Milwaukee vs Ozito:Which is more popular by branded search in New Zealand?
In August 2026, Milwaukee had more branded searches than Ozito among power tool brands in New Zealand. Milwaukee was estimated to have 12.2K branded searches compared to Ozito’s 7.8K, and held a 12.6% Share of Search versus Ozito’s 8%.
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Which is more popular in search, Milwaukee or Ozito?
Compare the power tool brands New Zealand tradies and DIYers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Milwaukee, Ozito. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Ryobi | Milwaukee | Ozito | HiKOKI | Festool | Stanley |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 18.5% | 25.3% | 9.2% | 7.9% | 3.1% | 3.1% | 2.8% |
| Nov 2025 | 27.7% | 19.6% | 29.3% | 8.6% | 7.3% | 2.5% | 2.5% | 2.4% |
| Dec 2025 | 27.7% | 17% | 30% | 8.8% | 8.7% | 2.5% | 2.2% | 3% |
| Jan 2026 | 28.3% | 17.5% | 28.5% | 8.8% | 9.1% | 2.7% | 2.5% | 2.6% |
| Feb 2026 | 29.7% | 20.1% | 24.9% | 9.4% | 7.2% | 3% | 3% | 2.8% |
| Mar 2026 | 28.7% | 19.5% | 24.9% | 10.3% | 7.1% | 3.3% | 3.4% | 2.7% |
| Apr 2026 | 28.9% | 20.1% | 24.4% | 9.8% | 7.9% | 3% | 2.9% | 3% |
| May 2026 | 28.9% | 21.9% | 20.3% | 11.7% | 7.7% | 3.1% | 3.4% | 3% |
| Jun 2026 | 28.5% | 23.7% | 18.2% | 11.9% | 7.1% | 3.7% | 3.6% | 3.3% |
| Jul 2026 | 28.2% | 22.5% | 18.3% | 12.3% | 8.2% | 3.7% | 3.6% | 3.2% |
| Aug 2026 | 27.5% | 22.7% | 19.4% | 12.6% | 8% | 3.8% | 3% | 2.9% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Milwaukee and Ozito comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Ozito took it in January 2026, Milwaukee took it in February 2026.
- Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among power tool brands in New Zealand moved from 9.2% to 12.6%, and its estimated monthly branded searches moved from 8.6K to 12.2K.
- Across the 11 months ending August 2026, Ozito’s estimated Share of Search among power tool brands in New Zealand moved from 7.9% to 8%, and its estimated monthly branded searches moved from 7.4K to 7.8K.
How did search popularity change for New Zealand power tool brands in August 2026?
1 change
Milwaukee’s estimated Share of Search among power tool brands in New Zealand has gained ground for 3 months in a row, from 11.7% to 12.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Milwaukee’s and Ozito’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Milwaukee
19 branded search terms
- milwaukee battery
- milwaukee battery charger
- milwaukee drill
- milwaukee m12 battery
- milwaukee tool
- milwaukee tool bag
- milwaukee tool box
- milwaukee tool combo kit
- milwaukee tool kit
- milwaukee tool set
- milwaukee tools blower
- milwaukee tools chainsaw
- milwaukee tools grease gun
- milwaukee tools grinder
- milwaukee tools nail gun
- milwaukee tools packout
- milwaukee tools radio
- milwaukee tools socket set
- milwaukee tools weed eater
Ozito
24 branded search terms
- battery ozito
- impact drill ozito
- ozito
- ozito 1800w 2030psi high pressure washer
- ozito 18v battery
- ozito air compressor
- ozito airless sprayer
- ozito angle grinder
- ozito drill
- ozito grinder
- ozito high pressure washer
- ozito impact wrench
- ozito multi tool
- ozito near me
- ozito nz
- ozito online
- ozito power tools
- ozito power washer
- ozito pxc
- ozito rotary tool
- ozito router
- ozito tools
- ozito water blaster
- ozito waterblaster
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