Lawn edger brands in New Zealand:Which are most popular?
In September 2026, DeWalt was the most searched lawn edger brand in New Zealand, accounting for 54% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Makita showed up in every answer. Ryobi was recommended most often, coming first in two out of four responses that gave a list.
DeWaltShare of searches 54%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HusqvarnaShare of searches 40.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
RyobiShare of searches 2.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
StihlShare of searches 0.85%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
ECHOShare of searches 0.63%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top lawn edger brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita appeared every time. Ryobi was recommended most often, coming first in two out of four answers that gave a list. Makita was second, and Stihl was third. DeWalt, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ozito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lawn edger brands
5 answers
Asked ChatGPT
“Which lawn edger brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best lawn edger brands in New Zealand?”
Asked ChatGPT
“What's the best lawn edger brand in New Zealand for a tidy lawn edge?”
Searched Google, AI Overview
“best lawn edger”
Searched Google, AI Overview
“cordless lawn edger”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which lawn edger brands do people search for most?
This chart shows how often people search Google for each lawn edger brand by name. Each line represents a brand's share of searches for all eight lawn edger brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Husqvarna, Ryobi. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Husqvarna | Ryobi | Stihl | ECHO | Makita | Greenworks | Ozito |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.7% | 54.7% | 2.4% | 1.3% | 0.48% | 0.58% | 0.48% | 0.37% |
| Nov 2025 | 47.6% | 46.6% | 2.8% | 1.4% | 0.5% | 0.63% | 0.27% | 0.32% |
| Dec 2025 | 43.9% | 49.7% | 2.9% | 1.2% | 0.64% | 0.81% | 0.41% | 0.52% |
| Jan 2026 | 42.9% | 50% | 3.1% | 1.5% | 0.53% | 0.99% | 0.35% | 0.64% |
| Feb 2026 | 44.9% | 49.3% | 2.4% | 1.1% | 0.51% | 0.8% | 0.34% | 0.51% |
| Mar 2026 | 45.8% | 48.8% | 2.5% | 0.93% | 0.52% | 0.64% | 0.35% | 0.41% |
| Apr 2026 | 45.5% | 48.9% | 3% | 0.93% | 0.41% | 0.41% | 0.47% | 0.29% |
| May 2026 | 48.6% | 47.3% | 1.8% | 0.74% | 0.52% | 0.4% | 0.34% | 0.29% |
| Jun 2026 | 56.2% | 40.6% | 1.2% | 0.47% | 0.41% | 0.41% | 0.47% | 0.23% |
| Jul 2026 | 54.1% | 42.8% | 1.2% | 0.57% | 0.45% | 0.25% | 0.51% | 0.13% |
| Aug 2026 | 55.6% | 41% | 1.3% | 0.61% | 0.43% | 0.31% | 0.49% | 0.24% |
| Sep 2026 | 54% | 40.9% | 2.3% | 0.85% | 0.63% | 0.51% | 0.46% | 0.28% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54% | 9.5K | +4.3% | -1.6 points | |
| 2, held 2nd | 40.9% | 7.2K | +7.3% | 0 points | |
| 3, held 3rd | 2.3% | 410 | +86.4% | +1 points | |
| 4, held 4th | 0.85% | 150 | +50% | +0.2 points | |
| 5, moved from 6th to 5th | 0.63% | 110 | +57.1% | +0.2 pointsmoved from 6th to 5th | |
| 6, moved from 7th to 6th | 0.51% | 90 | +80% | +0.2 pointsmoved from 7th to 6th | |
| 7, moved from 5th to 7th | 0.46% | 80 | 0% | 0 pointsmoved from 5th to 7th | |
| 8, held 8th | 0.28% | 50 | +25% | 0 points |
1.
DeWalt54%
Held 1st. 9.5K estimated branded searches, +4.3% vs prior month. Share -1.6 points.
40.9%
Held 2nd. 7.2K estimated branded searches, +7.3% vs prior month. Share 0 points.
3.
Ryobi2.3%
Held 3rd. 410 estimated branded searches, +86.4% vs prior month. Share +1 points.
4.
