Brandwave

How popular isRover?

In September 2026, people searched for Rover by name about 220 times in New Zealand, a 26.7% decrease from the previous year. These searches made up 0.5% of all New Zealand lawn mower brand searches, placing Rover tenth out of ten brands. When we asked both ChatGPT and Google AI Overviews about lawn mower brands, Rover appeared in one of the five answers and was the seventh most recommended of the ten.

Search and AI answers in September 2026

Rover is the tenth most searched of 10 competitors and the seventh most recommended in AI answers.

  1. RyobiShare of searches 36.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. StihlShare of searches 24.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. HusqvarnaShare of searches 20.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  4. MasportShare of searches 9.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. RoverShare of searches 0.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rover was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Rover is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda Power Equipment1st
  2. Stihl2nd
  3. Masport3rd
  4. Victa4th
  5. Makita5th
  6. Ryobi6th
  7. Rover7th
  8. Husqvarna8th
  9. Cub Cadet9th
  10. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Masport3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Victa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Power Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cub Cadet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rover1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lawn mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which lawn mower brands compete with Rover?

Rover against lawn mower brands in New Zealand, by month

Share of searches by month for Ryobi, Stihl, Husqvarna, Masport, Makita, Victa, Rover. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiStihlHusqvarnaMasportMakitaVictaHonda Power EquipmentCub CadetGreenworksRover
Oct 202529.3%24.4%25.7%9.9%3.3%2.1%2.1%2%0.65%0.61%
Nov 202535.4%23.5%21.7%8.9%3.4%2.1%1.9%1.8%0.69%0.55%
Dec 202537.4%24.8%20.8%7.7%2.6%2%1.8%1.7%0.53%0.63%
Jan 202633.7%26.2%22.1%8.8%2.2%2.2%1.8%1.8%0.56%0.65%
Feb 202629.5%27.8%23.6%9%2.3%2%2.4%1.9%0.88%0.68%
Mar 202632.8%25.5%24.7%8.7%2.4%1.6%1.9%1.3%0.61%0.54%
Apr 202631%26.1%24.8%9.8%2.4%1.7%1.5%1.3%0.62%0.6%
May 202627.4%31.2%25.9%8.5%1.8%1.5%1.6%1.3%0.43%0.51%
Jun 202629.1%29.9%24.2%9.5%2.1%1.3%1.7%1.4%0.49%0.4%
Jul 202629.3%30.8%25%8.4%1.7%1.2%1.6%1.2%0.41%0.36%
Aug 202631.8%28.2%22.6%9.1%2.3%1.8%1.7%1.4%0.56%0.43%
Sep 202636.1%24.4%20.8%9.2%2.9%2.2%1.9%1.3%0.73%0.5%

  1. 1.Ryobi

    36.1%

    Held 1st. 15.9K estimated branded searches, +32.9% vs prior month. Share +4.3 points.

  2. 2.Stihl

    24.4%

    Held 2nd. 10.8K estimated branded searches, +1.5% vs prior month. Share -3.8 points.

  3. 3.Husqvarna

    20.8%

    Held 3rd. 9.2K estimated branded searches, +7.6% vs prior month. Share -1.8 points.

  4. 4.Masport

    9.2%

    Held 4th. 4K estimated branded searches, +17.7% vs prior month. Share 0 points.

  5. 5.Makita

    2.9%

    Held 5th. 1.3K estimated branded searches, +47.7% vs prior month. Share +0.6 points.

  6. 6.Victa

    2.2%

    Held 6th. 960 estimated branded searches, +39.1% vs prior month. Share +0.3 points.

  7. 7.Honda Power Equipment

    1.9%

    Held 7th. 820 estimated branded searches, +30.2% vs prior month. Share +0.2 points.

  8. 8.Cub Cadet

    1.3%

    Held 8th. 580 estimated branded searches, +9.4% vs prior month. Share -0.1 points.

  9. 9.Greenworks

    0.73%

    Held 9th. 320 estimated branded searches, +52.4% vs prior month. Share +0.2 points.

  10. 10.Rover

    0.5%

    Held 10th. 220 estimated branded searches, +37.5% vs prior month. Share +0.1 points.

Compare popularity between Rover and its closest rivals

Every comparison with Rover

9 comparisons

How has branded search demand for Rover changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rover in New Zealand fell from 300 to 220.
  • Across the 12 months ending September 2026, Rover’s share of searches among lawn mower brands in New Zealand held steady, from 0.61% to 0.5%.

How did search popularity change for New Zealand lawn mower brands in September 2026?

6 changes

  1. In September 2026, Ryobi gained share of searches among lawn mower brands in New Zealand, from 31.8% to 36.1%.

  2. In September 2026, Makita gained share of searches among lawn mower brands in New Zealand, from 2.3% to 2.9%.

  3. In September 2026, Stihl lost share of searches among lawn mower brands in New Zealand, from 28.2% to 24.4%.

  4. In September 2026, Husqvarna lost share of searches among lawn mower brands in New Zealand, from 22.6% to 20.8%.

  5. Estimated monthly branded searches for Cub Cadet in New Zealand fell 41.4% over 12 measured months, from 990 to 580 in September 2026.

  6. Estimated monthly branded searches for Rover in New Zealand fell 26.7% over 12 measured months, from 300 to 220 in September 2026.

How are Rover’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Rover’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rover chainsaw
  • rover lawn mower
  • rover mower
  • rover ride mower

Do you work for Rover? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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