Brandwave

How popular isNilfisk?

In September 2026, people searched for Nilfisk by name about 510 times in New Zealand, a 29.2% decrease from the previous year. These searches made up 1.7% of all New Zealand pressure washer brand searches, placing Nilfisk fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about pressure washer brands, Nilfisk did not appear in any of the answers.

Search and AI answers in September 2026

Nilfisk is the fifth most searched of 7 competitors and not listed in any AI answer.

  1. StihlShare of searches 29.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. RyobiShare of searches 29%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. KarcherShare of searches 22.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. OzitoShare of searches 16.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. NilfiskShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top pressure washer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nilfisk did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Karcher1st
  2. Ryobi2nd
  3. Gerni3rd
  4. Stihl4th
  5. Bosch5th
  6. Ozito6th
  7. Nilfisk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Karcher4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gerni3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ozito1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nilfisk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pressure washer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pressure washer brands compete with Nilfisk?

Nilfisk against pressure washer brands in New Zealand, by month

Share of searches by month for Stihl, Ryobi, Karcher, Ozito, Nilfisk. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlRyobiKarcherOzitoNilfiskGerniBosch
Oct 202531.8%24.2%25.1%14.8%2.5%1.1%0.5%
Nov 202531.5%28.6%24.3%12.5%1.9%0.85%0.4%
Dec 202530.2%28.8%24.8%13.4%1.6%0.74%0.48%
Jan 202634.5%26.3%20.6%15.2%2.2%0.93%0.3%
Feb 202639.7%24.4%19.6%13.9%1.5%0.61%0.27%
Mar 202634.6%29.6%18.3%14.7%1.7%0.82%0.43%
Apr 202635.5%25.9%20.7%15.2%1.8%0.63%0.28%
May 202642%21.7%20.6%13.5%1.3%0.71%0.28%
Jun 202635.8%24.3%21.9%15.4%1.6%0.67%0.3%
Jul 202633.3%22.1%25.7%16.1%1.5%0.91%0.44%
Aug 202631.4%25.8%23.1%16.8%1.7%0.88%0.41%
Sep 202629.8%29%22.1%16.1%1.7%0.9%0.38%

  1. 1.Stihl

    29.8%

    Held 1st. 8.6K estimated branded searches, +0.94% vs prior month. Share -1.6 points.

  2. 2.Ryobi

    29%

    Held 2nd. 8.4K estimated branded searches, +19.4% vs prior month. Share +3.2 points.

  3. 3.Karcher

    22.1%

    Held 3rd. 6.4K estimated branded searches, +1.8% vs prior month. Share -1 points.

  4. 4.Ozito

    16.1%

    Held 4th. 4.7K estimated branded searches, +2.2% vs prior month. Share -0.6 points.

  5. 5.Nilfisk

    1.7%

    Held 5th. 500 estimated branded searches, +8.7% vs prior month. Share 0 points.

  6. 6.Gerni

    0.9%

    Held 6th. 260 estimated branded searches, +8.3% vs prior month. Share 0 points.

  7. 7.Bosch

    0.38%

    Held 7th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Nilfisk and its closest rivals

Every comparison with Nilfisk

6 comparisons

How has branded search demand for Nilfisk changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nilfisk in New Zealand fell from 720 to 510.
  • Across the 12 months ending September 2026, Nilfisk’s share of searches among pressure washer brands in New Zealand decreased from 2.5% to 1.7%.
  • Across the 12 months ending September 2026, Nilfisk’s share of searches among pressure washer brands in New Zealand peaked at 2.5% in October 2025 and was lowest at 1.3% in May 2026.

How did search popularity change for New Zealand pressure washer brands in September 2026?

6 changes

  1. In September 2026, Ryobi gained share of searches among pressure washer brands in New Zealand, from 25.8% to 29%.

  2. In September 2026, Stihl lost share of searches among pressure washer brands in New Zealand, from 31.4% to 29.8%.

  3. In September 2026, Karcher lost share of searches among pressure washer brands in New Zealand, from 23.1% to 22.1%.

  4. In September 2026, Ozito lost share of searches among pressure washer brands in New Zealand, from 16.8% to 16.1%.

  5. Estimated monthly branded searches for Nilfisk in New Zealand fell 28.6% over 12 measured months, from 700 to 500 in September 2026.

  6. Estimated monthly branded searches for Bosch in New Zealand fell 21.4% over 12 measured months, from 140 to 110 in September 2026.

How are Nilfisk’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Nilfisk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nilfisk dust extractor
  • nilfisk pressure washer
  • nilfisk snow foam
  • nilfisk water blaster
  • nilfisk waterblaster

Do you work for Nilfisk? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nilfisk compete?

Nilfisk is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pressure washer brands5th of 71.7%Shown above
Dust extractor brands8th of 80.05%Show ranking
Snow foam lance brands3rd of 30%Show ranking
Creator with pink hair and a pink jacket

Is Nilfisk your brand?

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