Masport vs Victa:Which is more popular by branded search in New Zealand?
In August 2026, Masport had more branded searches than Victa among lawn mower brands in New Zealand. Masport was estimated to have 5.2K branded searches compared to Victa’s 920, and held a 14.4% Share of Search versus Victa’s 2.6%.
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Which is more popular in search, Masport or Victa?
Compare the lawn mower and outdoor power equipment brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Masport, Victa. The figures are in the table below the chart.
View monthly share of search table
| Month | STIHL | Husqvarna | Masport | Cub Cadet | Victa | Rover |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 37% | 12.7% | 5.4% | 2.6% | 0.61% |
| Nov 2025 | 45.2% | 33.8% | 12.2% | 5.3% | 2.8% | 0.58% |
| Dec 2025 | 47.6% | 33.4% | 10.6% | 5% | 2.6% | 0.68% |
| Jan 2026 | 45.8% | 33.6% | 11.9% | 5.2% | 2.9% | 0.65% |
| Feb 2026 | 44.9% | 34.1% | 12% | 5.8% | 2.6% | 0.66% |
| Mar 2026 | 44.2% | 35.5% | 12.7% | 4.7% | 2.3% | 0.54% |
| Apr 2026 | 44.3% | 34.2% | 14.4% | 4.2% | 2.3% | 0.6% |
| May 2026 | 47.6% | 33.5% | 12.6% | 3.8% | 2% | 0.48% |
| Jun 2026 | 46.1% | 32.9% | 14.6% | 4.3% | 1.7% | 0.39% |
| Jul 2026 | 46.8% | 33.5% | 14.2% | 3.5% | 1.7% | 0.35% |
| Aug 2026 | 46.5% | 31.9% | 14.4% | 4.1% | 2.6% | 0.44% |
| Sep 2026 | — | — | — | — | — | — |
How has the Masport and Victa comparison changed over the last 12 months?
3 findings
- Masport was ahead of Victa in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Masport’s estimated Share of Search among lawn mower brands in New Zealand moved from 12.7% to 14.4%, and its estimated monthly branded searches moved from 6.3K to 5.2K.
- Across the 11 months ending August 2026, Victa’s estimated Share of Search among lawn mower brands in New Zealand held steady at 2.6%, and its estimated monthly branded searches moved from 1.3K to 920.
How did search popularity change for New Zealand lawn mower brands in August 2026?
2 changes
In August 2026, Victa gained estimated Share of Search among lawn mower brands in New Zealand, from 1.7% to 2.6%.
Estimated monthly branded searches for Masport in New Zealand fell 17.4% over 11 measured months, from 6.3K to 5.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Masport’s and Victa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Masport
19 branded search terms
- masport
- masport co nz
- masport fireplace
- masport fires
- masport gas fire
- masport heating
- masport mower
- masport mower blades
- masport nz
- masport online
- masport osburn 1600
- masport petrol mower
- masport r1200
- masport r3000
- masport r5000
- masport ride on mower
- masport self propelled mower
- masport wood burner
- masport wood fires
Victa
13 branded search terms
- victa
- victa 560
- victa chainsaw
- victa co nz
- victa lawn mower mustang
- victa lawnmower
- victa mower
- victa mulch master
- victa mulch master 560
- victa mustang
- victa near me
- victa nz
- victa ride on mower
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.