Brandwave

How popular isRover in search?

In August 2026, there were an estimated 160 branded searches for Rover in New Zealand which is down 46.7% over the last 11 months. Rover holds 0.44% estimated Share of Search among New Zealand lawn mower brands and is ranked 6th of 6 competitors for search popularity.

Share of Search, August 2026
  1. STIHL46.5%
  2. Husqvarna31.9%
  3. Masport14.4%
  4. Cub Cadet4.1%
  5. Victa2.6%
  6. Rover0.44%
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Which lawn mower brands compete with Rover?

Rover against lawn mower brands in New Zealand, by month

Share of Search by month for STIHL, Husqvarna, Masport, Cub Cadet, Victa, Rover. The figures are in the table below the chart.

View monthly share of search table
MonthSTIHLHusqvarnaMasportCub CadetVictaRover
Oct 202541.7%37%12.7%5.4%2.6%0.61%
Nov 202545.2%33.8%12.2%5.3%2.8%0.58%
Dec 202547.6%33.4%10.6%5%2.6%0.68%
Jan 202645.8%33.6%11.9%5.2%2.9%0.65%
Feb 202644.9%34.1%12%5.8%2.6%0.66%
Mar 202644.2%35.5%12.7%4.7%2.3%0.54%
Apr 202644.3%34.2%14.4%4.2%2.3%0.6%
May 202647.6%33.5%12.6%3.8%2%0.48%
Jun 202646.1%32.9%14.6%4.3%1.7%0.39%
Jul 202646.8%33.5%14.2%3.5%1.7%0.35%
Aug 202646.5%31.9%14.4%4.1%2.6%0.44%
Sep 2026——————

  1. 1.STIHL

    46.5%

    held 1st · 16.8K estimated branded searches · +4.9% vs prior month · -0.3 points

  2. 2.Husqvarna

    31.9%

    held 2nd · 11.5K estimated branded searches · +0.7% vs prior month · -1.6 points

  3. 3.Masport

    14.4%

    held 3rd · 5.2K estimated branded searches · +7.2% vs prior month · +0.2 points

  4. 4.Cub Cadet

    4.1%

    held 4th · 1.5K estimated branded searches · +26.3% vs prior month · +0.7 points

  5. 5.Victa

    2.6%

    held 5th · 920 estimated branded searches · +61.4% vs prior month · +0.9 points

  6. 6.Rover

    0.44%

    held 6th · 160 estimated branded searches · +33.3% vs prior month · +0.1 points

Compare search popularity between Rover and its closest rivals

How has branded search demand for Rover changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rover in New Zealand fell from 300 to 160.
  • Across the 11 months ending August 2026, Rover’s estimated Share of Search among lawn mower brands in New Zealand held steady, from 0.61% to 0.44%.

How did search popularity change for New Zealand lawn mower brands in August 2026?

  1. In August 2026, Victa gained estimated Share of Search among lawn mower brands in New Zealand, from 1.7% to 2.6%.

  2. In August 2026, Cub Cadet gained estimated Share of Search among lawn mower brands in New Zealand, from 3.5% to 4.1%.

  3. In August 2026, Husqvarna lost estimated Share of Search among lawn mower brands in New Zealand, from 33.5% to 31.9%.

  4. Estimated monthly branded searches for Rover in New Zealand fell 46.7% over 11 measured months, from 300 to 160 in August 2026.

  5. Estimated monthly branded searches for STIHL in New Zealand fell 18.4% over 11 measured months, from 20.5K to 16.8K in August 2026.

  6. Estimated monthly branded searches for Masport in New Zealand fell 17.4% over 11 measured months, from 6.3K to 5.2K in August 2026.

How is Rover measured?

Brandwave collects information about searches that people make online using Rover’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • rover chainsaw
  • rover lawn mower
  • rover mower
  • rover ride mower

Do you work for Rover? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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