Brandwave

How popular isOzito?

In September 2026, people searched for Ozito by name about 7,920 times in New Zealand, a 14.3% increase from the previous year. These searches made up 11.7% of all New Zealand edger brand searches, placing Ozito fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about edger brands, Ozito appeared in three of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Ozito is the fifth most searched of 7 competitors and the fifth most recommended in AI answers.

  1. MakitaShare of searches 23.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. RyobiShare of searches 21.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. HusqvarnaShare of searches 20.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. StihlShare of searches 20.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. OzitoShare of searches 11.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top edger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ozito was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ozito is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Ryobi2nd
  3. Stihl3rd
  4. Lawnmaster4th
  5. Ozito5th
  6. Husqvarna–
  7. ECHO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ozito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lawnmaster2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about edger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which edger brands compete with Ozito?

Ozito against edger brands in New Zealand, by month

Share of searches by month for Makita, Ryobi, Husqvarna, Stihl, Ozito, Lawnmaster. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiHusqvarnaStihlOzitoLawnmasterECHO
Oct 202518.9%17.5%29.8%20%10.6%2.9%0.34%
Nov 202516.5%23.5%26.2%21.1%9.9%2.5%0.35%
Dec 202517.2%24.6%22.9%21.8%10.8%2.3%0.37%
Jan 202618.2%20.2%24.1%23.2%11.5%2.4%0.36%
Feb 202619.3%17.5%25.8%24.8%9.7%2.6%0.32%
Mar 202619.6%21.4%25.6%20.8%10.2%2.1%0.36%
Apr 202620.4%18.5%26.2%21.9%10.9%1.8%0.31%
May 202620.4%15.4%25.9%26.6%9.7%1.5%0.43%
Jun 202622%17.6%23.4%23.6%11.3%1.6%0.4%
Jul 202622.3%16.8%23%23.9%12.4%1.3%0.34%
Aug 202621%20%21.6%22.9%12.6%1.5%0.38%
Sep 202623.2%21.5%20.8%20.3%11.7%2.1%0.4%

  1. 1.Makita

    23.2%

    Moved from 3rd to 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +2.2 points.

  2. 2.Ryobi

    21.5%

    Moved from 4th to 2nd. 7.5K estimated branded searches, +19.1% vs prior month. Share +1.5 points.

  3. 3.Husqvarna

    20.8%

    Moved from 2nd to 3rd. 7.3K estimated branded searches, +7.2% vs prior month. Share -0.7 points.

  4. 4.Stihl

    20.3%

    Moved from 1st to 4th. 7.1K estimated branded searches, -1.5% vs prior month. Share -2.6 points.

  5. 5.Ozito

    11.7%

    Held 5th. 4.1K estimated branded searches, +2.5% vs prior month. Share -1 points.

  6. 6.Lawnmaster

    2.1%

    Held 6th. 720 estimated branded searches, +50% vs prior month. Share +0.5 points.

  7. 7.ECHO

    0.4%

    Held 7th. 140 estimated branded searches, +16.7% vs prior month. Share 0 points.

Compare popularity between Ozito and its closest rivals

Every comparison with Ozito

20 comparisons

How has branded search demand for Ozito changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ozito in New Zealand rose from 6.9K to 7.9K.
  • Across the 12 months ending September 2026, Ozito’s share of searches among edger brands in New Zealand increased from 10.6% to 11.7%.
  • Across the 12 months ending September 2026, Ozito’s share of searches among edger brands in New Zealand peaked at 12.6% in August 2026 and was lowest at 9.7% in February 2026.

How did search popularity change for New Zealand edger brands in September 2026?

6 changes

  1. In September 2026, Makita overtook Stihl and Husqvarna to become the leader among edger brands in New Zealand, with 23.2% of the searches.

  2. In September 2026, Ryobi overtook Stihl and Husqvarna to rank 2nd among edger brands in New Zealand, with 21.5% of the searches.

  3. In September 2026, Lawnmaster gained share of searches among edger brands in New Zealand, from 1.5% to 2.1%.

  4. In September 2026, Stihl lost share of searches among edger brands in New Zealand, from 22.9% to 20.3%.

  5. In September 2026, Ozito lost share of searches among edger brands in New Zealand, from 12.6% to 11.7%.

  6. In September 2026, Husqvarna lost share of searches among edger brands in New Zealand, from 21.6% to 20.8%.

How are Ozito’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Ozito’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • battery ozito
  • impact drill ozito
  • ozito
  • ozito air compressor
  • ozito airless sprayer
  • ozito angle grinder
  • ozito drill
  • ozito edger
  • ozito grinder
  • ozito impact wrench
  • ozito multi tool
  • ozito power tools
  • ozito power washer
  • ozito pxc
  • ozito rotary tool
  • ozito router
  • ozito tools
  • ozito water blaster
  • ozito waterblaster

Do you work for Ozito? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Ozito compete?

Ozito is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Power tool brands5th of 98.3%Show ranking
Edger brands5th of 711.7%Shown above
Hand sander brands4th of 613.4%Show ranking
Pressure washer brands4th of 716.1%Show ranking
Drywall sander brands3rd of 715.6%Show ranking
Power washer brands5th of 86.3%Show ranking
Reel mower brands3rd of 69%Show ranking
Lawn edger brands8th of 80.28%Show ranking
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Is Ozito your brand?

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