Brandwave

Ryobi vs Victa:Which is more popular in New Zealand?

In October 2026, Ryobi had more branded searches than Victa among lawn mower brands in New Zealand. Ryobi had about 7,320 branded searches, while Victa had 1,300. Ryobi made up 36% of all lawn mower brand searches we track, and Victa accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about lawn mower brands, Victa appeared in three of the five answers and Ryobi in one. Victa was mentioned before Ryobi in three out of four answers that named either.

Among lawn mower brands in New Zealand in October 2026

Who do people search for more?

Ryobi, about 6 searches for every 1 for Victa

Ryobi 7.3K searchesVicta 1.3K searches

Who does AI mention more?

Victa, mentioned in 3 of 5 answers, Ryobi in 1

Victa in 3 of 5Ryobi in 1 of 5

Who does AI recommend more?

Victa, named ahead of Ryobi in 3 of 4 answers

Victa first in 3Ryobi first in 1

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Top lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Victa was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ryobi was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Victa was listed before Ryobi in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda Power Equipment1st
  2. Stihl2nd
  3. Masport3rd
  4. Victa4th
  5. Makita5th
  6. Greenworks6th
  7. Lawnmaster7th
  8. Rover8th
  9. Husqvarna9th
  10. Ryobi10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Masport3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Victa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honda Power Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lawnmaster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Greenworks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cub Cadet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about lawn mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ryobi or Victa more popular in search?

This chart shows how often people search Google for Ryobi and Victa by name. Each line represents a brand's share of searches for all 12 lawn mower brands we track, month by month, from searches in New Zealand.

Ryobi and Victa among lawn mower brands in New Zealand, by month

Share of searches by month for Ryobi, Victa. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiMasportLawnmasterVictaStihlHusqvarnaGreenworksHonda Power EquipmentMakitaToroCub CadetRover
Nov 202528.4%25.6%7.1%6.3%9%6.5%3.8%6.1%2.3%2.5%1.5%1%
Dec 202529.5%22.4%8.2%6.7%8.7%6.9%3.8%6.1%2.4%2.6%1.5%1.3%
Jan 202629.6%22.5%8.3%8.3%8.7%6.5%3.3%5%2%3%1.5%1.4%
Feb 202626.1%23.6%8.6%7.1%7.2%6.8%4.5%8.4%2.1%2.7%1.8%1.2%
Mar 202624.9%22.4%8.5%5.7%9.4%10.5%4.1%6.2%2%3.1%1.6%1.6%
Apr 202627.2%24.5%7.6%6.2%8.4%7.2%4.5%5.5%2.2%3.6%1.4%1.7%
May 202627.1%20.2%7.5%7.5%10.1%7.2%4%6.7%2.2%4%1.9%1.6%
Jun 202629.9%22.3%6.7%6.7%8.6%6.9%3.8%6%2.4%3.4%2.1%1.2%
Jul 202627%24.3%9%7.3%8.1%6.9%3.6%6.2%1.7%3%1.7%1.3%
Aug 202627.7%25%7.5%7.5%8.3%6.3%5%5.2%2.2%3.3%1.1%1.1%
Sep 202630.3%22.6%8.3%8.3%8.8%5.7%3.9%5%2%2.6%1.5%1%
Oct 202636%26.5%6.4%6.4%6.2%4.5%4.2%3.9%2.4%1.5%1.3%0.74%

Ryobi and Victa sell other things too, so only their searches that name this product count here, like “ryobi mower”.

How has branded search for Ryobi and Victa changed in New Zealand over the last 12 months?

3 findings
  • Ryobi was ahead of Victa in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Ryobi’s share of searches among lawn mower brands in New Zealand moved from 28.4% to 36%, and its estimated monthly branded searches moved from 4K to 7.3K.
  • Across the 12 months ending October 2026, Victa’s share of searches among lawn mower brands in New Zealand moved from 6.3% to 6.4%, and its estimated monthly branded searches moved from 880 to 1.3K.

How did search popularity change for New Zealand lawn mower brands in October 2026?

2 changes
  1. In October 2026, Ryobi gained share of searches among lawn mower brands in New Zealand, from 30.3% to 36%.

  2. In October 2026, Victa lost share of searches among lawn mower brands in New Zealand, from 8.3% to 6.4%.

How are Ryobi’s and Victa’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ryobi’s and Victa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ryobi

2 branded search terms

  • ryobi lawn mower
  • ryobi mower

Victa

1 branded search term

  • victa lawn mower

How the Brand Demand Index is measured

Other head-to-heads among lawn mower brands

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