Brandwave

Masport vs Victa:Which is more popular in New Zealand?

In October 2026, Masport had more branded searches than Victa among lawn mower brands in New Zealand. Masport had about 5,400 branded searches, while Victa had 1,300. Masport made up 26.5% of all lawn mower brand searches we track, and Victa accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about lawn mower brands, Masport and Victa each appeared in three of the five answers. Masport was mentioned before Victa in three out of four answers that named either.

Among lawn mower brands in New Zealand in October 2026

Who do people search for more?

Masport, about 4 searches for every 1 for Victa

Masport 5.4K searchesVicta 1.3K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Masport in 3 of 5Victa in 3 of 5

Who does AI recommend more?

Masport, named ahead of Victa in 3 of 4 answers

Masport first in 3Victa first in 1

Follow Masport vs Victa and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Masport was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Victa was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Masport was listed before Victa in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda Power Equipment1st
  2. Stihl2nd
  3. Masport3rd
  4. Victa4th
  5. Makita5th
  6. Greenworks6th
  7. Lawnmaster7th
  8. Rover8th
  9. Husqvarna9th
  10. Ryobi10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Masport3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Victa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honda Power Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lawnmaster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Greenworks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cub Cadet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about lawn mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Masport or Victa more popular in search?

This chart shows how often people search Google for Masport and Victa by name. Each line represents a brand's share of searches for all 12 lawn mower brands we track, month by month, from searches in New Zealand.

Masport and Victa among lawn mower brands in New Zealand, by month

Share of searches by month for Masport, Victa. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiMasportLawnmasterVictaStihlHusqvarnaGreenworksHonda Power EquipmentMakitaToroCub CadetRover
Nov 202528.4%25.6%7.1%6.3%9%6.5%3.8%6.1%2.3%2.5%1.5%1%
Dec 202529.5%22.4%8.2%6.7%8.7%6.9%3.8%6.1%2.4%2.6%1.5%1.3%
Jan 202629.6%22.5%8.3%8.3%8.7%6.5%3.3%5%2%3%1.5%1.4%
Feb 202626.1%23.6%8.6%7.1%7.2%6.8%4.5%8.4%2.1%2.7%1.8%1.2%
Mar 202624.9%22.4%8.5%5.7%9.4%10.5%4.1%6.2%2%3.1%1.6%1.6%
Apr 202627.2%24.5%7.6%6.2%8.4%7.2%4.5%5.5%2.2%3.6%1.4%1.7%
May 202627.1%20.2%7.5%7.5%10.1%7.2%4%6.7%2.2%4%1.9%1.6%
Jun 202629.9%22.3%6.7%6.7%8.6%6.9%3.8%6%2.4%3.4%2.1%1.2%
Jul 202627%24.3%9%7.3%8.1%6.9%3.6%6.2%1.7%3%1.7%1.3%
Aug 202627.7%25%7.5%7.5%8.3%6.3%5%5.2%2.2%3.3%1.1%1.1%
Sep 202630.3%22.6%8.3%8.3%8.8%5.7%3.9%5%2%2.6%1.5%1%
Oct 202636%26.5%6.4%6.4%6.2%4.5%4.2%3.9%2.4%1.5%1.3%0.74%

Masport and Victa sell other things too, so only their searches that name this product count here, like “masport lawn mower”.

How has branded search for Masport and Victa changed in New Zealand over the last 12 months?

3 findings
  • Masport was ahead of Victa in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Masport’s share of searches among lawn mower brands in New Zealand moved from 25.6% to 26.5%, and its estimated monthly branded searches moved from 3.6K to 5.4K.
  • Across the 12 months ending October 2026, Victa’s share of searches among lawn mower brands in New Zealand moved from 6.3% to 6.4%, and its estimated monthly branded searches moved from 880 to 1.3K.

How did search popularity change for New Zealand lawn mower brands in October 2026?

2 changes

  1. In October 2026, Masport gained share of searches among lawn mower brands in New Zealand, from 22.6% to 26.5%.

  2. In October 2026, Victa lost share of searches among lawn mower brands in New Zealand, from 8.3% to 6.4%.

How are Masport’s and Victa’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Masport’s and Victa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Masport

1 branded search term

  • masport lawn mower

Victa

1 branded search term

  • victa lawn mower

How the Brand Demand Index is measured

Other head-to-heads among lawn mower brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free