Brandwave

Lawn mower brands in New Zealand:Which brands are most popular in search?

In August 2026, STIHL was the most searched among lawn mower brands in New Zealand, with an estimated 16.8K branded searches and 46.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. STIHL46.5%
  2. Husqvarna31.9%
  3. Masport14.4%
  4. Cub Cadet4.1%
  5. Victa2.6%
  6. Rover0.44%

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Share of SearchLeaderboard

Compare the lawn mower and outdoor power equipment brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among lawn mower brands in New Zealand, by month

Share of Search by month for STIHL, Husqvarna, Masport, Cub Cadet, Victa. The figures are in the table below the chart.

View monthly share of search table
MonthSTIHLHusqvarnaMasportCub CadetVictaRover
Oct 202541.7%37%12.7%5.4%2.6%0.61%
Nov 202545.2%33.8%12.2%5.3%2.8%0.58%
Dec 202547.6%33.4%10.6%5%2.6%0.68%
Jan 202645.8%33.6%11.9%5.2%2.9%0.65%
Feb 202644.9%34.1%12%5.8%2.6%0.66%
Mar 202644.2%35.5%12.7%4.7%2.3%0.54%
Apr 202644.3%34.2%14.4%4.2%2.3%0.6%
May 202647.6%33.5%12.6%3.8%2%0.48%
Jun 202646.1%32.9%14.6%4.3%1.7%0.39%
Jul 202646.8%33.5%14.2%3.5%1.7%0.35%
Aug 202646.5%31.9%14.4%4.1%2.6%0.44%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.STIHL

    46.5%

    held 1st · 16.8K estimated branded searches · +4.9% vs prior month · -0.3 points

  2. 2.Husqvarna

    31.9%

    held 2nd · 11.5K estimated branded searches · +0.7% vs prior month · -1.6 points

  3. 3.Masport

    14.4%

    held 3rd · 5.2K estimated branded searches · +7.2% vs prior month · +0.2 points

  4. 4.Cub Cadet

    4.1%

    held 4th · 1.5K estimated branded searches · +26.3% vs prior month · +0.7 points

  5. 5.Victa

    2.6%

    held 5th · 920 estimated branded searches · +61.4% vs prior month · +0.9 points

  6. 6.Rover

    0.44%

    held 6th · 160 estimated branded searches · +33.3% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among lawn mower brands in New Zealand?

In August 2026, STIHL was the most searched among lawn mower brands in New Zealand, with an estimated 16.8K branded searches and 46.5% estimated Share of Search within this set. Husqvarna is in 2nd place, 14.6 percentage points behind at 31.9% Share of Search.

New Zealand lawn mower brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
STIHL41.7% → 46.5%47.6%Dec 202541.7%Oct 20251st
Husqvarna37% → 31.9%37%Oct 202531.9%Aug 20262nd
Masport12.7% → 14.4%14.6%Jun 202610.6%Dec 20253rd
Cub Cadet5.4% → 4.1%5.8%Feb 20263.5%Jul 20264th
Victa2.6%2.9%Jan 20261.7%Jul 20265th
Rover0.61% → 0.44%0.68%Dec 20250.35%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, STIHL’s estimated Share of Search among lawn mower brands in New Zealand increased from 41.7% to 46.5%.
  • Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among lawn mower brands in New Zealand decreased from 37% to 31.9%.
  • Across the 11 months ending August 2026, Masport’s estimated Share of Search among lawn mower brands in New Zealand increased from 12.7% to 14.4%.
  • Across the 11 months ending August 2026, Cub Cadet’s estimated Share of Search among lawn mower brands in New Zealand decreased from 5.4% to 4.1%.
  • Across the 11 months ending August 2026, STIHL’s estimated Share of Search among lawn mower brands in New Zealand peaked at 47.6% in December 2025 and was lowest at 41.7% in October 2025.
  • Across the 11 months ending August 2026, Masport’s estimated Share of Search among lawn mower brands in New Zealand peaked at 14.6% in June 2026 and was lowest at 10.6% in December 2025.
  • Across the 11 months ending August 2026, Cub Cadet’s estimated Share of Search among lawn mower brands in New Zealand peaked at 5.8% in February 2026 and was lowest at 3.5% in July 2026.
  • Across the 11 months ending August 2026, Victa’s estimated Share of Search among lawn mower brands in New Zealand peaked at 2.9% in January 2026 and was lowest at 1.7% in July 2026.
  • Across the 11 months ending August 2026, Victa and Rover held steady: their estimated Share of Search among lawn mower brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand lawn mower brands in August 2026?

  1. In August 2026, Victa gained estimated Share of Search among lawn mower brands in New Zealand, from 1.7% to 2.6%.

  2. In August 2026, Cub Cadet gained estimated Share of Search among lawn mower brands in New Zealand, from 3.5% to 4.1%.

  3. In August 2026, Husqvarna lost estimated Share of Search among lawn mower brands in New Zealand, from 33.5% to 31.9%.

  4. Estimated monthly branded searches for Rover in New Zealand fell 46.7% over 11 measured months, from 300 to 160 in August 2026.

  5. Estimated monthly branded searches for STIHL in New Zealand fell 18.4% over 11 measured months, from 20.5K to 16.8K in August 2026.

  6. Estimated monthly branded searches for Masport in New Zealand fell 17.4% over 11 measured months, from 6.3K to 5.2K in August 2026.

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