Brandwave

How popular isStihl?

In September 2026, people searched for Stihl by name about 14,300 times in New Zealand, an 11.7% decrease from the previous year. These searches made up 0.85% of all New Zealand lawn edger brand searches, placing Stihl fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about lawn edger brands, Stihl appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Stihl is the fourth most searched of 8 competitors and the third most recommended in AI answers.

  1. DeWaltShare of searches 54%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. HusqvarnaShare of searches 40.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. RyobiShare of searches 2.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. StihlShare of searches 0.85%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. ECHOShare of searches 0.63%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top lawn edger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryobi1st
  2. Makita2nd
  3. Stihl3rd
  4. Ozito4th
  5. Husqvarna5th
  6. DeWalt–
  7. ECHO–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ozito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lawn edger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which lawn edger brands compete with Stihl?

Stihl against lawn edger brands in New Zealand, by month

Share of searches by month for DeWalt, Husqvarna, Ryobi, Stihl. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltHusqvarnaRyobiStihlECHOMakitaGreenworksOzito
Oct 202539.7%54.7%2.4%1.3%0.48%0.58%0.48%0.37%
Nov 202547.6%46.6%2.8%1.4%0.5%0.63%0.27%0.32%
Dec 202543.9%49.7%2.9%1.2%0.64%0.81%0.41%0.52%
Jan 202642.9%50%3.1%1.5%0.53%0.99%0.35%0.64%
Feb 202644.9%49.3%2.4%1.1%0.51%0.8%0.34%0.51%
Mar 202645.8%48.8%2.5%0.93%0.52%0.64%0.35%0.41%
Apr 202645.5%48.9%3%0.93%0.41%0.41%0.47%0.29%
May 202648.6%47.3%1.8%0.74%0.52%0.4%0.34%0.29%
Jun 202656.2%40.6%1.2%0.47%0.41%0.41%0.47%0.23%
Jul 202654.1%42.8%1.2%0.57%0.45%0.25%0.51%0.13%
Aug 202655.6%41%1.3%0.61%0.43%0.31%0.49%0.24%
Sep 202654%40.9%2.3%0.85%0.63%0.51%0.46%0.28%

  1. 1.DeWalt

    54%

    Held 1st. 9.5K estimated branded searches, +4.3% vs prior month. Share -1.6 points.

  2. 2.Husqvarna

    40.9%

    Held 2nd. 7.2K estimated branded searches, +7.3% vs prior month. Share 0 points.

  3. 3.Ryobi

    2.3%

    Held 3rd. 410 estimated branded searches, +86.4% vs prior month. Share +1 points.

  4. 4.Stihl

    0.85%

    Held 4th. 150 estimated branded searches, +50% vs prior month. Share +0.2 points.

  5. 5.ECHO

    0.63%

    Moved from 6th to 5th. 110 estimated branded searches, +57.1% vs prior month. Share +0.2 points.

  6. 6.Makita

    0.51%

    Moved from 7th to 6th. 90 estimated branded searches, +80% vs prior month. Share +0.2 points.

  7. 7.Greenworks

    0.46%

    Moved from 5th to 7th. 80 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Ozito

    0.28%

    Held 8th. 50 estimated branded searches, +25% vs prior month. Share 0 points.

Compare popularity between Stihl and its closest rivals

Every comparison with Stihl

34 comparisons

How has branded search demand for Stihl changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stihl in New Zealand fell from 16.2K to 14.3K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among lawn edger brands in New Zealand peaked at 1.5% in January 2026 and was lowest at 0.47% in June 2026.

How did search popularity change for New Zealand lawn edger brands in September 2026?

6 changes

  1. In September 2026, Ryobi gained share of searches among lawn edger brands in New Zealand, from 1.3% to 2.3%.

  2. In September 2026, DeWalt lost share of searches among lawn edger brands in New Zealand, from 55.6% to 54%.

  3. In September 2026, ECHO rose from 6th to 5th among lawn edger brands in New Zealand.

  4. In September 2026, Makita rose from 7th to 6th among lawn edger brands in New Zealand.

  5. In September 2026, Greenworks fell from 5th to 7th among lawn edger brands in New Zealand.

  6. Estimated monthly branded searches for Stihl in New Zealand fell 37.5% over 12 measured months, from 240 to 150 in September 2026.

How are Stihl’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 500i stihl
  • stihl
  • stihl air blower
  • stihl blower
  • stihl brush cutter
  • stihl chainsaw
  • stihl concrete saw
  • stihl edger
  • stihl hedge trimmer
  • stihl lawn edger
  • stihl lawn mower
  • stihl line trimmer
  • stihl mower
  • stihl pole saw
  • stihl weed eater

Do you work for Stihl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stihl compete?

Stihl is ranked in 29 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands4th of 810.4%Show ranking
Cordless chainsaw brands2nd of 621.1%Show ranking
Leaf blower brands3rd of 718.6%Show ranking
Lawn mower brands2nd of 1024.4%Show ranking
Stone saw brands2nd of 626%Show ranking
Cut off saw brands4th of 718%Show ranking
Garden tool brands4th of 1319.8%Show ranking
Air blower brands3rd of 620.3%Show ranking
Edger brands4th of 720.3%Show ranking
Cordless blower brands1st of 431.6%Show ranking
Grass trimmer brands1st of 827.9%Show ranking
Pruning saw brands2nd of 832.8%Show ranking
Hedge cutter brands1st of 433%Show ranking
Pressure washer brands1st of 729.8%Show ranking
Earth auger brands3rd of 825.6%Show ranking
Power washer brands2nd of 826.1%Show ranking
Backpack sprayer brands2nd of 735.7%Show ranking
Lawn edger brands4th of 80.85%Shown above
Post hole digger brands1st of 353%Show ranking
Leaf vacuum brands1st of 455.4%Show ranking
Backpack blower brands1st of 355.7%Show ranking
Robotic lawn mower brands2nd of 643.9%Show ranking
Brush cutter brands2nd of 546.2%Show ranking
Asphalt cutter brands2nd of 449.1%Show ranking
Brush blade brands2nd of 349.5%Show ranking
Power broom brands2nd of 348.9%Show ranking
Weed sprayer brands1st of 361.2%Show ranking
Hedge shears brands1st of 485.6%Show ranking
Tree loppers brands1st of 383.9%Show ranking
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