.6% | 33.5% | 12.6% | 3.8% | 2% | 0.48% |
| Jun 2026 | 46.1% | 32.9% | 14.6% | 4.3% | 1.7% | 0.39% |
| Jul 2026 | 46.8% | 33.5% | 14.2% | 3.5% | 1.7% | 0.35% |
| Aug 2026 | 46.5% | 31.9% | 14.4% | 4.1% | 2.6% | 0.44% |
| Sep 2026 | — | — | — | — | — | — |
How has the Cub Cadet and Masport comparison changed over the last 12 months?
3 findings
- Masport was ahead of Cub Cadet in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cub Cadet’s estimated Share of Search among lawn mower brands in New Zealand moved from 5.4% to 4.1%, and its estimated monthly branded searches moved from 2.6K to 1.5K.
- Across the 11 months ending August 2026, Masport’s estimated Share of Search among lawn mower brands in New Zealand moved from 12.7% to 14.4%, and its estimated monthly branded searches moved from 6.3K to 5.2K.
How did search popularity change for New Zealand lawn mower brands in August 2026?
2 changes
In August 2026, Cub Cadet gained estimated Share of Search among lawn mower brands in New Zealand, from 3.5% to 4.1%.
Estimated monthly branded searches for Masport in New Zealand fell 17.4% over 11 measured months, from 6.3K to 5.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cub Cadet’s and Masport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cub Cadet
21 branded search terms
- cub cadet
- cub cadet 0 turn
- cub cadet chainsaw
- cub cadet lawn mower
- cub cadet lt42
- cub cadet ltx 1042
- cub cadet lx42
- cub cadet mower
- cub cadet near me
- cub cadet nz
- cub cadet o turn mowers
- cub cadet online
- cub cadet ride on mower
- cub cadet xt1
- cub cadet xt2
- cubcadet
- cubcadet chainsaw
- cubcadet lawn mower
- cubcadet mower
- cubcadet nz
- cubcadet ride on mower
Masport
19 branded search terms
- masport
- masport co nz
- masport fireplace
- masport fires
- masport gas fire
- masport heating
- masport mower
- masport mower blades
- masport nz
- masport online
- masport osburn 1600
- masport petrol mower
- masport r1200
- masport r3000
- masport r5000
- masport ride on mower
- masport self propelled mower
- masport wood burner
- masport wood fires
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.