Brandwave

How popular isToro?

In October 2026, people searched for Toro by name about 1,190 times in New Zealand, an 11.9% decrease from the previous year. These searches made up 1.5% of all New Zealand lawn mower brand searches, placing Toro tenth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about lawn mower brands, Toro did not appear in any of the answers.

Search and AI answers in October 2026

Toro is the tenth most searched of 12 competitors and not named in the AI answers we collected.

  1. RyobiShare of searches 36%Mentioned in 1 of 5 AI answersPlace in AI recommendations 10th
  2. MasportShare of searches 26.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. LawnmasterShare of searches 6.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. VictaShare of searches 6.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. ToroShare of searches 1.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+7 more

Toro website (opens in a new tab)

Follow Toro and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Toro did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda Power Equipment1st
  2. Stihl2nd
  3. Masport3rd
  4. Victa4th
  5. Makita5th
  6. Greenworks6th
  7. Lawnmaster7th
  8. +2 more
  9. Ryobi10th
  10. Cub Cadet11th
  11. Toro–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Masport3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Victa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honda Power Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lawnmaster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Greenworks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Toro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about lawn mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Toro compared with other New Zealand lawn mower brands?

Toro against lawn mower brands in New Zealand, by month

Share of searches by month for Ryobi, Masport, Lawnmaster, Victa, Stihl, Husqvarna, Greenworks, Honda Power Equipment, Makita, Toro. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiMasportLawnmasterVictaStihlHusqvarnaGreenworksHonda Power EquipmentMakitaToroCub CadetRover
Nov 202528.4%25.6%7.1%6.3%9%6.5%3.8%6.1%2.3%2.5%1.5%1%
Dec 202529.5%22.4%8.2%6.7%8.7%6.9%3.8%6.1%2.4%2.6%1.5%1.3%
Jan 202629.6%22.5%8.3%8.3%8.7%6.5%3.3%5%2%3%1.5%1.4%
Feb 202626.1%23.6%8.6%7.1%7.2%6.8%4.5%8.4%2.1%2.7%1.8%1.2%
Mar 202624.9%22.4%8.5%5.7%9.4%10.5%4.1%6.2%2%3.1%1.6%1.6%
Apr 202627.2%24.5%7.6%6.2%8.4%7.2%4.5%5.5%2.2%3.6%1.4%1.7%
May 202627.1%20.2%7.5%7.5%10.1%7.2%4%6.7%2.2%4%1.9%1.6%
Jun 202629.9%22.3%6.7%6.7%8.6%6.9%3.8%6%2.4%3.4%2.1%1.2%
Jul 202627%24.3%9%7.3%8.1%6.9%3.6%6.2%1.7%3%1.7%1.3%
Aug 202627.7%25%7.5%7.5%8.3%6.3%5%5.2%2.2%3.3%1.1%1.1%
Sep 202630.3%22.6%8.3%8.3%8.8%5.7%3.9%5%2%2.6%1.5%1%
Oct 202636%26.5%6.4%6.4%6.2%4.5%4.2%3.9%2.4%1.5%1.3%0.74%

  1. 1.Ryobi

    36%

    Held 1st. 7.3K estimated branded searches, +127.3% vs prior month. Share +5.6 points.

  2. 2.Masport

    26.5%

    Held 2nd. 5.4K estimated branded searches, +125% vs prior month. Share +3.9 points.

  3. 3.Lawnmaster

    6.4%

    Moved from 4th to 3rd. 1.3K estimated branded searches, +47.7% vs prior month. Share -1.9 points.

  4. 4.Victa

    6.4%

    Moved from 5th to 4th. 1.3K estimated branded searches, +47.7% vs prior month. Share -1.9 points.

  5. 5.Stihl

    6.2%

    Moved from 3rd to 5th. 1.3K estimated branded searches, +35.5% vs prior month. Share -2.6 points.

  6. 6.Husqvarna

    4.5%

    Held 6th. 910 estimated branded searches, +51.7% vs prior month. Share -1.2 points.

  7. 7.Greenworks

    4.2%

    Moved from 8th to 7th. 860 estimated branded searches, +109.8% vs prior month. Share +0.4 points.

  8. 8.Honda Power Equipment

    3.9%

    Moved from 7th to 8th. 800 estimated branded searches, +50.9% vs prior month. Share -1.1 points.

  9. 9.Makita

    2.4%

    Moved from 10th to 9th. 480 estimated branded searches, +128.6% vs prior month. Share +0.4 points.

  10. 10.Toro

    1.5%

    Moved from 9th to 10th. 310 estimated branded searches, +10.7% vs prior month. Share -1.1 points.

  11. 11.Cub Cadet

    1.3%

    Held 11th. 260 estimated branded searches, +62.5% vs prior month. Share -0.2 points.

  12. 12.Rover

    0.74%

    Held 12th. 150 estimated branded searches, +36.4% vs prior month. Share -0.3 points.

Toro, Ryobi and 8 other brands sell other things too, so only their searches that name this product count here, like “toro mower”.

Compare popularity between Toro and its closest rivals

Every comparison with Toro

11 comparisons

How has branded search demand for Toro changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Toro in New Zealand fell from 1.4K to 1.2K.
  • Across the 12 months ending October 2026, Toro’s share of searches among lawn mower brands in New Zealand decreased from 2.5% to 1.5%.
  • Across the 12 months ending October 2026, Toro’s share of searches among lawn mower brands in New Zealand peaked at 4% in May 2026 and was lowest at 1.5% in October 2026.
  • Across the 12 months ending October 2026, Toro fell from 9th to 10th among lawn mower brands in New Zealand.

How did search popularity change for New Zealand lawn mower brands in October 2026?

6 changes

  1. In October 2026, Ryobi gained share of searches among lawn mower brands in New Zealand, from 30.3% to 36%.

  2. In October 2026, Masport gained share of searches among lawn mower brands in New Zealand, from 22.6% to 26.5%.

  3. In October 2026, Stihl lost share of searches among lawn mower brands in New Zealand, from 8.8% to 6.2%.

  4. In October 2026, Lawnmaster lost share of searches among lawn mower brands in New Zealand, from 8.3% to 6.4%.

  5. In October 2026, Victa lost share of searches among lawn mower brands in New Zealand, from 8.3% to 6.4%.

  6. In October 2026, Husqvarna lost share of searches among lawn mower brands in New Zealand, from 5.7% to 4.5%.

How are Toro’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Toro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • toro
  • toro lawn mower
  • toro mower

Do you work for Toro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Toro your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free