Brandwave

Lawnmaster vs Rover:Which is more popular in New Zealand?

In October 2026, Lawnmaster had more branded searches than Rover among lawn mower brands in New Zealand. Lawnmaster had about 1,300 branded searches, while Rover had 150. Lawnmaster made up 6.4% of all lawn mower brand searches we track, and Rover accounted for 0.74%. When we asked ChatGPT and Google AI Overviews about lawn mower brands, Lawnmaster and Rover each appeared in one of the five answers. Lawnmaster and Rover were each mentioned first in one of the two answers that named either.

Among lawn mower brands in New Zealand in October 2026

Who do people search for more?

Lawnmaster, about 9 searches for every 1 for Rover

Lawnmaster 1.3K searchesRover 150 searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Lawnmaster in 1 of 5Rover in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Lawnmaster first in 1Rover first in 1

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Top lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lawnmaster and Rover were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Lawnmaster and Rover were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda Power Equipment1st
  2. Stihl2nd
  3. Masport3rd
  4. Victa4th
  5. Makita5th
  6. Greenworks6th
  7. Lawnmaster7th
  8. Rover8th
  9. Husqvarna9th
  10. Ryobi10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Masport3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Victa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honda Power Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lawnmaster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Greenworks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rover1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about lawn mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Lawnmaster or Rover more popular in search?

This chart shows how often people search Google for Lawnmaster and Rover by name. Each line represents a brand's share of searches for all 12 lawn mower brands we track, month by month, from searches in New Zealand.

Lawnmaster and Rover among lawn mower brands in New Zealand, by month

Share of searches by month for Lawnmaster, Rover. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiMasportLawnmasterVictaStihlHusqvarnaGreenworksHonda Power EquipmentMakitaToroCub CadetRover
Nov 202528.4%25.6%7.1%6.3%9%6.5%3.8%6.1%2.3%2.5%1.5%1%
Dec 202529.5%22.4%8.2%6.7%8.7%6.9%3.8%6.1%2.4%2.6%1.5%1.3%
Jan 202629.6%22.5%8.3%8.3%8.7%6.5%3.3%5%2%3%1.5%1.4%
Feb 202626.1%23.6%8.6%7.1%7.2%6.8%4.5%8.4%2.1%2.7%1.8%1.2%
Mar 202624.9%22.4%8.5%5.7%9.4%10.5%4.1%6.2%2%3.1%1.6%1.6%
Apr 202627.2%24.5%7.6%6.2%8.4%7.2%4.5%5.5%2.2%3.6%1.4%1.7%
May 202627.1%20.2%7.5%7.5%10.1%7.2%4%6.7%2.2%4%1.9%1.6%
Jun 202629.9%22.3%6.7%6.7%8.6%6.9%3.8%6%2.4%3.4%2.1%1.2%
Jul 202627%24.3%9%7.3%8.1%6.9%3.6%6.2%1.7%3%1.7%1.3%
Aug 202627.7%25%7.5%7.5%8.3%6.3%5%5.2%2.2%3.3%1.1%1.1%
Sep 202630.3%22.6%8.3%8.3%8.8%5.7%3.9%5%2%2.6%1.5%1%
Oct 202636%26.5%6.4%6.4%6.2%4.5%4.2%3.9%2.4%1.5%1.3%0.74%

Lawnmaster sells other things too, so only its searches that name this product count here, like “lawnmaster lawn mower”.

How has branded search for Lawnmaster and Rover changed in New Zealand over the last 12 months?

3 findings
  • Lawnmaster was ahead of Rover in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Lawnmaster’s share of searches among lawn mower brands in New Zealand moved from 7.1% to 6.4%, and its estimated monthly branded searches moved from 1K to 1.3K.
  • Across the 12 months ending October 2026, Rover’s share of searches among lawn mower brands in New Zealand moved from 1% to 0.74%, and its estimated monthly branded searches moved from 140 to 150.

How did search popularity change for New Zealand lawn mower brands in October 2026?

2 changes

  1. In October 2026, Lawnmaster lost share of searches among lawn mower brands in New Zealand, from 8.3% to 6.4%.

  2. Rover’s share of searches among lawn mower brands in New Zealand has lost ground for 3 months in a row, from 1.3% to 0.74% in October 2026.

How are Lawnmaster’s and Rover’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Lawnmaster’s and Rover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lawnmaster

1 branded search term

  • lawnmaster lawn mower

Rover

2 branded search terms

  • rover lawn mower
  • rover mower

How the Brand Demand Index is measured

Other head-to-heads among lawn mower brands

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