Brandwave

Cub Cadet vs Toro:Which is more popular in New Zealand?

In October 2026, Toro had more branded searches than Cub Cadet among lawn mower brands in New Zealand. Toro had about 310 branded searches, while Cub Cadet had 260. Toro made up 1.5% of all lawn mower brand searches we track, and Cub Cadet accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about lawn mower brands, Cub Cadet appeared in one of the five answers and Toro in none.

Among lawn mower brands in New Zealand in October 2026

Who do people search for more?

Toro, about 19% more searches than Cub Cadet

Toro 310 searchesCub Cadet 260 searches

Who does AI mention more?

Cub Cadet, mentioned in 1 of 5 answers, Toro in 0

Cub Cadet in 1 of 5Toro in 0 of 5

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Top lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cub Cadet was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Toro did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda Power Equipment1st
  2. Stihl2nd
  3. Masport3rd
  4. Victa4th
  5. Makita5th
  6. Greenworks6th
  7. Lawnmaster7th
  8. Rover8th
  9. +2 more
  10. Cub Cadet11th
  11. Toro–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Masport3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Victa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honda Power Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lawnmaster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Greenworks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Toro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about lawn mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cub Cadet or Toro more popular in search?

This chart shows how often people search Google for Cub Cadet and Toro by name. Each line represents a brand's share of searches for all 12 lawn mower brands we track, month by month, from searches in New Zealand.

Cub Cadet and Toro among lawn mower brands in New Zealand, by month

Share of searches by month for Toro, Cub Cadet. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiMasportLawnmasterVictaStihlHusqvarnaGreenworksHonda Power EquipmentMakitaToroCub CadetRover
Nov 202528.4%25.6%7.1%6.3%9%6.5%3.8%6.1%2.3%2.5%1.5%1%
Dec 202529.5%22.4%8.2%6.7%8.7%6.9%3.8%6.1%2.4%2.6%1.5%1.3%
Jan 202629.6%22.5%8.3%8.3%8.7%6.5%3.3%5%2%3%1.5%1.4%
Feb 202626.1%23.6%8.6%7.1%7.2%6.8%4.5%8.4%2.1%2.7%1.8%1.2%
Mar 202624.9%22.4%8.5%5.7%9.4%10.5%4.1%6.2%2%3.1%1.6%1.6%
Apr 202627.2%24.5%7.6%6.2%8.4%7.2%4.5%5.5%2.2%3.6%1.4%1.7%
May 202627.1%20.2%7.5%7.5%10.1%7.2%4%6.7%2.2%4%1.9%1.6%
Jun 202629.9%22.3%6.7%6.7%8.6%6.9%3.8%6%2.4%3.4%2.1%1.2%
Jul 202627%24.3%9%7.3%8.1%6.9%3.6%6.2%1.7%3%1.7%1.3%
Aug 202627.7%25%7.5%7.5%8.3%6.3%5%5.2%2.2%3.3%1.1%1.1%
Sep 202630.3%22.6%8.3%8.3%8.8%5.7%3.9%5%2%2.6%1.5%1%
Oct 202636%26.5%6.4%6.4%6.2%4.5%4.2%3.9%2.4%1.5%1.3%0.74%

Toro and Cub Cadet sell other things too, so only their searches that name this product count here, like “toro mower”.

How has branded search for Cub Cadet and Toro changed in New Zealand over the last 12 months?

3 findings
  • Toro was ahead of Cub Cadet in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Cub Cadet’s share of searches among lawn mower brands in New Zealand moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 210 to 260.
  • Across the 12 months ending October 2026, Toro’s share of searches among lawn mower brands in New Zealand moved from 2.5% to 1.5%, and its estimated monthly branded searches moved from 350 to 310.

How did search popularity change for New Zealand lawn mower brands in October 2026?

2 changes
  1. In October 2026, Toro lost share of searches among lawn mower brands in New Zealand, from 2.6% to 1.5%.

  2. Estimated monthly branded searches for Cub Cadet in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in October 2026.

How are Cub Cadet’s and Toro’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Cub Cadet’s and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cub Cadet

3 branded search terms

  • cub cadet lawn mower
  • cub cadet mower
  • cubcadet mower

Toro

2 branded search terms

  • toro lawn mower
  • toro mower

How the Brand Demand Index is measured

Other head-to-heads among lawn mower brands

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