Brandwave

Nilfisk vs Ryobi:Which is more popular?

In September 2026, Ryobi had more branded searches than Nilfisk among pressure washer brands in New Zealand. Ryobi had about 8,360 branded searches, while Nilfisk had 500. Ryobi made up 29% of all pressure washer brand searches we track, and Nilfisk accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about pressure washer brands, Ryobi appeared in four of the five answers and Nilfisk in none.

Among pressure washer brands in New Zealand in September 2026

Who do people search for more?

Ryobi, about 17 searches for every 1 for Nilfisk

Ryobi 8.4K searchesNilfisk 500 searches

Who does AI mention more?

Ryobi, mentioned in 4 of 5 answers, Nilfisk in 0

Ryobi in 4 of 5Nilfisk in 0 of 5

Who does AI recommend more?

Ryobi, the only one of the two named

Ryobi first in 4Nilfisk never named

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Top pressure washer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ryobi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nilfisk did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Karcher1st
  2. Ryobi2nd
  3. Gerni3rd
  4. Stihl4th
  5. Bosch5th
  6. Ozito6th
  7. Nilfisk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Karcher4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gerni3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ozito1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nilfisk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pressure washer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Nilfisk or Ryobi more popular in search?

This chart shows how often people search Google for Nilfisk and Ryobi by name. Each line represents a brand's share of searches for all seven pressure washer brands we track, month by month, from searches in New Zealand.

Nilfisk and Ryobi among pressure washer brands in New Zealand, by month

Share of searches by month for Ryobi, Nilfisk. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlRyobiKarcherOzitoNilfiskGerniBosch
Oct 202531.8%24.2%25.1%14.8%2.5%1.1%0.5%
Nov 202531.5%28.6%24.3%12.5%1.9%0.85%0.4%
Dec 202530.2%28.8%24.8%13.4%1.6%0.74%0.48%
Jan 202634.5%26.3%20.6%15.2%2.2%0.93%0.3%
Feb 202639.7%24.4%19.6%13.9%1.5%0.61%0.27%
Mar 202634.6%29.6%18.3%14.7%1.7%0.82%0.43%
Apr 202635.5%25.9%20.7%15.2%1.8%0.63%0.28%
May 202642%21.7%20.6%13.5%1.3%0.71%0.28%
Jun 202635.8%24.3%21.9%15.4%1.6%0.67%0.3%
Jul 202633.3%22.1%25.7%16.1%1.5%0.91%0.44%
Aug 202631.4%25.8%23.1%16.8%1.7%0.88%0.41%
Sep 202629.8%29%22.1%16.1%1.7%0.9%0.38%

How has the Nilfisk and Ryobi comparison changed over the last 12 months?

3 findings
  • Ryobi was ahead of Nilfisk in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nilfisk’s share of searches among pressure washer brands in New Zealand moved from 2.5% to 1.7%, and its estimated monthly branded searches moved from 700 to 500.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among pressure washer brands in New Zealand moved from 24.2% to 29%, and its estimated monthly branded searches moved from 6.8K to 8.4K.

How did search popularity change for New Zealand pressure washer brands in September 2026?

2 changes
  1. In September 2026, Ryobi gained share of searches among pressure washer brands in New Zealand, from 25.8% to 29%.

  2. Estimated monthly branded searches for Nilfisk in New Zealand fell 28.6% over 12 measured months, from 700 to 500 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Nilfisk’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nilfisk

3 branded search terms

  • nilfisk pressure washer
  • nilfisk water blaster
  • nilfisk waterblaster

Ryobi

3 branded search terms

  • ryobi
  • ryobi power washers
  • ryobi tool

How the Brand Demand Index is measured

Other head-to-heads among pressure washer brands

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