Stihl0.85%
Held 4th. 150 estimated branded searches, +50% vs prior month. Share +0.2 points.
5.
ECHO0.63%
Moved from 6th to 5th. 110 estimated branded searches, +57.1% vs prior month. Share +0.2 points.
6.
Makita0.51%
Moved from 7th to 6th. 90 estimated branded searches, +80% vs prior month. Share +0.2 points.
0.46%
Moved from 5th to 7th. 80 estimated branded searches, 0% vs prior month. Share 0 points.
8.
Ozito0.28%
Held 8th. 50 estimated branded searches, +25% vs prior month. Share 0 points.
Which brand is most popular in search among lawn edger brands in New Zealand?
8 brands
In September 2026, DeWalt was the most searched among lawn edger brands in New Zealand, with an estimated 9.5K branded searches, 54% of all searches for the eight we track. Husqvarna is in 2nd place, 13 percentage points behind at 40.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| DeWalt | 39.7% → 54% | 56.2%Jun 2026 | 39.7%Oct 2025 | 2nd → 1st |
| Husqvarna | 54.7% → 40.9% | 54.7%Oct 2025 | 40.6%Jun 2026 | 1st → 2nd |
| Ryobi | 2.4% → 2.3% | 3.1%Jan 2026 | 1.2%Jul 2026 | 3rd |
| Stihl | 1.3% → 0.85% | 1.5%Jan 2026 | 0.47%Jun 2026 | 4th |
| ECHO | 0.48% → 0.63% | 0.64%Dec 2025 | 0.41%Apr 2026 | 6th → 5th |
| Makita | 0.58% → 0.51% | 0.99%Jan 2026 | 0.25%Jul 2026 | 5th → 6th |
| Greenworks | 0.48% → 0.46% | 0.51%Jul 2026 | 0.27%Nov 2025 | 7th |
| Ozito | 0.37% → 0.28% | 0.64%Jan 2026 | 0.13%Jul 2026 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, DeWalt’s share of searches among lawn edger brands in New Zealand increased from 39.7% to 54%.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among lawn edger brands in New Zealand decreased from 54.7% to 40.9%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among lawn edger brands in New Zealand peaked at 56.2% in June 2026 and was lowest at 39.7% in October 2025.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among lawn edger brands in New Zealand peaked at 54.7% in October 2025 and was lowest at 40.6% in June 2026.
- Across the 12 months ending September 2026, Ryobi’s share of searches among lawn edger brands in New Zealand peaked at 3.1% in January 2026 and was lowest at 1.2% in July 2026.
- Across the 12 months ending September 2026, Stihl’s share of searches among lawn edger brands in New Zealand peaked at 1.5% in January 2026 and was lowest at 0.47% in June 2026.
- Across the 12 months ending September 2026, DeWalt rose from 2nd to 1st among lawn edger brands in New Zealand.
- Across the 12 months ending September 2026, Husqvarna fell from 1st to 2nd among lawn edger brands in New Zealand.
- Across the 12 months ending September 2026, ECHO rose from 6th to 5th among lawn edger brands in New Zealand.
- Across the 12 months ending September 2026, Makita fell from 5th to 6th among lawn edger brands in New Zealand.
- Across the 12 months ending September 2026, Ryobi, Stihl, Greenworks and Ozito held steady: their share of searches among lawn edger brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand lawn edger brands in September 2026?
8 changes
In September 2026, Ryobi gained share of searches among lawn edger brands in New Zealand, from 1.3% to 2.3%.
In September 2026, DeWalt lost share of searches among lawn edger brands in New Zealand, from 55.6% to 54%.
In September 2026, ECHO rose from 6th to 5th among lawn edger brands in New Zealand.
In September 2026, Makita rose from 7th to 6th among lawn edger brands in New Zealand.
In September 2026, Greenworks fell from 5th to 7th among lawn edger brands in New Zealand.
Estimated monthly branded searches for Stihl in New Zealand fell 37.5% over 12 measured months, from 240 to 150 in September 2026.
Estimated monthly branded searches for Husqvarna in New Zealand fell 30.1% over 12 measured months, from 10.3K to 7.2K in September 2026.
Estimated monthly branded searches for Ozito in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.
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