Cub Cadet vs Rover:Which is more popular by branded search in New Zealand?
In August 2026, Cub Cadet had more branded searches than Rover among lawn mower brands in New Zealand. Cub Cadet was estimated to have 1.5K branded searches compared to Rover’s 160, and held a 4.1% Share of Search versus Rover’s 0.44%.
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Which is more popular in search, Cub Cadet or Rover?
Compare the lawn mower and outdoor power equipment brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cub Cadet, Rover. The figures are in the table below the chart.
View monthly share of search table
| Month | STIHL | Husqvarna | Masport | Cub Cadet | Victa | Rover |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 37% | 12.7% | 5.4% | 2.6% | 0.61% |
| Nov 2025 | 45.2% | 33.8% | 12.2% | 5.3% | 2.8% | 0.58% |
| Dec 2025 | 47.6% | 33.4% | 10.6% | 5% | 2.6% | 0.68% |
| Jan 2026 | 45.8% | 33.6% | 11.9% | 5.2% | 2.9% | 0.65% |
| Feb 2026 | 44.9% | 34.1% | 12% | 5.8% | 2.6% | 0.66% |
| Mar 2026 | 44.2% | 35.5% | 12.7% | 4.7% | 2.3% | 0.54% |
| Apr 2026 | 44.3% | 34.2% | 14.4% | 4.2% | 2.3% | 0.6% |
| May 2026 | 47.6% | 33.5% | 12.6% | 3.8% | 2% | 0.48% |
| Jun 2026 | 46.1% | 32.9% | 14.6% | 4.3% | 1.7% | 0.39% |
| Jul 2026 | 46.8% | 33.5% | 14.2% | 3.5% | 1.7% | 0.35% |
| Aug 2026 | 46.5% | 31.9% | 14.4% | 4.1% | 2.6% | 0.44% |
| Sep 2026 | — | — | — | — | — | — |
How has the Cub Cadet and Rover comparison changed over the last 12 months?
3 findings
- Cub Cadet was ahead of Rover in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cub Cadet’s estimated Share of Search among lawn mower brands in New Zealand moved from 5.4% to 4.1%, and its estimated monthly branded searches moved from 2.6K to 1.5K.
- Across the 11 months ending August 2026, Rover’s estimated Share of Search among lawn mower brands in New Zealand moved from 0.61% to 0.44%, and its estimated monthly branded searches moved from 300 to 160.
How did search popularity change for New Zealand lawn mower brands in August 2026?
2 changes
In August 2026, Cub Cadet gained estimated Share of Search among lawn mower brands in New Zealand, from 3.5% to 4.1%.
Estimated monthly branded searches for Rover in New Zealand fell 46.7% over 11 measured months, from 300 to 160 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cub Cadet’s and Rover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cub Cadet
21 branded search terms
- cub cadet
- cub cadet 0 turn
- cub cadet chainsaw
- cub cadet lawn mower
- cub cadet lt42
- cub cadet ltx 1042
- cub cadet lx42
- cub cadet mower
- cub cadet near me
- cub cadet nz
- cub cadet o turn mowers
- cub cadet online
- cub cadet ride on mower
- cub cadet xt1
- cub cadet xt2
- cubcadet
- cubcadet chainsaw
- cubcadet lawn mower
- cubcadet mower
- cubcadet nz
- cubcadet ride on mower
Rover
4 branded search terms
- rover chainsaw
- rover lawn mower
- rover mower
- rover ride mower
Put your own brand in this comparison
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