Brandwave

How popular isOzito in search?

In August 2026, there were an estimated 7.8K branded searches for Ozito in New Zealand which is up 5.7% over the last 11 months. Ozito holds 8% estimated Share of Search among New Zealand power tool brands and is ranked 5th of 8 competitors for search popularity.

Share of Search, August 2026
  1. Makita27.5%
  2. DeWalt22.7%
  3. Ryobi19.4%
  4. Milwaukee12.6%
  5. Ozito8%
  6. HiKOKI3.8%
  7. Festool3%
  8. Stanley2.9%
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Which power tool brands compete with Ozito?

Ozito against power tool brands in New Zealand, by month

Share of Search by month for Makita, DeWalt, Ryobi, Milwaukee, Ozito, HiKOKI, Festool, Stanley. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltRyobiMilwaukeeOzitoHiKOKIFestoolStanley
Oct 202530.1%18.5%25.3%9.2%7.9%3.1%3.1%2.8%
Nov 202527.7%19.6%29.3%8.6%7.3%2.5%2.5%2.4%
Dec 202527.7%17%30%8.8%8.7%2.5%2.2%3%
Jan 202628.3%17.5%28.5%8.8%9.1%2.7%2.5%2.6%
Feb 202629.7%20.1%24.9%9.4%7.2%3%3%2.8%
Mar 202628.7%19.5%24.9%10.3%7.1%3.3%3.4%2.7%
Apr 202628.9%20.1%24.4%9.8%7.9%3%2.9%3%
May 202628.9%21.9%20.3%11.7%7.7%3.1%3.4%3%
Jun 202628.5%23.7%18.2%11.9%7.1%3.7%3.6%3.3%
Jul 202628.2%22.5%18.3%12.3%8.2%3.7%3.6%3.2%
Aug 202627.5%22.7%19.4%12.6%8%3.8%3%2.9%
Sep 2026————————

  1. 1.Makita

    27.5%

    held 1st · 26.6K estimated branded searches · +10.1% vs prior month · -0.7 points

  2. 2.DeWalt

    22.7%

    held 2nd · 22K estimated branded searches · +14% vs prior month · +0.2 points

  3. 3.Ryobi

    19.4%

    held 3rd · 18.8K estimated branded searches · +19.8% vs prior month · +1.1 points

  4. 4.Milwaukee

    12.6%

    held 4th · 12.2K estimated branded searches · +15.6% vs prior month · +0.3 points

  5. 5.Ozito

    8%

    held 5th · 7.8K estimated branded searches · +10.7% vs prior month · -0.2 points

  6. 6.HiKOKI

    3.8%

    held 6th · 3.6K estimated branded searches · +15.6% vs prior month · +0.1 points

  7. 7.Festool

    3%

    held 7th · 2.9K estimated branded searches · -6.4% vs prior month · -0.6 points

  8. 8.Stanley

    2.9%

    held 8th · 2.8K estimated branded searches · +3.3% vs prior month · -0.3 points

Compare search popularity between Ozito and its closest rivals

How has branded search demand for Ozito changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ozito in New Zealand rose from 7.4K to 7.8K.
  • Across the 11 months ending August 2026, Ozito’s estimated Share of Search among power tool brands in New Zealand peaked at 9.1% in January 2026 and was lowest at 7.1% in March 2026.

How did search popularity change for New Zealand power tool brands in August 2026?

  1. In August 2026, Ryobi gained estimated Share of Search among power tool brands in New Zealand, from 18.3% to 19.4%.

  2. In August 2026, Makita lost estimated Share of Search among power tool brands in New Zealand, from 28.2% to 27.5%.

  3. In August 2026, Festool lost estimated Share of Search among power tool brands in New Zealand, from 3.6% to 3%.

  4. Milwaukee’s estimated Share of Search among power tool brands in New Zealand has gained ground for 3 months in a row, from 11.7% to 12.6% in August 2026.

  5. Estimated monthly branded searches for DeWalt in New Zealand rose 27.9% over 11 measured months, from 17.2K to 22K in August 2026.

  6. Estimated monthly branded searches for HiKOKI in New Zealand rose 24.7% over 11 measured months, from 2.9K to 3.6K in August 2026.

Which pressure washer brands compete with Ozito?

Ozito against pressure washer brands in New Zealand, by month

Share of Search by month for Kärcher, Ozito, Nilfisk. The figures are in the table below the chart.

View monthly share of search table
MonthKärcherOzitoNilfiskGerni
Oct 202558%36.3%3.7%2%
Nov 202561.7%33.6%3%1.8%
Dec 202559.7%36.2%2.5%1.6%
Jan 202652.4%42%3.7%1.9%
Feb 202655%40.9%2.7%1.4%
Mar 202654.2%41%3.1%1.7%
Apr 202654%41.7%3%1.3%
May 202654.6%41.7%2.3%1.5%
Jun 202655.9%40%2.7%1.5%
Jul 202657.5%38.7%2.3%1.5%
Aug 202654.3%41.3%2.6%1.8%
Sep 2026————

  1. 1.Kärcher

    54.3%

    held 1st · 10.2K estimated branded searches · -2.2% vs prior month · -3.2 points

  2. 2.Ozito

    41.3%

    held 2nd · 7.8K estimated branded searches · +10.7% vs prior month · +2.7 points

  3. 3.Nilfisk

    2.6%

    held 3rd · 490 estimated branded searches · +16.7% vs prior month · +0.3 points

  4. 4.Gerni

    1.8%

    held 4th · 330 estimated branded searches · +17.9% vs prior month · +0.2 points

Compare search popularity between Ozito and its closest rivals

How has branded search demand for Ozito changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Ozito’s estimated Share of Search among pressure washer brands in New Zealand increased from 36.3% to 41.3%.
  • Across the 11 months ending August 2026, Ozito’s estimated Share of Search among pressure washer brands in New Zealand peaked at 42% in January 2026 and was lowest at 33.6% in November 2025.

How did search popularity change for New Zealand pressure washer brands in August 2026?

  1. In August 2026, Ozito gained estimated Share of Search among pressure washer brands in New Zealand, from 38.7% to 41.3%.

  2. In August 2026, Kärcher lost estimated Share of Search among pressure washer brands in New Zealand, from 57.5% to 54.3%.

  3. Estimated monthly branded searches for Nilfisk in New Zealand fell 34.7% over 11 measured months, from 750 to 490 in August 2026.

  4. Estimated monthly branded searches for Gerni in New Zealand fell 19.5% over 11 measured months, from 410 to 330 in August 2026.

How is Ozito measured?

Brandwave collects information about searches that people make online using Ozito’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • battery ozito
  • impact drill ozito
  • ozito
  • ozito 1800w 2030psi high pressure washer
  • ozito 18v battery
  • ozito air compressor
  • ozito airless sprayer
  • ozito angle grinder
  • ozito drill
  • ozito grinder
  • ozito high pressure washer
  • ozito impact wrench
  • ozito multi tool
  • ozito near me
  • ozito nz
  • ozito online
  • ozito power tools
  • ozito power washer
  • ozito pxc
  • ozito rotary tool
  • ozito router
  • ozito tools
  • ozito water blaster
  • ozito waterblaster

Do you work for Ozito? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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