Brandwave

Ozito vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than Ozito among pressure washer brands in New Zealand. Stihl had about 8,600 branded searches, while Ozito had 4,650. Stihl made up 29.8% of all pressure washer brand searches we track, and Ozito accounted for 16.1%. When we asked ChatGPT and Google AI Overviews about pressure washer brands, Stihl appeared in three of the five answers and Ozito in one. Stihl was mentioned before Ozito in every answer that named either.

Among pressure washer brands in New Zealand in September 2026

Who do people search for more?

Stihl, about 85% more searches than Ozito

Stihl 8.6K searchesOzito 4.7K searches

Who does AI mention more?

Stihl, mentioned in 3 of 5 answers, Ozito in 1

Stihl in 3 of 5Ozito in 1 of 5

Who does AI recommend more?

Stihl, named ahead of Ozito in 3 of 3 answers

Stihl first in 3Ozito never first

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Top pressure washer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ozito was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl was listed before Ozito in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Karcher1st
  2. Ryobi2nd
  3. Gerni3rd
  4. Stihl4th
  5. Bosch5th
  6. Ozito6th
  7. Nilfisk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Karcher4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gerni3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ozito1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nilfisk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pressure washer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ozito or Stihl more popular in search?

This chart shows how often people search Google for Ozito and Stihl by name. Each line represents a brand's share of searches for all seven pressure washer brands we track, month by month, from searches in New Zealand.

Ozito and Stihl among pressure washer brands in New Zealand, by month

Share of searches by month for Stihl, Ozito. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlRyobiKarcherOzitoNilfiskGerniBosch
Oct 202531.8%24.2%25.1%14.8%2.5%1.1%0.5%
Nov 202531.5%28.6%24.3%12.5%1.9%0.85%0.4%
Dec 202530.2%28.8%24.8%13.4%1.6%0.74%0.48%
Jan 202634.5%26.3%20.6%15.2%2.2%0.93%0.3%
Feb 202639.7%24.4%19.6%13.9%1.5%0.61%0.27%
Mar 202634.6%29.6%18.3%14.7%1.7%0.82%0.43%
Apr 202635.5%25.9%20.7%15.2%1.8%0.63%0.28%
May 202642%21.7%20.6%13.5%1.3%0.71%0.28%
Jun 202635.8%24.3%21.9%15.4%1.6%0.67%0.3%
Jul 202633.3%22.1%25.7%16.1%1.5%0.91%0.44%
Aug 202631.4%25.8%23.1%16.8%1.7%0.88%0.41%
Sep 202629.8%29%22.1%16.1%1.7%0.9%0.38%

How has the Ozito and Stihl comparison changed over the last 12 months?

3 findings
  • Stihl was ahead of Ozito in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ozito’s share of searches among pressure washer brands in New Zealand moved from 14.8% to 16.1%, and its estimated monthly branded searches moved from 4.2K to 4.7K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among pressure washer brands in New Zealand moved from 31.8% to 29.8%, and its estimated monthly branded searches moved from 9K to 8.6K.

How did search popularity change for New Zealand pressure washer brands in September 2026?

2 changes

  1. In September 2026, Stihl lost share of searches among pressure washer brands in New Zealand, from 31.4% to 29.8%.

  2. In September 2026, Ozito lost share of searches among pressure washer brands in New Zealand, from 16.8% to 16.1%.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Ozito’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ozito

13 branded search terms

  • ozito
  • ozito air compressor
  • ozito airless sprayer
  • ozito angle grinder
  • ozito grinder
  • ozito impact wrench
  • ozito multi tool
  • ozito power washer
  • ozito pxc
  • ozito rotary tool
  • ozito router
  • ozito water blaster
  • ozito waterblaster

Stihl

6 branded search terms

  • 500i stihl
  • stihl
  • stihl air blower
  • stihl blower
  • stihl brush cutter
  • stihl hedge trimmer

How the Brand Demand Index is measured

Other head-to-heads among pressure washer brands

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