Lawnmaster vs Stihl:Which is more popular?

Name: Lawnmaster vs Stihl: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Stihl had more branded searches than Lawnmaster among edger brands in New Zealand. Stihl had about 7,080 branded searches, while Lawnmaster had 720. Stihl made up 20.3% of all edger brand searches we track, and Lawnmaster accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about edger brands, Stihl appeared in four of the five answers and Lawnmaster in two. Stihl was mentioned before Lawnmaster in three out of five answers.

Among edger brands in New Zealand in September 2026

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Top edger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lawnmaster was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Stihl was listed before Lawnmaster in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Makita	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Ryobi	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Stihl	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Ozito	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Lawnmaster	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Husqvarna	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
ECHO	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ozito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lawnmaster2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about edger brands

5 answers

Asked ChatGPT
“Which edger brand should I buy in New Zealand?”
1. 1Makita
2. 2Stihl
3. 3Ryobi
Asked ChatGPT
“What are the best edger brands in New Zealand?”
1. 1Ryobi
2. 2Stihl
3. 3Makita
4. 4Ozito
Asked ChatGPT
“What's the best edger brand in New Zealand for a tidy lawn edge?”
1. 1Makita
2. 2Ryobi
3. 3Stihl
4. 4Ozito
Searched Google, AI Overview
“garden edger nz”
1. 1Lawnmaster
2. 2Ryobi
3. 3Stihl
4. 4Ozito
5. 5Makita
Searched Google, AI Overview
“battery edger”
1. 1Lawnmaster
2. 2Makita
3. 3Ryobi

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Lawnmaster or Stihl more popular in search?

This chart shows how often people search Google for Lawnmaster and Stihl by name. Each line represents a brand's share of searches for all seven edger brands we track, month by month, from searches in New Zealand.

Lawnmaster and Stihl among edger brands in New Zealand, by month

Month	Makita	Ryobi	Husqvarna	Stihl	Ozito	Lawnmaster	ECHO
Oct 2025	18.9%	17.5%	29.8%	20%	10.6%	2.9%	0.34%
Nov 2025	16.5%	23.5%	26.2%	21.1%	9.9%	2.5%	0.35%
Dec 2025	17.2%	24.6%	22.9%	21.8%	10.8%	2.3%	0.37%
Jan 2026	18.2%	20.2%	24.1%	23.2%	11.5%	2.4%	0.36%
Feb 2026	19.3%	17.5%	25.8%	24.8%	9.7%	2.6%	0.32%
Mar 2026	19.6%	21.4%	25.6%	20.8%	10.2%	2.1%	0.36%
Apr 2026	20.4%	18.5%	26.2%	21.9%	10.9%	1.8%	0.31%
May 2026	20.4%	15.4%	25.9%	26.6%	9.7%	1.5%	0.43%
Jun 2026	22%	17.6%	23.4%	23.6%	11.3%	1.6%	0.4%
Jul 2026	22.3%	16.8%	23%	23.9%	12.4%	1.3%	0.34%
Aug 2026	21%	20%	21.6%	22.9%	12.6%	1.5%	0.38%
Sep 2026	23.2%	21.5%	20.8%	20.3%	11.7%	2.1%	0.4%

How has the Lawnmaster and Stihl comparison changed over the last 12 months?

3 findings

Stihl was ahead of Lawnmaster in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Lawnmaster’s share of searches among edger brands in New Zealand moved from 2.9% to 2.1%, and its estimated monthly branded searches moved from 1K to 720.
Across the 12 months ending September 2026, Stihl’s share of searches among edger brands in New Zealand moved from 20% to 20.3%, and its estimated monthly branded searches moved from 7K to 7.1K.

How did search popularity change for New Zealand edger brands in September 2026?

4 changes

In September 2026, Makita overtook Stihl and Husqvarna to become the leader among edger brands in New Zealand, with 23.2% of the searches.
In September 2026, Ryobi overtook Stihl and Husqvarna to rank 2nd among edger brands in New Zealand, with 21.5% of the searches.
In September 2026, Lawnmaster gained share of searches among edger brands in New Zealand, from 1.5% to 2.1%.
In September 2026, Stihl lost share of searches among edger brands in New Zealand, from 22.9% to 20.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Lawnmaster’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.