Nilfisk vs Stihl:Which is more popular?
In September 2026, Stihl had more branded searches than Nilfisk among pressure washer brands in New Zealand. Stihl had about 8,600 branded searches, while Nilfisk had 500. Stihl made up 29.8% of all pressure washer brand searches we track, and Nilfisk accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about pressure washer brands, Stihl appeared in three of the five answers and Nilfisk in none.
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Top pressure washer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nilfisk did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Karcher4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stihl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Gerni3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ozito1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nilfisk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pressure washer brands
5 answers
Asked ChatGPT
“Which pressure washer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pressure washer brands in New Zealand?”
Asked ChatGPT
“What's the best pressure washer brand in New Zealand for a driveway?”
Searched Google, AI Overview
“water blaster nz”
Searched Google, AI Overview
“pressure washer for driveway”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Nilfisk or Stihl more popular in search?
This chart shows how often people search Google for Nilfisk and Stihl by name. Each line represents a brand's share of searches for all seven pressure washer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Stihl, Nilfisk. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stihl | Ryobi | Karcher | Ozito | Nilfisk | Gerni | Bosch |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 24.2% | 25.1% | 14.8% | 2.5% | 1.1% | 0.5% |
| Nov 2025 | 31.5% | 28.6% | 24.3% | 12.5% | 1.9% | 0.85% | 0.4% |
| Dec 2025 | 30.2% | 28.8% | 24.8% | 13.4% | 1.6% | 0.74% | 0.48% |
| Jan 2026 | 34.5% | 26.3% | 20.6% | 15.2% | 2.2% | 0.93% | 0.3% |
| Feb 2026 | 39.7% | 24.4% | 19.6% | 13.9% | 1.5% | 0.61% | 0.27% |
| Mar 2026 | 34.6% | 29.6% | 18.3% | 14.7% | 1.7% | 0.82% | 0.43% |
| Apr 2026 | 35.5% | 25.9% | 20.7% | 15.2% | 1.8% | 0.63% | 0.28% |
| May 2026 | 42% | 21.7% | 20.6% | 13.5% | 1.3% | 0.71% | 0.28% |
| Jun 2026 | 35.8% | 24.3% | 21.9% | 15.4% | 1.6% | 0.67% | 0.3% |
| Jul 2026 | 33.3% | 22.1% | 25.7% | 16.1% | 1.5% | 0.91% | 0.44% |
| Aug 2026 | 31.4% | 25.8% | 23.1% | 16.8% | 1.7% | 0.88% | 0.41% |
| Sep 2026 | 29.8% | 29% | 22.1% | 16.1% | 1.7% | 0.9% | 0.38% |
How has the Nilfisk and Stihl comparison changed over the last 12 months?
3 findings
- Stihl was ahead of Nilfisk in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nilfisk’s share of searches among pressure washer brands in New Zealand moved from 2.5% to 1.7%, and its estimated monthly branded searches moved from 700 to 500.
- Across the 12 months ending September 2026, Stihl’s share of searches among pressure washer brands in New Zealand moved from 31.8% to 29.8%, and its estimated monthly branded searches moved from 9K to 8.6K.
How did search popularity change for New Zealand pressure washer brands in September 2026?
2 changes
In September 2026, Stihl lost share of searches among pressure washer brands in New Zealand, from 31.4% to 29.8%.
Estimated monthly branded searches for Nilfisk in New Zealand fell 28.6% over 12 measured months, from 700 to 500 in September 2026.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Nilfisk’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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